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Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth Hardcover
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Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies"the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns.
This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based patternindependent of economic cycles or industriesshared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:
Essential #1: Create and Sustain a Breakthrough Value Proposition
Essential#2: Exploit a High-Growth Market Segment
Essential #3: Marquee Customers Shape the Revenue Powerhouse
Essential #4: Leverage Big Brother Alliances for Breaking into New Markets
Essential #5: Become the Masters of Exponential Returns
Essential #6: The Management Team: Inside-Outside Leadership
Essential #7: The Board: Comprised of Essentials Experts
Divided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growththe most valuable and unique kind of growthand seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders.
Both fact-based and actionable, Blueprint to a Billion contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growthboth personally and corporately. Executing all 7 essentials will enable your company to achieve unprecedented exponential growth.
From the Back Cover
Praise for BLUEPRINT TO A BILLION
"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."
Howard Lester, Chairman, Williams-Sonoma, Inc.
"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."
Joe Scarlett, Chairman of the Board, Tractor Supply Company
"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."
Professor John Quelch, Senior Associate Dean, Harvard Business School
"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."
William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com
"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."
David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
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Top customer reviews
Of course, books like this are always worth more than the golden pages they should be printed on, but only in the hands of a passionate, dedicated person who has only themselves to blame. In a world full of vast abundance, it's only a worthless doorstop to the mediocre minds of the unwashed mass of mere mortals armed with their knee-jerk superstitions, old wive's tales, and data-blind approach to profits. No offense, but billion dollar ideas surround you daily, if you'd only open up to them.
If a single worthy idea delivers you a slight edge, it's worth far more than the purchase price, and worth more than the time it takes to read it. A truly great book (maybe not this one) is sometimes worth worth shutting down your entire production for a day, just to read it out loud to a thousand weeping, shaking employees, or worth engraving onto towering granite obelisks to inform future generations for centuries to come, but you'd have to make that calculation yourself.
Speaking as a person whose time is objectively and measurably worth over $1500 per hour, I can tell you this book was worth my time spent ordering it, reading parts of it, and I expect to read it again several times before the earthworms devour my cold flesh.
Is it a blueprint? Does it answer every question? Does it deliver on it's promise? Does it explain how to do things? It doesn't need to. You can get a copy for about 4 bucks and then decide for yourself. In 2012, you have a billion dollars in supercomputing power between your ears. The silicon equivalent of 100 trillion synapses is pricey. The pride of Japan, the "K" supercomputer gulps down 20 million dollars of 'megawatt hours' per year. Use your massive intelligence for something more worthwhile than making excuses, since you're the one facing the all the consequences when you blame anyone else but yourself for your outcomes. You'll be the one to live with the billions to be made... or through inaction, the billions to be lost.
I have shaped my value proposition, board, alliances and many more aspects of my startup around the ingredients in this book. One of the most relevant topics for me right now is board composition. Instead of getting loaded down with investors, the chapter on board composition has some really great ideas on getting marquee customers, former blueprint CEOs, and other people who directly help my company succeed in the market.
I would say if you are serious about building a billion dollar enterprise, this book should be on your desk until you have mastered the lessons within it.
While I will readily agree with earlier reviewers that the book only reveals to us the 20/20 vision insights of success viewed in hindsight - I'll temper that concession by asking: 'What else can an author do?' Whether the writer is a consultant or former entrepreneur, he or she definitely can't take us by the hand and guide us to our successes. This book does about as best as could be asked of the only viable alternative to that: Showing us a formula that's worked consistently in the past for numerous companies and the individuals who run them.
Whatever your business aspirations or goals for personal wealth are, this book should be in your personal library. It will raise your business acumen - whether you want to build a great small business or a billion dollar revenue public company.