- File Size: 648 KB
- Print Length: 85 pages
- Publisher: MakeRight Publishing (June 8, 2012)
- Publication Date: June 8, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B008J4Z9VY
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #426,566 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Digital List Price:||$3.49|
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Blue Chip Email Secrets - How to make money "at will" almost every time you send an email to your list Kindle Edition
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Heck, who am I kidding!? I'd mostly likely be joining the "blue-collar slaves" taking any form of work I could.
But then there was a big tipping point in my business.
Learning how to properly email my list....and you can get those secrets expertly detailed in this guide.
These secrets showed me exactly how to create campaigns that get the ONLY type of response you should be monitoring: SALES.
And a bunch of those to boot!
I can confidently say that I no longer feel the urge to "dust off my bartender resume" because my online business is booming and making more sales every day thanks to this advice.
This is all my long-winded and fancy-pants way of saying, "highly recommended".
What this is NOT: How to build the list to romance.
This appears to be a transcript of an interview between Michael Senoff and the author.
Nothing wrong with that.
Ben Settle has an easy, likable, plain speak style.
It's an easy read with much usable information.
That said let's hit a few highlights, shall we.
What has Rush Limbaugh got to do with this? Page 27
What to put in every email, and why Page 5
To profane or not to profane? page 7
What you can learn from a lawyer about writing emails page 10
Why you should write every day Page 17
Text vs HTML emails Page 28
The "secret" of persuasion page 38
Why does Ben say "Yada" four times and what does it have to do with email marketing? page 50
The one click "complainers" management technique. You'll sleep better (and so will they) Page 53
Are swipe files a good idea? Maybe... Page 59
Sell now or sell later (the best time to start your offers) Page 69
Best way to "go viral" (get people to pass your emails to others) Page 75
The offical Ben Settle recommended auto responder service Page 76
How to make sure your list gets all your email sequence in one sitting. Oops! Page 82
Gooroos use Infusionsoft, shouldn't you? Page 85
How to use your bank account to tell if your emails are being read. Page 104
How to know WHAT to put in an autoresponder series page 114
People will unsubscribe. It's a GOOD thing. Get over it Page 156
The best time of day to email your list? Or is there a "best" time? Page 137
A question Ben could not answer. (Who could?) page 143
Emails and urinary tract infections?! Page 145
Scr*w Them! Page 154
The information being shared here is from that of a master marketer with many years of experience, willing to tell you how to successfully run your own email marketing campaigns.
This book is packed with valuable and experienced insight.
You will discover the best practices about the:
-use of personalized emails(using first names)?
-use of html or text emails?
-use of long wordy emails?
You will also learn:
How much time you should spend writing an email?
What you should do with the complainers.
One three-letter word you should, 99.9 percent of the time, never use in your email.
The must-have, number one element that's in every successful email.
How to get your list to look forward to receiving emails from you.
The real secret to persuasion.
Why you should talk to your list about their problems and not so much about the solution.
Good advice about making interview transcripts.
The "makes a lot of sense" solution to moving free lines and incubating new subscribers.
The policy of cold calling mixed with pure honesty.
The huge money advantage of segmenting your list.
Why and how you should email your list daily for powerful results.
Advice about chronological sending.
Selling on Holidays and weekends.
Should you use count down emails?
A wise comparison between email and social media efforts.
The ins, outs and tricks with outsourcing your emails.
The big pay-off key to writing and sending ezines.
Which fabricated myths of the gurus will hinder your efforts.
Examples of what you can charge clients to write their emails.
From Ben's vast experience, you will learn about:
-two really unusual sources for great headlines
-split testing subject lines
-the importance of having out-of-the-ordinary subject lines
-subject lines that are taboo
You will receive great advice:
-on auto-responder companies and a warning about setting them up
-on where to get some extra help with setting up auto-responders
-about free, self hosted and paid auto-responder services
-on where to get help for technical problems
Why telling stories are so powerful.
Why being brave about telling personal stories works itself out to be a good thing.
How to transition from the story content to a call to action.
The difference between giving information vs teaching.
A powerful source combining entertainment and teaching.
Which is better - to be known as an expert or a leader?
The fallacy of spam words.
The correct perspective about unsubscribes, spam filters and spam.
Wisdom about comparing unsubscribes, bounce-backs, and sales.
I especially enjoyed your guidance with:
-knowing your market
-the power of getting "IN" to your list's world
-easy ways to get ideas for content
-the ins and outs of soft and hard information
-open rates verses conversion goals
-what's more important: conversion rates or profit?
The book is a transcript of an interview but the gems and gold nuggets are in every paragraph.
Buy the book!
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