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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – January 20, 2015
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“Blue Ocean Strategy is the most successful book on business master-planning in recent years.” ― The Economist
“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” ― Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 3.6 million copies sold worldwide
- Translated into 44 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.
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Top Customer Reviews
Currently I work on public private partnership projects and it is refreshing to note that the expanded edition now covers an essential topic: when and how to renew blue oceans over time with emphasis on sustainability.
My favourite part about the expanded edition is that there is even more emphasis on how Blue Ocean Strategy can be applied to illuminate the human dimension of organisations, to engage people's hearts and minds in carrying out their activities. The book illustrates how to build execution into strategy and create trust among employees and other partners. I found many useful examples that other project managers can learn from, particularly in terms of how a new strategy can be implemented quickly and at low cost.
Even if others follow you to your Blue Ocean, you'll still have the advantage of being first in your new space and able to operate from that position of strength. And innovation shouldn't happen just once. Dyson is the perfect example of repeated innovation, creating a Blue Ocean and then, when competitors finally all jumped on board, they innovated again and now have another product that will take their competitors a while to copy. Meanwhile, they stay first and foremost in the minds of consumers.
This expanded edition includes a few additional chapters which answer some of the questions I had since reading the previous edition. In particular, the new chapter on avoiding red ocean traps is very useful - it makes it clear how easy it is to remain stuck in a competitive mind-set even as you try to create a blue ocean. I have seen this happen on several occasions within my own business. After reading this chapter I feel a lot better equipped to prevent this happening in the future.
Blue Ocean Strategy was already a great practical guide to approaching strategy in a way that breaks away from conventional thinking, but this expanded version is even more practical and even better as a consequence.