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Blogwild!: A Guide for Small Business Blogging Hardcover – April 6, 2006
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From the Back Cover
-Michael Port, author of Book Yourself Solid
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For a beginning blogger and especially if they plan to start blogging using a Typepad type blog, this is a definite 5 and I plan to recommend it to my student coaches who elect to start a blog, because it'll make that whole process so much easier and less intimidating.
For me, someone who already had Typepad blogs ([...]) the book was still a good review as well as helping me to become clear about some of the nuances that I wasn't familiar with.
Perhaps it's time for a sequal for the more advance blogger. What do you say, Andy?
This was a great book for newbies to blogging who don't know which blogging platform to select (and who would follow the author's recommendation to use TypePad) or who already use TypePad. So if you have a small business, or you're thinking of having just your own personal blog but have no idea where to start, this is the book for you.
For people with some blogging experience, this book is a little too introductory. I've had my own blog for a year, and I picked up a few somewhat useful ideas, but not enough to justify the price of the book. The book is very small (5" X 7") with a larger font, lots of white space, and is only 174 pages. This 174 pages includes the index, several brief success stories of small business people who have blogs, and over 50 pages just devoted to doing specific things in TypePad. I read the whole thing in under an hour, but I skimmed over the "how-to's" for TypePad since I use another platform and I'm not interested in learning about TypePad.
There also is not very much information here specific to small businesses. The book touches on small businesses as it covers various "how-to"s of blogging, but not nearly enough to call itself "A Guide for Small Business Blogging".
So if you're a beginner to the blogosphere, get this book and take off. I think it would be an easy way to quickly get up and going. If you have much experience at all, though, you may feel like me---disappointed and let down.
1. Clearly written in an engaging style.
2. Easy to read and not overly technical. He does a good job of explaining fairly complex things like RSS feeds so beginners can understand.
3. A few very good pieces of blogging advice and some interesting blog citations.
1. The bulk of the text is a "how-to" manual for TypePad. If you don't use that platform, well over half the book will be barely relevant.
2. No screen shots. When you're explaining, for instance, step-by-step posting mechanics, screen shots clear up a lot of confusion.
3. Although the book sings the praises of business blogging, I don't think it provides enough depth to get company leadership behind it. More detailed case studies might have helped.