- Paperback: 204 pages
- Publisher: Focal Press; 2 edition (April 28, 2014)
- Language: English
- ISBN-10: 0415737141
- ISBN-13: 978-0415737142
- Product Dimensions: 0.5 x 8.2 x 10.8 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (12 customer reviews)
- Amazon Best Sellers Rank: #974,322 in Books (See Top 100 in Books)
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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog 2nd Edition
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Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.
- David Indish, Red Star Web Development
Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!
- Stephen Schleicher, Executive Producer, MajorSpoilers.com
John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.
Liz and Eben Upton, Raspberry Pi Foundation
Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.
Rob Mullins, Raspberry Pi Foundation
About the Author
Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS
John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.
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Top Customer Reviews
The authors Charlie White and John Biggs definitely have the credentials to write this book. They have worked for Wired, Mashable, Gizmodo, TechCrunch and other companies. The experience they get are from the ground, from the front lines. Many live examples, so called war stories, are included.
This book is different from other blogging books because it has very actionable and technical tips. In a way, the instructions are actually training you to be a journalist, one that writes online. As a blogger, you're less constrained by the rules, but you still need journalistic skills to make sure that your writing is engaging enough for your readers. It teaches you how to source for stories, how to angle them, and even talk about things like commonly misused words.
This book is quite frank at stating what will and will not work. Your success is directly related to the degree at which you follow through all the instructions. The focus of the book is on creating quality content. One of the main tips is to write 1000 words each day. It's not easy, but it's good training, and the book has lots of ideas on what you can write to achieve the length and quality.
What's lacking is perhaps the part on monetizing your blog which is a rather short section that you will need to explore further on your own. The book does not promote quick get-rich tips, however it's one that will get you started on the right track and mindset.
Get the Kindle version if you can since the book is mainly text. The page layout with huge blocks of text aren't very inviting. But it's still an easy read because the tone of the authors is very conversational.
It's a great book that I'll read again just to have the advice sink in and break whatever bad habits I have.
This is one of the better books on blogging I've read, and I've read quite a few.
Highly recommended to beginner to intermediate bloggers.
The book is mostly aimed toward those who want to take blogging seriously and want to gain a loyal following of readers. Various platforms, such as Blogger and Wordpress, make it relatively easy to start blogging - so if you're looking to start a personal blog for private use or for family/friends, then you can probably get by without this book. If, however, you have aspirations of running a popular blog (and possibly even earning some decent money), then the book is going to be helpful to you.
If you already have a blog, you'll find all sorts to tips and tricks to improve it -- blogging tools, how to achieve a professional look, ad integration, best practices for networking with other bloggers, etc.
The main takeaway here is that the most important thing is the content you provide. Having quality, well-written content that is unique and fills a niche is still the best way to get (and keep) readers.
The information in the book can all be found via online resources, but it helps to have it all compiled into this one place - plus, the author's insights are helpful and the book is very well written and easy to follow. Recommended!
Although this book is full of good information, it is more geared to people who want to become hard-core, full-time bloggers rather than hobbyist bloggers like myself. However, I think that both groups of people can find helpful hints and nuggets of wisdom within the book to keep them from making many of the rookie mistakes that I made during my "blogging career." (For example, I chose an incredibly long domain name my first time out--which I quickly came to regret.) One thing this book makes clear though is that blogging is a huge time commitment and only a small amount of people are going to be able to make money from it. One lesson that comes through loud and clear is that blogging must be -- first and foremost -- a passion project for the blogger. You need to write about something you are passionate about and knowledgeable about. The act of blogging needs to be what drives you -- not making money, building an audience or gaining fame. Without that passion and interest, you're not going to be able to cut it as a blogger because it requires a time commitment and level of mental energy that will quickly outstrip your time and abilities.
But if blogging is something you already do but need guidance in or you want to blog but want to avoid making mistakes as you start, this book can be an invaluable guide. Be forewarned that it focuses mostly on journalistic type blogging or tech blogging. However, the lessons and topics covered definitely apply to all types of bloggers. From finding your voice to picking your blogging platform to promoting your blog to making your blog visually appealing, this book provides solid and basic guidance on all aspects of blogging. Now it is up to you to decide if you have what it takes. Good luck!