- Paperback: 224 pages
- Publisher: Focal Press; 1 edition (August 16, 2011)
- Language: English
- ISBN-10: 0240819179
- ISBN-13: 978-0240819174
- Product Dimensions: 9.5 x 7.4 x 0.6 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 3.9 out of 5 stars See all reviews (35 customer reviews)
- Amazon Best Sellers Rank: #1,632,213 in Books (See Top 100 in Books)
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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog 1st Edition
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"The book 'Bloggers Boot Camp' sets the standards high, but if you are serious about your attempt to become a thought leader in your area of expertise, this book can really help you. Some information is quite basic, but in the end this book will hand you the steps that get you ahead right now. The only thing you need know is device with an internet connection and perseverance."--Customer Talk
"This book was a well-written and informative look at the basics of starting a blog and making it successful. The authors use humor to their advantage as they provide an entertaining read chocked full of introductory information. They cover topics such as what makes a good post, frequency of posting, how to monetize your blog, and the measures of success. The book assumes that you will be using something like Blogspot or Word Press to build your blog. There a are lot of sites that offer blogging templates that you can configure to a certain extent, but this book won't help you with html and building your blog without the use of templates. All in all,I feel this was worth reading and found it to be a good resource."--Book Bargains and Previews"Blogging has become important to many marketers. Engaging with consumers keeps their messages in the email inbox, mentioned on social media and ranking high in organic search results. That's why so many are writing about their passions in a way that reaches interested audiences. Bloggers Charlie White and John Biggs know how to do just that. So they've provided tips in their book, 'Bloggers Boot Camp.'"--TargetMarketingMag.com
"The book takes the reader through the changing news environment where print is quickly moving into obscurity, and demonstrates how blogging is 'expanding your reach and voice to create a unique online identity.' While it is assumed that the reader will be knowledgeable about topics written, an emphasis on best practices for critical elements to success like perseverance and reader engagement are articulated throughout the chapters. Through my own experience, I have learned that having the commitment and patience to consistently develop quality, timely content and create a two-way conversation with readers who comment is critical to boosting your blog's credibility and viewership. So if you have been thinking about how to take part of a conversation regarding your interests, or your point of view in how you run your business, and want to use a blog as one of the tools to do so, then Bloggers Boot Camp is right place to start."--ABA Banking Journal.com
"Over 200 pages that give an insight into building, writing and running a successful blog. Discover the trick to uncovering a niche for your blog, plus how to spread the word and create compelling content."--Web Designer magazine
"We all know that every blogger needs a few tools to run a successful blog and surely a fast loading website and tips from professionals like John Biggs and Charlie White who make a living as bloggers will get any blogger on the right track."--BenjaminKerensa.com
"Essentially, the book is a beginner's guide, rather than a path to blogging enlightenment or those already blogging. It's pretty well laid out, covering off the basics, such as registering your name, choosing a platform, design and hosting, with screen grabs to help you along your way. There are some things I'm not sure I'd agree with, such as the definition of blogging "journalism on a short deadline" (part of the problem with PRs is treating bloggers as journalists; blogging should be allowed to be much broader) and the "1,000 Words Rule" that targets bloggers with writing a thousands words every day (again, too rigid a rule for many bloggers). There's a few paragraphs on working with PR people, which I think could have been expanded (but then I'm biased) and some tips of writing reviews, plus some ethics guidelines. More useful I'd imagine to newbies are the technical tips, such as adding an RSS feed and explaining about Google Analytics. All of this is written in a non-technical format, so it's easy to follow. So, overall, I'd say it's a useful guide for someone who's new to blogging, as long as they treat it as a guide rather than a bible."--The RedRocket.co.uk
"'Bloggers Boot Camp' sets the standards high, but if you are serious about your attempt to become a thought leader in your area of expertise, this book can really help you. Some information is quite basic, but in the end this book will hand you the steps that get you ahead right now. The only thing you need know is device with an internet connection and perseverance."--Anne van den Berg, CustomerTalk.nl
"Those with the time and dedication to devote to the task can learn from this book what they need to know to become professional bloggers. The appendix offers helpful hints on getting enough sleep, having a healthy diet, and not forgetting to exercise. No matter what one's field of academic expertise, one should be ready first to enjoy this book and then to learn. Anyone who has blogged in the past or is curious about blogging will benefit from reading Bloggers Boot Camp thoroughly. Summing Up: Highly recommended. -- L. Lord, University of Kansas, CHOICE
From the Back Cover
Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology -- it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:
* Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word. * Gather the ideal tools for blogging, without spending too much or approaching it underequipped. *Discover the best ways to spread the word about your new blog. * Find the most compelling stories to write about, and get the information before anyone else does. * Transform your writing by learning the subtle art of constructing a compelling, engaging blog post. * Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.
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Top Customer Reviews
The book covers all areas of blogging, from setup to workflow to social networking to ads to ethics to even hiring other writers once your blog is seeing some success. I especially liked how they didn't shy away from being specific with services and tools, such as even mentioning which desk chair they'd recommend. They also didn't shy away from giving specific numerical estimates, like how many words per day to write, how many pageviews per day to reach before you take your next step, and current industry norms on paying other writers. These discussions took the book from the theoretical to the practical, which I always appreciate.
The one drawback the book had for me personally (there were actually two if you count the price of the e-book) was that it seemed to be describing a detailed pattern for a frequently updated, news-type blog. Other extremely niche-specific examples were thrown out from time to time (like when speaking of introducing yourself on your blog be able to answer the question, "What makes you special enough to write about Hello Kitty all day?"). However, the authors were very specific about the need to post several times a day, and that only posting once a day was dangerous for a blog. I kept coming back to the question, "But what if you are writing about something that won't be getting a lot of news?" What if you are starting a blog on the history of something (which has an end), or the theory of something (like a self-help blog)? I would have loved to have heard a bit more about running those kind of blogs.
All in all the book was very good, and very useful. It's already changed the way I look at managing my personal blog, and it's given me dreams about creating other blogs in the future. If you are interested in starting a blog people read, get this book.
I really didn't expect to learn much from this book after the first few pages. It seemed too basic, but as I read on I realized it wasn't 'simple' it was simply well thought out. It takes you from beginning to 'beyond' for as far as you want to go, with helpful advice for the long haul. As stated in the title: '...How to Build, Write, and Run a Successful Blog' - is what they are passing on to you in this book.
The authors are both seasoned bloggers who made it to the big time with tons of hard work - learning lessons along the way. This book is their hard won wisdom, put to you in an encouraging way, but one that reminds you to remain grounded by the knowledge that only way a successful blog happens is through lots, and lots of hard work.
There were many things I found myself re-reading, like "How to Write a Blog Post". I've written hundreds, but I found that some of the reminders in that chapter helped me to get back to the 'why' of it all, which for the writers is all about the ongoing conversation you're having with your blog's readers. The refresher on attention grabbing, short headings, and things to spice up content were helpful and straightforward, like most of the book.
Tips on videography and how to do it, seemed like common sense to me, but I could see how it would be very helpful to almost anyone who posts videos on their blogs, YouTube or Amazon.
The chapters regarding the tools of the trade, setting up and streamlining your workstation, and naming your blog would have been helpful a year ago, but whether you read this book or not - you'll figure them out. This is not to say this book won't help you hone aspects of your blogging no matter what level you are, because I truly think anyone who wants to simply be a 'better blogger' should read this book. I'd be surprised if they didn't pick up at least a dozen tips that would improve their writing, site and in turn, improve the traffic to their blog.
While I read Blogging All-in-One For Dummies, and got a lot of basic information from it prior to starting my blog Savvy Sleuth which has helped it to grow steadily each day, I think this book truly is a 'Boot Camp' worth attending. It's intensive, no-nonsense approach comes down to the same thing it does in a military boot camp: Work hard every day, the way they show you to do it, and you'll triumph in the end.
I highly recommend this one!
Personally, I've been blogging publicly since the fall of 2009 and I can safely say that much of the information given in this book is easy to find *for free* online. (Google is your best friend, folks.) I don't even count myself as a "super successful blogger", either, because in the end you can follow all the hints/tips/suggestions/"rules" that are thrown at you by popular bloggers and if you don't have the proper focus or the right look or personality, you simply won't end up with thousands of followers.
To be completely honest, I think that a lot of the "rules" and information contained in this book is/are outdated and do not really apply to the blogging world of today. I think the authors should have done a little research into current successful independent bloggers and asked their advice as well, rather than relying only on their own experience regarding how they became successful bloggers a decade ago or more.
Most Recent Customer Reviews
A good but not great introduction to blogging.
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