<Embed>
List Price: $28.00
Save: $5.47 (20%)
FREE Shipping on your first order. Details
Arrives: Sunday, July 12
Fastest delivery: Thursday, July 9 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from and sold by Amazon.com.
FREE Shipping on your first order. Details
Used: Good | Details
Sold by zaza42
Condition: Used: Good
Comment: Minimal signs of wear. Ships direct from Amazon!

Other Sellers on Amazon
Add to Cart
$13.40
+ $5.09 shipping
Sold by: rowinskibooks
Add to Cart
$15.25
+ $4.25 shipping
Sold by: BOBBYE'S BOOKS
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Follow the Authors

Something went wrong. Please try your request again later.


Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Hardcover – September 26, 2017

4.6 out of 5 stars 246 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Hardcover
$22.53
$13.40 $11.82
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Ask Alexa to read your book with Audible integration or text-to-speech.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
  • +
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • +
  • Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
Total price: $47.11
Buy the selected items together

Special offers and product promotions


From the Publisher

Editorial Reviews

Review

Named a Best Book of 2017 by Amazon


Winner of The Best Leadership and Strategy Book of 2017 by 800-CEOREAD

"Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantage of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and--get this--embrace your humanness."―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

"BLUE OCEAN SHIFT is great: Practical, useful, real-world."―Inc.

"An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative."―Forbes

"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
Ram Charan, CEO and board advisor, New York Times bestselling author of Execution


"[A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers."―Publishers Weekly

Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
Library Journal


"BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets."―Strategy + Business

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift and the international bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network.

Product details

Customer reviews

4.6 out of 5 stars
4.6 out of 5
246 customer ratings
How does Amazon calculate star ratings?
Reviewed in the United States on September 26, 2017
Verified Purchase
44 people found this helpful
Comment Report abuse
Reviewed in the United States on November 22, 2017
Verified Purchase
16 people found this helpful
Comment Report abuse
Reviewed in the United States on October 1, 2017
Verified Purchase
30 people found this helpful
Comment Report abuse
Reviewed in the United States on September 26, 2017
Verified Purchase
30 people found this helpful
Comment Report abuse

Top international reviews

Paul Simister
5.0 out of 5 stars A detailed how to guide for developing blue ocean strategies
Reviewed in the United Kingdom on November 1, 2017
Verified Purchase
10 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Yasrine Ibnyahya
5.0 out of 5 stars I highly recommend it.
Reviewed in the United Kingdom on November 13, 2017
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
haleemmod
5.0 out of 5 stars Mind blowing
Reviewed in the United Kingdom on November 23, 2017
Verified Purchase
3 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
missingepisode
5.0 out of 5 stars excellent follow up ....
Reviewed in the United Kingdom on November 5, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Monika
5.0 out of 5 stars Sich seinen eigenen Markt schaffen und wie es konkret geht: Leseempfehlung für Solopreneure
Reviewed in Germany on October 6, 2017
Verified Purchase
10 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
SL
5.0 out of 5 stars love it!
Reviewed in the United Kingdom on May 3, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Anup
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on July 27, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Georges Seil
4.0 out of 5 stars Put Blue Ocean in practice
Reviewed in Germany on July 31, 2018
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Manan.cm.au
5.0 out of 5 stars Precise, comprehensive & practical
Reviewed in Australia on January 14, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
One from the west
3.0 out of 5 stars Okay for a quick read. Nothing path-breaking
Reviewed in India on November 28, 2018
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Kunal Jadhav
4.0 out of 5 stars Good Read
Reviewed in India on March 10, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Coach Simms, Cochrane, AB
5.0 out of 5 stars Great addition to the original
Reviewed in Canada on November 15, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Viveck Batra
4.0 out of 5 stars Must, Must, Read
Reviewed in India on February 6, 2018
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
1.0 out of 5 stars Boring stuff
Reviewed in Canada on September 8, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Elana Podvalniuk
5.0 out of 5 stars Good read
Reviewed in Canada on November 8, 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse