- Hardcover: 402 pages
- Publisher: CDS Books; First Edition edition (October 2005)
- Language: English
- ISBN-10: 1593151411
- ISBN-13: 978-1593151416
- Product Dimensions: 9.7 x 6.4 x 1.4 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #2,310,858 in Books (See Top 100 in Books)
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Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture First Edition Edition
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From Publishers Weekly
Blogging, at least in principle, is far from new. It could be argued, as the authors do, that Thomas Paine was a proto-blogger whose blogging paraphernalia consisted of pamphlets instead of free software and an internet connection. In this dense and entertaining analysis of the "new paradigm for human communication," journalists Kline and Burstein examine the notion that weblogs, or "blogs," are redefining journalism and media consumption and conclude that, while blogging may not signal the death of big media, it has measurably impacted everything from political campaigns-as evidenced by Howard Dean's presidential bid-to the life of former child star Wil Wheaton, who found his "second act" in a tell-all blog about the humiliations of show business. Soliciting the thoughts of well-known bloggers, such as Andrew Sullivan and Jeff Jarvis, the authors create a venerable blogosphere bible that navigates and interprets the cyber-verbosity informing the way journalists do their jobs, from fact finding to steering coverage. Using specific examples of blogger power, such as the release of an Iranian dissident from prison, and employing Q&A interviews with movers and shakers like Microsoft's Robert Scoble to discuss blogs' current and future marketplace utility, the authors offer a lot to consider about our information-saturated culture and what cream might rise to the top of it.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Just in case you've been living in the woods, blog is short for Web log, which is the online, collaborative, interactive, interconnected writing tool that is allegedly changing the nature of public discourse. Kline and Burstein, who also wrote Road Warriors: Dreams and Nightmares along the Information Highway (1995), are unabashed proselytizers, finding precedents for blogs in cave paintings and the "commonplace books" of later Europeans. Now, they say, blogging "may be nothing short of a new paradigm for modern human communication." After a persuasive introductory essay by Burstein, the book is divided into three sections: politics, business, and culture. Each begins with a thought-provoking essay by Kline and then includes interviews with and articles by a well-selected array of qualified commentators, including former Howard Dean campaign manager Joe Trippi, commercial blog mogul Nick Denton, and, surprisingly, former MTV veejay Adam Curry. Books on technology trends often have a short shelf life, but Blog! focuses on the larger issues that make this such an exciting cultural moment while steering clear of details that will date quickly. Well worthwhile. Keir Graff
Copyright © American Library Association. All rights reserved
Top customer reviews
I know a lot of bloggers read blogs. One awesome book that is a must read for bloggers is "Blog! How the newest revolution is changing politics, business and culture" by David Kline and Dan Burstein.
It talks of the power and influence of blogs. It uses political examples. Through these examples we can learn what good blogging is (honest, open) and what it is not (poorly written, blatant marketing). It talks about freedom of the press and countries and companies that try to suppress blogs. It also warns and gives examples of blogs that share insider or confidential information and what happens. Most of this advice is just "don't be stupid".
To quote from it:
"..most people - or at least most of the media's coverage of business issues in blogging - are missing the fact that the real excitement here is not how much money business can make from blogging, but how dramatically blogging will reshape the world of business from top to bottom and create new sources of competitive advantage for firms that learn how to use this new medium intelligently."
"Bloggers not only tend to be more passionate about their interests and hobbies than other people, they also have marketplace influence far beyond their numbers".
Much of the book consists of interviews with famous people who blog. It asks their view of the Blogshpere and what is happening.
This is a highly inspirational read for anyone who blogs. We live in revolutionary times and as bloggers (and blog readers) we see history being made. We are truly cutting edge. The world is changing before our eyes.
As A. J. Liebling a great 20th century journalist said "Freedom of the press is limited to those who own one". With blogs, anyone can.
Kline and Burstein have a fairly balanced view of blogs, expecting them to be quite significant, but acknowledging that they cannot be expected to creat a new utopia, and that the future is very much still forming. The book is somewhat slanted, but not uncritically, in favor of blogs, perhaps because the authors feel that love them or hate them, they're here to stay. They point out that the purposes of blogging are age-old, although the technology now allows communication on a grand scale.
The book acknowledges that most blogs are personal, i.e., intended mainly for friends and family (although still open to public view), but they concentrate on the publically oriented blogs, especially the political and the business.
Fortunately, having gotten me all gung ho on reading blogs, the book has appendixes giving guidance to various blogs of great general interest. They also have an blog updating the see future of blogs.
I recommend this to everyone, especially those who are not currently familiar with blogs.
A striking example is the fact that the first cars were basically horse carriages with a motor. Gradually, people learned about aerodynamics and developed more sensible shapes although there is a car out there which I will not name which does look like a perfectly rectangular carriage with a motor, fancy that!
Now Prof. Ong did write somewhat about computers but he retired before the Internet became the Web with its accessible, visual format. Now how would he approach Blogging?
First, obviously when a reporter or a student starts a blog, he/she has some responsibility to follow journalistic practices just as a student still has to give credit for sources even if it comes from the Internet. Obviously these standards are changing because what a 12-year-old writes in a blog on Madonna ( what a skank!) should not be judged by the same standard as what a reporter writes on her latest relationship (judging by the fallout of her latest adventure, it would appear that Madonna is following the judge-me-or leave me paradigm, blah blah.....)
Now as Dr. Ong would point out, blogs and the Internet in general are making great changes in such basic areas as how we learn (many teachers and profs. are terrified of students who can make them look stupid by finding materials on the Internet which directly contradicts the teachers' favorite notions); how we process information; how we communicate and what and how our literature and art operate.
BTW, I have spent over 10 years trying to promote discussion topics (or lists, or whatever the site calls them) as a means to improve thinking, feeling, communcation and writing skills in students at whatever level.
Why? Because just as is the case with blogs, young people love to have a forum to express their personal ideas, likes, dislikes, preferences etc. They are trying out attitudes, styles, etc. and learn much when they are either praised or blasted for their efforts.
However, discussion topics and blogs are still in the Wild-West stage where often anything goes. Now, slander is slander in any form but our laws are not ready to discriminate between teen-age (or journalistic) ranting or praise; and speech and acts which are slander or treason.
Obviously if we are really at war, (sorry, but I don't think so unless you mean the drug wars which are all over the world); then free speech in blogs or anywhere else should be limited but not too much if we don't want another Hitler.
So, blogs are important. History will show how they are developing and how they will continue to develop (if you can believe history.)