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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by [Kim, W. Chan, Mauborgne, Renée A.]

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Kindle Edition

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

214 customer reviews

in Industrial Business Management

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Product details

File Size: 7573 KB
Print Length: 320 pages
Publisher: Harvard Business Review Press; Expanded edition (January 20, 2014)
Publication Date: January 20, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00O4CRR7Y
Text-to-Speech: Enabled

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Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #15,211 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #1 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Industrial
- #2 in Books > Business & Money > Marketing & Sales > Marketing > Industrial
- #2 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Industrial

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Aubrey Betts

Blue Ocean Strategy can introduce transformation in many ways

December 11, 2017

Format: HardcoverVerified Purchase

Very insightful content with the best takeaway for me being the strategy of making the competition irrelevant. Not to ignore the competition but to understand the consumers who hire a product or service to solve a problem and differentiate your product or service to avoid commoditization. There are tools to help hypothesize how your company's competencies of understanding new technologies, new materials, new channels for reaching consumers, etc. are more simply, more efficiently, less expensively changing the way consumers end-use a product or service to the extent that it expands the market to non-consumers. Much like Apple did when it introduced PC's into the home and how Amazon is leveraging the Internet as a way of changing how consumers buy products around the world.

As I read the book I would put it down often just to think about how I could use what I was learning and apply it in the classroom. This is a good read whether you are a businessman, a doctor, a teacher, a volunteer or involved in any other discipline.

8 people found this helpful9 people found this helpful

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MAURICE J RUBINO

How to Run your Business and Become the Competition

April 19, 2016

Format: Kindle EditionVerified Purchase

This is a very technical book to read cover to cover, which explains the 3 star rating.However the message is clear. If you run your business attempting to price your product or device below the competition or by adding "bells and whistles" to an existing product, you will continually be looking over your shoulder to fend off your competitors. The book includes several excellent examples of companies that used the existing product or service but found a way to market these to previously untapped markets creating a space in the marketplace and become the leader in that space.

30 people found this helpful31 people found this helpful

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J. D. Rolle

In Pursuit of Blue Oceans on Dead Seas

October 22, 2017

Format: HardcoverVerified Purchase

The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces . I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging difference. Instead, I was referred to it by a young intrapreneur. Based on what we were attempting to achieve in entrepreneurship in our community, he strongly recommended that I read it.

I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples.

As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet?

Just ordered the new book released in September and anxiously waiting to read and compare the books.

One person found this helpful2 people found this helpful

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lmacpherson

A Practical Framework to Help You Think Through Innovation

November 13, 2015

Format: HardcoverVerified Purchase

This book helped us to think about our industry in new ways and to formulate a plan to take our business outside of our industry to create a more thorough solution to our clients' needs—without some of the traditional trappings that don't provide value. The book gives a practical framework for thinking through innovation. I love the concept of the Blue Ocean.

Even if others follow you to your Blue Ocean, you'll still have the advantage of being first in your new space and able to operate from that position of strength. And innovation shouldn't happen just once. Dyson is the perfect example of repeated innovation, creating a Blue Ocean and then, when competitors finally all jumped on board, they innovated again and now have another product that will take their competitors a while to copy. Meanwhile, they stay first and foremost in the minds of consumers.

3 people found this helpful4 people found this helpful

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Jacqueline Chang

How to win hearts and minds to successfully implement strategy

January 29, 2015

Format: HardcoverVerified Purchase

Strategy is very important in Project Management and not only as far as the initiation and planning phases but also the execution, control & monitoring phases as well. After reading the first edition in July 2011, I found the application of Blue Ocean Strategy helpful in managing the innovation pipeline of a myriad of projects related to trade and investment that I was responsible for.

Currently I work on public private partnership projects and it is refreshing to note that the expanded edition now covers an essential topic: when and how to renew blue oceans over time with emphasis on sustainability.

My favourite part about the expanded edition is that there is even more emphasis on how Blue Ocean Strategy can be applied to illuminate the human dimension of organisations, to engage people's hearts and minds in carrying out their activities. The book illustrates how to build execution into strategy and create trust among employees and other partners. I found many useful examples that other project managers can learn from, particularly in terms of how a new strategy can be implemented quickly and at low cost.

7 people found this helpful8 people found this helpful

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