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Andy Wibbels

Blogwild!: A Guide for Small Business Blogging Hardcover – April 6, 2006

by Andy Wibbels (Author)

55 ratings

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Citing the power of blogs as effective sales, marketing, and communications tools, a lighthearted guide for small businesses presents a brief history of blogs that makes predictions about their future potential, identifies eight qualities of a successful blog, and shares advice about blog software and trends. 20,000 first printing.

Print length

192 pages
Language

English
Publisher

Portfolio Hardcover
Publication date

April 6, 2006
Reading age

18 years and up
Dimensions

5.32 x 0.82 x 7.28 inches
ISBN-10

1591841178
ISBN-13

978-1591841173
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Editorial Reviews

From Booklist

Merriam-Webster's Collegiate Dictionary named blog the word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then, blog is short for weblog, an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as "effortless marketing," and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com. David Siegfried
Copyright © American Library Association. All rights reserved

From the Back Cover

"Blogwild! is about the future-your future. If you're a small business owner and want to stay competitive, start blogging now. Wibbels has served up a user-friendly (and fun) guide that even my grandmother could follow! It's going to be the definitive book on blogging."
-Michael Port, author of Book Yourself Solid

Product details

Publisher ‏ : ‎ Portfolio Hardcover; First Edition (April 6, 2006)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 1591841178
ISBN-13 ‏ : ‎ 978-1591841173
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 8.2 ounces
Dimensions ‏ : ‎ 5.32 x 0.82 x 7.28 inches

Best Sellers Rank: #5,440,609 in Books (See Top 100 in Books)
- #2,481 in Retailing Industry (Books)
- #27,972 in Marketing (Books)
- #32,917 in Technology (Books)

Customer Reviews:
55 ratings

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Andy Wibbels
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Andy Wibbels is a published author and has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, and Forbes. He’s worked at several startups including Typepad, Get Satisfaction, InMobi, Keas, and Mindjet and is currently Director of Marketing at Lucidworks. Andy lives in San Francisco with his husband Ron, and his ornery cat Astro.
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Customer reviews

5 star		51%
4 star		18%
3 star		24%
2 star 0% (0%)		0%
1 star		6%

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Top reviews from the United States

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Brad Swift

4-5 Stars based on who's reading it

Reviewed in the United States on June 9, 2007

Verified Purchase

This is a tough book to give 'stars' to because how valuable it is or isn't depends a lot on the reader. That may be true of other books, even mine, come to think of it - Life on Purpose: Six Passages to an Inspired Life . It's great for someone who is clueless or just has a vague idea of their life purpose, and less valuable if you're already clear about your purpose and living it each day.

For a beginning blogger and especially if they plan to start blogging using a Typepad type blog, this is a definite 5 and I plan to recommend it to my student coaches who elect to start a blog, because it'll make that whole process so much easier and less intimidating.

For me, someone who already had Typepad blogs ([...]) the book was still a good review as well as helping me to become clear about some of the nuances that I wasn't familiar with.

Perhaps it's time for a sequal for the more advance blogger. What do you say, Andy?

One person found this helpful

Helpful

Introduction to Blogging With TypePad

Reviewed in the United States on August 16, 2006

Verified Purchase

***
This was a great book for newbies to blogging who don't know which blogging platform to select (and who would follow the author's recommendation to use TypePad) or who already use TypePad. So if you have a small business, or you're thinking of having just your own personal blog but have no idea where to start, this is the book for you.

For people with some blogging experience, this book is a little too introductory. I've had my own blog for a year, and I picked up a few somewhat useful ideas, but not enough to justify the price of the book. The book is very small (5" X 7") with a larger font, lots of white space, and is only 174 pages. This 174 pages includes the index, several brief success stories of small business people who have blogs, and over 50 pages just devoted to doing specific things in TypePad. I read the whole thing in under an hour, but I skimmed over the "how-to's" for TypePad since I use another platform and I'm not interested in learning about TypePad.

There also is not very much information here specific to small businesses. The book touches on small businesses as it covers various "how-to"s of blogging, but not nearly enough to call itself "A Guide for Small Business Blogging".

So if you're a beginner to the blogosphere, get this book and take off. I think it would be an easy way to quickly get up and going. If you have much experience at all, though, you may feel like me---disappointed and let down.
***

14 people found this helpful

Helpful

Hatef

Great introduction to Blogging. Not just for business people.

Reviewed in the United States on October 30, 2006

Verified Purchase

Taking the plunge into the blogosphere meant gaining some basic knowledge of this medium so I chose a current book with an obvious title and good reviews. In Blogwild!: A Guide for Small Business Blogging, Andy Wibbels provides a fun, quick and well written introduction to the world of blogging. Wibbles is a self-proclaimed blogging evangelist. Blogwild! doesn't just inform the reader about the mechanics and history of blogging, the book actually takes the reader all the way through the process of creating a blog using <a href="[...]">TypePad</a>. Along the way, Wibbels builds a strong case for the benefits of blogging. I found his history of blogging a bit thin, but I really enjoyed his exhaustive introduction to the various resources on the web and the case studies he selected to inspire the reader. I would recommend this book wholeheartedly to anyone interested in blogging. BTW, it is not limited to business people (as the title suggests). <a href="[...]">Wibbels</a> has his own blog of course, which incidentally, I find highly provocative. His <a href="[...]">professional site</a> and the book's <a href="[...]">official site</a> have additional tools and resources that complement his book nicely. For example, you can get instant access to an excerpt of Blogwild! and subscribe to a weekly e-mail of blogging tips.

One person found this helpful

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Brad

Pros and Cons

Reviewed in the United States on June 22, 2006

Verified Purchase

Pros:

1. Clearly written in an engaging style.

2. Easy to read and not overly technical. He does a good job of explaining fairly complex things like RSS feeds so beginners can understand.

3. A few very good pieces of blogging advice and some interesting blog citations.

Cons:

1. The bulk of the text is a "how-to" manual for TypePad. If you don't use that platform, well over half the book will be barely relevant.

2. No screen shots. When you're explaining, for instance, step-by-step posting mechanics, screen shots clear up a lot of confusion.

3. Although the book sings the praises of business blogging, I don't think it provides enough depth to get company leadership behind it. More detailed case studies might have helped.

27 people found this helpful

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Blogwild!: A Guide for Small Business Blogging Hardcover – April 6, 2006

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