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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – January 20, 2015

4.5 out of 5 stars 1,384 ratings

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Frequently bought together

  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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  • Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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From the Publisher

Editorial Reviews

Review

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.


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4.5 out of 5 stars
4.5 out of 5
1,384 customer ratings
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Top international reviews

Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on September 27, 2018
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Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on September 4, 2008
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Max
4.0 out of 5 stars Great book for those who want to think a little ...
Reviewed in the United Kingdom on August 9, 2017
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Tony Jones
4.0 out of 5 stars Solid read not just for strategy
Reviewed in the United Kingdom on July 14, 2011
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Melvyn Manning
5.0 out of 5 stars Different View
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Antonio
4.0 out of 5 stars Thought-provoking and practical
Reviewed in the United Kingdom on June 21, 2009
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Steven Fox
5.0 out of 5 stars Blue Ocean Strategy is a systematic approach to finding innovative ...
Reviewed in the United Kingdom on March 1, 2016
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Adam
5.0 out of 5 stars An excellent framing of business differentiation ideas
Reviewed in the United Kingdom on February 15, 2013
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hemant
1.0 out of 5 stars Great book but too repetitive
Reviewed in India on December 27, 2018
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Benjamin
5.0 out of 5 stars Absolutely ground breaking
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5.0 out of 5 stars Excellent acquisition!
Reviewed in the United Kingdom on July 22, 2018
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Sonja Denovski
5.0 out of 5 stars Inspiring
Reviewed in the United Kingdom on November 20, 2018
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5.0 out of 5 stars Educational, easy to read
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Musatya
5.0 out of 5 stars Awesome Insights!
Reviewed in the United Kingdom on March 21, 2017
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4.0 out of 5 stars Informative, simple and insightful.
Reviewed in the United Kingdom on September 5, 2016
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