- Paperback: 336 pages
- Publisher: New Riders; 1 edition (September 21, 2002)
- Language: English
- ISBN-10: 0735712999
- ISBN-13: 978-0735712997
- Product Dimensions: 7.4 x 0.7 x 9.1 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #4,095,976 in Books (See Top 100 in Books)
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Blogging: Genius Strategies for Instant Web Content 1st Edition
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From the Back Cover
About the Author
Writer and designerBiz Stone made the leap from print to web design in the late '90s. Shortly thereafter, he signed on as creative director of a dot-com startup Xanga.com, which featured web logging and other community tools. Since then, he has become obsessed with personal publishing and all it has to offer. Biz has written dozens of articles about web development for Web Review and Web Techniques, among others. More information about Biz can be found at Bizstone.com.
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Biz has such a straight forward style it's like he's speaking to you. He doesn't take himself too seriously and it shows. More importantly though, he delivers sound advice on blogging.
Wanting to see what blogging was all about, I bought his book. I learned about blogging, html, searching and all the useful add-ons in one concise, easy to read book. I can't recommend this any higher. It's the best computer book I've read in years.
Oh yeah, I signed up for BloggerPro and have started my own blog. Way to go Biz.
This book does well at communicating the excitement of blogging. If you are not raring to have a go by the end of the book, you're probably not cut out for life on the web. But beware, The world of blogging is astonishingly fast moving and fashion-conscious, so a book such as this can very quickly loose its cutting edge.
The main limitation of this book is the way it concentrates so much on one blogging system (Blogger), and assumes a particular way of working. On the up-side, the system it describes is probably the most popular, but that can so easily change.
If you would like to run a blog using the Blogger software or the Blog*Spot hosting service, and want to really get the most out of it, this is a great book. If you might be interested in other software and approaches, it's less vital, but still contains a lot of useful and interesting material.
Stone talks about "finding your voice", group blogging and many things I had not even thought about when I started my own blog. But the best part for me, were the "blog toys". The sidebars of my Blog now feel much more professional and fun at the same time. The most intersting toys I found in the book were:
1. The News Feed from moreover.com. I set up a search for "anti-war and protest and Iraq" and the list is continually updated. It's not always the news I think I'm going to get, but it's almost always something I want to read about. I now go to my own page to read the news!
2. The Search feature from Atomz. Now that I have weeks worth of archives, I wondered how I was going to find my own past posts. Part of what I've find really good about blogging is that it gets my ideas "onto paper" even when they are not fully formed. I used to have a tendency to not write things down until I was read to "compose", and of course when I felt like writing, I couldn't remember any of it. Now, with the blog, most of the "essays" I've written are still half formed, but they are here, as reference, when I do get that "urge to write". And now I can even find them! And if anyone else should care to, the search is there!
3. Metalinker, which links to other people who link to the same things you do from ThinkBlank. This adds a tag everywhere you have a link and links that to a page that shows all the other bloggers who link to the same page. Actually, I did make this work, but not the way I want, because it tags all my comment links, and side column links too. I really only want it to tag links in the main part of the blog entry. So I took it back out of my code.
4. Bookwatch. Links to people who track books and music bloggers link to from Paul Bausch. This lists the top books, CDs and movies, as in number of links, mentioned by other bloggers.
5. Create and sell your own merchandise without having to invest a penny at Cafe Press. This is really cool and I can't wait to have a change to create some items for the writers' group I belong to. You can send them images, they tell you how much it will cost you per item, and then you set the selling price, making the difference for yourself.
6. Donations. I never thought to ask for donations. Okay, so no one's donated yet, but they might!
7. Wil Wheaton has a blog! I almost didn't go look because he sounds rather like a jerk in the interview in the book, but when I did look, it turns out to be a funny, interesting and very left wing politically blog! I was impressed and glad I visited. The interview must have been done tongue-in-cheek but it didn't come to me that way when I first read it.
There's still much more to the book, but it's time to take a break and return from cyberspace to the real world for a while.
He also offers suggestions about financing your site with ads; perhaps using Google. Plus ways to publicise your content. Notably by using RSS so that others coming to your site can readily subscribe. He does not go into the full details of RSS. You need a more technical text for that. But the example RSS file given here is simple enough to convey the essence of what is involved.
Unfortunately, he does not discuss blog spam. Where a spammer or a bot might write spam articles on your site. On some large blog sites, this has emerged as a problem, as spammers try to manipulate search engines to up the rankings of the spam sites.
The cool thing about this book is that it can take a person from absolute beginer to experienced blogger in less than a week.
The book is filled with illistrations and can be easily be read in less than a day. If you are new to blogs this book would be excellent. If you already have some experience with blogs this book might be alright, but keep in mind it starts off assuming no knowledge of the internet.
Also, his genius thing is just a joke...he does not appear full of himself or take himself too seriously. Straightforward info where he does not talk over your head.