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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – January 20, 2015
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"one of the bestselling business books of the century" -- Financial Times
"Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist
"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 3.6 million copies sold worldwide
- Translated into 44 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.
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I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples.
As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet?
Just ordered the new book released in September and anxiously waiting to read and compare the books.
will be rolled out to replace the old Millennium development goals and they will need a very new approach as we strive to create a new Green economy for the planet. The reason Blue Ocean strategy is very relevant is because by and large the 'entire planet
and ALL its 'existing products and services' have been created with little or no attention to sustainability of resource utilization and its life cycle. This gives us an opportunity to 're-think' outside the 'red ocean trap and create new green market spaces
to replace each of them.The new Blue Oceans are Green and the tools will help us create new Green market spaces.
Overall, a very well thought out and effectively organized book containing ideas that can be applied immediately.
this is the very best business book i have ever read. In fact as i was reading it, i made notes on 90% of the pages, because it help me to organize what i was already doing in business
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