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Blogwild!: A Guide for Small Business Blogging Hardcover – April 6, 2006
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Merriam-Webster's Collegiate Dictionary named blog the word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then, blog is short for weblog, an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as "effortless marketing," and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com. David Siegfried
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From the Back Cover
"Blogwild! is about the future-your future. If you're a small business owner and want to stay competitive, start blogging now. Wibbels has served up a user-friendly (and fun) guide that even my grandmother could follow! It's going to be the definitive book on blogging."
-Michael Port, author of Book Yourself Solid
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Top Customer Reviews
1. Clearly written in an engaging style.
2. Easy to read and not overly technical. He does a good job of explaining fairly complex things like RSS feeds so beginners can understand.
3. A few very good pieces of blogging advice and some interesting blog citations.
1. The bulk of the text is a "how-to" manual for TypePad. If you don't use that platform, well over half the book will be barely relevant.
2. No screen shots. When you're explaining, for instance, step-by-step posting mechanics, screen shots clear up a lot of confusion.
3. Although the book sings the praises of business blogging, I don't think it provides enough depth to get company leadership behind it. More detailed case studies might have helped.
This was a great book for newbies to blogging who don't know which blogging platform to select (and who would follow the author's recommendation to use TypePad) or who already use TypePad. So if you have a small business, or you're thinking of having just your own personal blog but have no idea where to start, this is the book for you.
For people with some blogging experience, this book is a little too introductory. I've had my own blog for a year, and I picked up a few somewhat useful ideas, but not enough to justify the price of the book. The book is very small (5" X 7") with a larger font, lots of white space, and is only 174 pages. This 174 pages includes the index, several brief success stories of small business people who have blogs, and over 50 pages just devoted to doing specific things in TypePad. I read the whole thing in under an hour, but I skimmed over the "how-to's" for TypePad since I use another platform and I'm not interested in learning about TypePad.
There also is not very much information here specific to small businesses. The book touches on small businesses as it covers various "how-to"s of blogging, but not nearly enough to call itself "A Guide for Small Business Blogging".
So if you're a beginner to the blogosphere, get this book and take off. I think it would be an easy way to quickly get up and going. If you have much experience at all, though, you may feel like me---disappointed and let down.
I wasn't going to write this review because the other reviewers have covered what this book really is, an extremely basic and short book for those who really haven't yet got a blogging clue. But, when I found the one resource I checked out on the web belonged to the author and costs even more money, I had to write about it.
I bought this book because I thought it would help me in using a blog for my business. But alas, it was a waste of money. I was offered bonuses by an Internet Marketing person if I bought this book. I never received the bonuses, even after sending in my order number to the Internet Marketer. Also, the book focuses on the TypePad blogging platform, one which I wasn't planning on using.
As far as being a "guide," well save your money. The only benefit this book has is if you are planning on using the TypePad blogging platform, which will cost you money to use. Andy should have done more research into the other blogging platforms, but he didn't. As a matter of fact, he even tells you in the book that he knows nothing about these other blogging platforms and tells you step-by-step on how to set up a blog on TypePad and how to use their platform.
I was very disappointed in this book and consider it a waste of money. Better books on using blogs for your business are "Blog Marketing" by Jeremy Wright, or "Blogging for Business" by Shel Holtz. Andy's book is a waste of time and money for anyone not using TypePad as their blogging platform. In my opinion, TypePad should buy the rights to this book and offer it as a downloadable guide on how to use their software.
For me, the book had no value, and I wish I hadn't wasted my money on it. As far as I'm concerned, Andy Wibbels is only an expert on the TypePad blogging platform and should not be considered as an expert on blogging in general.
Don't waste your money on this book.
Most Recent Customer Reviews
Andy takes you by the hand and explains the what, why and how of blogging.Read more
Who is the audience? : " Blogwild is for businesses and entrepreneurs who have heard about blogs, know that there's something special...Read more