- Hardcover: 256 pages
- Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
- Language: English
- ISBN-10: 1591396190
- ISBN-13: 978-1591396192
- Product Dimensions: 6.2 x 1 x 8.5 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 524 customer reviews
- Amazon Best Sellers Rank: #32,174 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $4.44 shipping
+ $3.99 shipping
+ Free Shipping
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Hardcover – February 3, 2005
There is a newer edition of this item:
Frequently bought together
Customers who bought this item also bought
From Publishers Weekly
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The sign of a good book is one in which stands up to the test of time. I read this book and it felt like it could have been written yesterday. I got halfway through and decided to check the publication date. I was shocked to find out how many years ago it was written. The only thing that gives away its age are the examples it uses. However, I think that adds to the value because we all know what eventually happened with those companies and in many cases they failed because they got away from the principles in this book.
In the book you will see good examples and bad examples. There is a good one almost after dozens of bad ones. Why ? Goldratt says the key is SIGNIFICANT need. Poor examples have solved a need of a customer which is important in their eyes, not customer's. So the result is not attractive.
Another point is the strenth of the solution, if it is easy to imitate (eg. lowering price) surely competitors will follow you very soon. If your solution covers a paradigm shift then you will probably have a minimum of ten years to prosper without disturbing competition.
There are ways of implementation presented in the book which are really guiding.
I definitely suggest to read for every desicion maker in any "wishing to grow" organization. Moreover I believe this is a must read for any new entreprenaur.
I initially was sopping up the first few chapters, and had thought I had found a holy grail business tome. The concept is certainly that worthy, and the perspective is one any and every manager or business person should understand. However, it would have been most helpful to add additional chapters or sections on the "how to facilitate" the development of the strategy canvas and other tools used in assessing strategy options. The one example given, where judge voting is used, is too cursory to be of significant benefit.
Regardless of this shortcoming, this book should be on your bookshelf or reading list.