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Blur: Speed of Change in the Connected Economy Paperback – September 1, 1999
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Top Customer Reviews
Davis focuses much of his attention on the following formula. (Speed x Connection) = Intangible. This formula attempts to show that the traditional roles of buyers and sellers are changing with the introduction of technology. Speed implies that immediate access to a desired set of information is available at any time of the day. Through connection, Davis infers that real-time information is available from virtually anyplace in the world. His use of the word intangible relates to expanded knowledge about a particular item of interest. BLUR shows how these three areas effect the way business will be conducted in the future, and how the relationship between buyer and seller will ultimately differ from that of today. There are new rules regarding the connected economy, and instead of trying to fit those rules into current day practice, Davis suggests that businesses first must become aware of them and then second, try to adapt to them.
BLUR challenges the reader to question every basic business assumption held, and encourages businesses to implement new ideas. New ideas that might even contradict past experience, but its those new ideas that just might be the key to launching businesses forward instead of becoming stagnant in an advancing economy.
I believe many of the ideas presented in BLUR carry merit worthy of in-class discussion and would recommend it as optional reading material for future classes.
There are certainly many thought provoking issues raised by this book. It is just too bad the authors did not bother to think any further about those issues beyond a mention or suggestion. Far too many important and cautionary subjects are brought up only to be swept past by a testosterone and adrenaline fueled hype-fest.
For example: we are to accept the proposition that by virtue of the increasing compression of geography afforded by modern technology, distance is becoming a negligible issue. Yes, there are obvious advantages to teleconferencing, electronic funds transfer, and the Internet. Yet the book says nothing about the continuing tyranny of time-zones. Lloyd in London may want to collaborate with Sam in San Francisco, but the Londoner must wait 'till the end of his GMT work day before Sam's PST workday begins. No matter how fast the communication links we string between distant points, distance presents impediments to the work people at opposite ends can accomplish together. Impediments that do not exist when people work in close proximity. In this case and many others the book fails to deal honestly with the disadvantages while extolling the advantages of the increasing "...speed of change in the connected economy".Read more ›
The approach is formulaic, but that's sort of the point. The Blur formula is right there on the table of contents: speed x connectivity x intangibles = blur. Well, all right. But hype x marketing opportunity x intangibles = blur, too, and that's pretty much what we've got. The authors open by asserting that Blur is much more than a book, and that belief seems to be the root of the problem. Changes in technology haven't blurred the bond between writer and reader. Davis and Meyer say they are trying to offer "an ongoing, organic exchange of opinions." I'd settle for a good book.
The book does illustrate how fast technology changes and how rapidly we have evolved in such a short time. In that respect its concept of 'Blur' rings true yet I wouldn't recommend it highly to people looking to gain and insight into where technology is heading.
In summary this book is now probably more about history than the future. The world has changed and many of the concepts delivered by the book are now mainstream and perhaps in some respects antiquated. For this reason I can't recommend it to people looking to gain insight into the continuing digital revolution yet it does hold some interest when seeking to examine what was predicted and what eventuated.
Most Recent Customer Reviews
When this book first appeared it was an absolute necessity to read it and absorb the concepts. It is still helpful for those folks not involved in the high tech day to day action... Read morePublished on August 16, 2014 by William L. Mince
As a business major, with a minor in management information systems I have always been interested in the changes that occur within the economy. Read morePublished on October 19, 2009 by Robert Unger
This is a vision and possible reality of where our economy is headed. New factors are being driven by speed, connectivity, and intangibles. Read morePublished on March 8, 2006 by Roger Peter Marec
The authors did start with some new interesting ideas but as I kept reading, I somehow could not relate those ideas to the instances provided in the book. Read morePublished on October 8, 2003
I have found that this book was a weak and uncreative attempt to brand "BLUR" as a modern innovation of conducting business when it has simply re-spun and devalued traditional... Read morePublished on June 15, 2003 by Michael C. Wrinch
Authors Davis and Meyer bring forth their definition of BLUR. They give their perspective on the three ideas of Blur; speed, intangibles and connectivity. Read morePublished on March 13, 2002
The authors of Blur adeptly share their view of the quickly approaching future of business. Their speculations are built on three forces, speed, intangibles and connectivity,... Read morePublished on May 4, 2001 by Susan Lewis
Blur is changing how and where we work. There are essentially three "Big Ideas" that are acting in concert to produce change of enormous magnitude: · Speed: Today's... Read morePublished on May 4, 2001 by S. Pender
I highly recommend this book to everyone, but especially to anyone thinking of a startup company idea or a consulting career. Read morePublished on March 20, 2001 by JIMMY MOORE - Electronic Consultant