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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

4.6 out of 5 stars 2,208 ratings

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  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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From the Publisher

Editorial Reviews

Review

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.


Product details

  • Publisher : Harvard Business Review Press; Revised ed. edition (January 20, 2015)
  • Language : English
  • Hardcover : 320 pages
  • ISBN-10 : 1625274491
  • ISBN-13 : 978-1625274496
  • Item Weight : 1.19 pounds
  • Dimensions : 6.4 x 1.2 x 9.2 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,208 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,208 global ratings
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Reviewed in the United States on March 3, 2019
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Reviewed in the United States on December 11, 2017
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Top reviews from other countries

Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on September 27, 2018
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4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on September 27, 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

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Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom on September 21, 2020
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Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on September 4, 2008
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6 people found this helpful
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Paul D Gilbert
4.0 out of 5 stars Good book on business strategy
Reviewed in the United Kingdom on November 14, 2020
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Max
4.0 out of 5 stars Great book for those who want to think a little ...
Reviewed in the United Kingdom on August 9, 2017
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