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About Bob Baker
Bob Baker is on a lifelong mission to help musicians, authors, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!
He is a prolific author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.
Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston.
CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers."
Bob also teaches and performs improv comedy and co-wrote “The Improv Comedy Musician” with Laura Hall, the longtime pianist and musical director of “Whose Line Is It Anyway?”
In more recent years, his YouTube channel gets nearly 1 million channel views a month. There he publishes morning affirmations and guided meditations designed help people live more empowered lives by upgrading their mindset.
He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion!
Learn more about Bob at www.TheBuzzFactor.com, www.BobBakerInspiration.com and www.PromoteYourCreativity.com.
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Welcome to a little book that could change your life!
When I was in my teens, I suffered from a lack of confidence and self-worth. Like many people, I believed my negative thoughts and feelings were simply who I was. They were coming from my mind. I felt them in my body. They must be real.
And that’s exactly how most people live their lives: on autopilot, letting their thoughts and emotions run wild, then hanging on for dear life as they try to cope. Can you relate?
But you don’t have to live that way. Your thoughts are not an accurate reflection of who you truly are. You can take control of the conversations going on in your own head. And affirmations are the perfect tool to help you do that.
Using the power of positive self-talk, you will no longer be a victim of negative thinking. You will be in the driver’s seat of your mind — and your life! So, get ready to live a happier, more fulfilling life!
“I’ve known Bob for 20 years. Everything he does is stellar. If you want to put the power of affirmations to work in your life, this book is a gem!”
–Joe Vitale, author of "The Attractor Factor" and "Zero Limits"
“Bob’s work reminds us how powerful our inner dialogue can be. Do yourself a favor. Follow Bob’s lead and enjoy the results!”
–Jenniffer Weigel, journalist and author of "I’m Spiritual, Dammit!"
Are You Ready to Create a Living on Your Own Terms?
The purpose of this book is to inspire you to take your talents and know-how and turn them into a flourishing livelihood - one that makes a difference in the world while allowing you to make a decent living. I've been self-employed much of my adult life. In this book (which is part biography/memoir), for the first time I share the actions and principles that helped me design a life that's ideally suited to who I am.
I call it a "manifesto" because it is my urgent call to action. I'm tired of seeing countless people living unfulfilled lives because they think there's no other choice. If you have fallen victim to this mass hypnosis, it's time to wake up!
I describe it as "unconventional" because my philosophy goes against the grain of traditional business wisdom. As I share my personal journey to full-time, self-employed status, you'll see that I definitely took the road less traveled.
Even if you're forward thinking and embrace the modern "indie" ethic, I bet you still have a bit of lingering "safe route" residue rolling around in your brain. It is my hope that this book exposes that nasty mind virus and replaces it with a more empowering mindset.
Also, I refer to the new work-life you will build as a "DIY Career." Of course, DIY stands for "do it yourself" - the idea being that your vocation is "self-made" and your journey must always start with you. It's the brave act of designing a life that makes the most of expressing and sharing who you authentically are.
Let's clarify something ...
Of course, no career path is solely DIY. Success will require the involvement of others: your fans, your peers, and perhaps a team of support players. No doubt, you can't do it completely alone.
But you can do it on your own terms ... And the first important steps must be taken exclusively by you!
The official definition of "manifesto" is "a public declaration of principles, policies, or intentions." Consider this my public declaration of principles that have served me, and others, well in the pursuit of living an authentic, purpose-driven life. My intention is to rattle the cages, inspire you, and let you know it's okay to be unhappy with the career route most people tell you to take.
There's a better way
The activities you engage in to support yourself shouldn't be "whatever I have to do to make ends meet." Do not accept this as your lot in life!
Don't get me wrong. We all have times in our lives when we must engage in work outside of our "happy zone." Lord knows I have. Sometimes you have no choice but to do what you have to do before you can do what you want to do. And there's nothing wrong with that.
It becomes a problem when you get perpetually stuck in that "work for someone else" mode. When you stop aspiring for something better. When your dreams are held captive on a never-ending back burner that has lost its flame. When you let an unproductive and unfulfilling pattern rule your life.
That's why I wrote this book. To light a fire. To share my story. And to inspire you to create your own DIY Career that is ideally suited for YOU!
If that sounds good, let's start rockin'. Just scroll up and click the Buy Now button!
This book's categories include:
Work for yourself
Stop Making Excuses - Start Making Progress with Your Music Career
Consistent Top 5 Best Seller in the Music Business category!
This book gives you a comprehensive list of bite-size marketing activities that can literally be done in five minutes or less.
No kidding. Anyone - including YOU - can do this!
Of course, you can spend more than five minutes on them if you want to. But if you're pressed for time, you now have at your fingertips a handy selection of simple marketing actions you can take.
Use this book as a solution to that age-old complaint, "I don't have time to promote my music." Or as the antidote to the faulty rationale, "I'll focus on marketing when I have more time."
Don't get sucked into the "no-time, bad-time" trap!
Will five-minute activities really make a difference? Are they even worth doing? For me, the answer is a resounding YES!
Engaging in these actions on a daily basis will create momentum. They will help develop new habits that will serve you well. In fact, I bet it won't take long at all before you start to see the benefits.
You never know when an email you send, a photo you post online, or some simple step you take will lead to a new fan, live show, or exposure opportunity.
But if you take no action and keep putting things off until some mystical time in the future ... the only thing you'll see is stagnation.
My promise to you ...
If you take consistent action, continue to move forward, and keep chipping away at it, you will see results! But you must do these things on a daily basis.
With this book in your collection of marketing tools, there is no excuse to go days or weeks (or months or years) without doing something to make progress with your music career.
Read through these lists of five-minute marketing actions. Highlight the ones that resonate with you. And whenever you have five minutes to spare, pick one and act on it!
You can get started by taking this one-minute action right now: Scroll up and click the Buy button.
Your music and your destiny deserve it!
Here's a quick look at the contents:
Section 1: Five-Minute Marketing Steps in the Real World
- Fourteen Things You Can Do Locally in Your Home Town
- Eighteen Things to Do Before, During and After Your Live Music Performances
- Four Things You Can Do to Network and Strengthen Your People Connections
- Six Things You Can Do When Songwriting or Recording New Music
- Eight Things You Can Do to Get Publicity and Media Exposure
- Nine Things You Can Do to Generate More Music Sales
- Eight Things You Can Do to Find Inspiration and Get Educated
- Eight Things You Can Do to Supercharge Your Planning and Productivity
Section 2: Five-Minute Marketing Steps in the Digital and Online Realms
- Seven Things You Can Do with Your Music Website
- Four Things You Can Do If You Publish a Blog
- Eight Things You Can Do to Brainstorm Content Marketing Ideas
- Seventeen Things You Can Do with Twitter
- Seven Things You Can Do on Your Facebook Fan Page
- Eleven Things You Can Do on YouTube
- Nine Things You Can Do on iTunes, Amazon and CD Baby
- Thirteen More Social Media and Digital Music Action Steps You Can Take
Book excerpt from Guerrilla Music Marketing, Vol 1
'The Artist's Way' meets 'The War of Art' for a new generation!
ATTN: Musicians, Writers, Visual Artists, and Anyone Who Wants to Make a Difference or Build a Career in the Arts ...
Could you use a kick in the pants to jump-start your creative calling? Or do you know someone who is gifted at their craft but too fearful or hesitant to pursue it?
"The Empowered Artist" is a call to action and a rallying cry for you to step into your greatness.
What you'll get in this book is a big dose of reality checks, empowering attitudes, shifting perspectives, powerful mindsets, and nitty-gritty details on the real work you need to do to make a difference (and make a living) with your talents and know-how.
The reason so many struggle with creative ambitions is because they lack these rock-bottom principles. To truly thrive in the arts you must install these big picture ideals into your creative DNA.
That's what this book is: a transfusion of success principles for modern day artists.
Every section ends with a Call to Action - an affirmative step you can take to tell yourself (and the world) that you mean business, that you are here to make your creative mark.
The world needs you and the gifts that only you are uniquely qualified to deliver. We need you to live up to your potential, to shine your light, to step into your greatness.
That's why I wrote this book.
I'm tired of creative people being treated like second-class citizens (by themselves and others), when the truth is ... We are the ones who create the culture, innovation, and new ideas that humanity needs now more than ever.
Here's a list of the topics you'll find in "The Empowered Artist":
- The Foundation: Ten Guiding Principles You Should Internalize to Become an Empowered Artist
- The Launching Pad: Essential Elements for Kicking Your Art Activities Into Overdrive
- Creativity Career Killers: The Top Ten Misguided Notions That May Be Holding You Back
- Supercharged Empowerment: Seven Secrets to Living a Fulfilling Life in the Arts
- Turning Pro: The Essential Skills You Must Develop to a Become Self-Actualized Creative Entrepreneur
To clarify, my motivation in writing this book isn't just to make a few musicians, writers, and painters feel good about themselves. That's thinking too small. My vision is to change the world!
Are you with me?
Scroll up and order this inspiring book now!
Learn musical improv from Laura Hall of "Whose Line Is It Anyway?"
Are you a musician who performs with an improv comedy group? If so, this book is for you! You'll also greatly benefit if you are a music director, improv team leader, improv teacher or coach, improv actor or singer, or just a hardcore Whose Line fan.
From the Foreword by Colin Mochrie:
"On Whose Line, Laura supplies note-perfect music styles for Wayne Brady, Brad Sherwood, Chip Esten, Jeff Davis, et al, to shine on. But Laura's true genius is that she can make caterwaulers like me sound good and, more important, makes caterwaulers like me feel safe enough to try.
"Laura Hall is a damn fine musician, period. There is no musical style she isn't well versed in. With Laura you get experience, knowledge, and a teacher you can trust. What more could you ask for? So get reading, start playing, and have more fun than you're ready for."
"I'm a Laura Hall-ic!" -Chip Esten, Nashville, Whose Line Is It Anyway?
"I know and highly respect both Laura and Bob. I can't think of a better pair to teach you the fundamentals of musical improv." -Bill Chott, actor and founder of the Improv Trick
Laura Hall is an accomplished musician best known as the pianist on Whose Line Is It Anyway? She also stays busy recording film scores, writing musicals, leading improv workshops with her husband Rick, and performing with her Americana music trio, The Sweet Potatoes.
Bob Baker is a prolific author, musician, artist and actor, as well as an improv teacher and performer. Through his books and workshops Bob teaches creative people of all kinds how to get exposure, connect with fans, and increase their incomes.
If you're ready to learn how to use the Internet and social media to attract fans and sell more books ... then this book is for you!
My first book was published 20 years ago. I've been making a full-time living as an author since 2004. I've been blessed to develop a sizable fan base around the world. Now I want to show you the foundational marketing principles that helped me get there.
Here's what you'll get inside this book:
Five Principles of Internet Marketing Every Author Should Know
The Internet provides an amazing set of tools for independent authors and book publishers. It can also be a great source of overwhelm and frustration. In this lesson you'll learn what you need to know about online book promotion to stay happy, sane and effective.
The Guerrilla Book Marketing Online Fan-Attraction Formula
In this lesson I share the details of my Octopus Marketing Formula, including the five critical factors that make this system work, and the 12 websites you should consider using to reach readers and book buyers. Once you've been exposed to this framework, you'll never be confused about Internet book promotion again.
Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Books
The most common thing authors say is "I don't know what to post online. I have nothing to say." After you work through the simple steps outlined in this chapter, you'll know what to focus on. And, you'll be able to communicate easily with your fans in a way that's ideally suited to your style and personality.
Seven Ways to Build Your Author Platform: Examples and Best Practices
While most authors struggle with blogging and social media, some are attracting huge audiences with them. In recent months I've had the good fortune to interview and research many writers who are killing it (in a good way) online, such as Jeff Goins and Joel Friedlander. I point out what they're doing right, what I've done successfully over the years, and how you can emulate our results.
The Five Essential Elements of an Effective Author Website
It seems so simple. Find a nice Wordpress theme and off you go with a new website. Not so fast! Having one is a good start, but having a site that will attract and retain readers and book buyers is another thing altogether. In this chapter I share the simple elements you'll need to have a kick-butt author website.
This book is overflowing with 22,000 words of incredibly useful information that will help you use the Internet and social media to attract more fans and sell more books than ever before.
Sound good? Just scroll up and click the Buy Now button!
Learn How to Thrive and Prosper in Your Chosen Creative Field!
This four-week workshop delivers 28 daily lessons that will show you how to: Work and play smart with little or no money; Overcome the "starving artist" mentality once and for all; Build up a client base of paying customers; Use often-overlooked techniques to give your craft wider exposure.
Throughout this workshop, author Bob Baker will poke and prod you to be different, to expand your thinking, to focus your goals and actions -- in essence, to become a true Creative Powerhouse.
"When I picked up 'Unleash The Artist Within' my intention was to read it when I had the time. Ha! I started reading it right away and I simply could not stop. I finished the book in nearly one sitting. What a great book!" -Lee Silber, author of "Self-Promotion for the Creative Person"
"Bob Baker's advice on harnessing and expressing your creativity comes from someone who's pursued his dreams, made mistakes and shares wise lessons. If you have been putting off a creative project, buy this motivating book and you'll soon get cracking!" -Marcia Yudkin, author, "Six Steps to Free Publicity" and 10 other books
This Bundle contains the entire Guerrilla Music Marketing Handbook!
The highly acclaimed guide to music marketing for independent artists
As seen in the major motion picture The School of Rock ... and in VIBE, Music Connection, Electronic Musician and American Songwriter magazines ... and used in countless college and university music business classes around the world.
The rules have changed, and they keep on changing - for the better. Artists have more power to control their own careers than at any time in human history.
But change and personal empowerment can be confusing (especially when it comes to marketing and sales). That's why this classic guide to low-cost, do-it-yourself music promotion has proven to be such a big help to tens of thousands of artists!
With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck!
Here's a glimpse at what you'll get:
Section 1: Guerrilla Music Basic Training
- 3 Simple Steps to Effective Music Marketing
- The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster
- The First 5 Steps to Marketing (and Profiting From) Your Music
- The #1 Question You Must Answer When Promoting Your Music
Section 2: Guerrilla Music Marketing Online
- Five Principles of Internet Marketing Every Musician Should Know
- The Guerrilla Marketing Online Fan-Attraction Formula
- Everything You’ve Always Wanted to Know About What to Post and Share Online to Promote Your Music
- How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base
Section 3: Guerrilla Music Publicity
- 32 Ways to Get Exposure for Yourself, Your Band or Your New Music Release
- Killer Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials
- How to Exploit the Music Media and Get the Widespread Coverage You Deserve
- 5 Steps to Getting an Avalanche of Media Exposure
Section 4: Guerrilla Music Money & Sales
- 32 Ways to Sell a Lot More of Your CDs, Downloads and Music Merchandise
- The Easiest Way to Make Money in the Music Business
- 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase
- How to Double Your Music Sales (in 90 Days or Less)
Section 5: Guerrilla Music Promotion Tactics
- 12 Low-Cost, High-Impact Music Promotion Ideas That Work
- How to Use the Telephone More Effectively to Get Paid Gigs, Radio Airplay and Media Coverage
- 19 Things You Should Be Doing Right Now to Promote Your Music Better
- Often-Overlooked Promotion Strategies You Should Be Using to Market Your Music
Final Guerrilla Music Marketing Thoughts
- Four Things You Can Do to Generate More Music Sales (in Five Minutes or Less)
- The Law of Context (What Sheryl Crow Taught Me)
"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby
"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than
I Want to Help You Create a Potent Personal Brand Identity Online
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.
They connect with people!
And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called YOU.
In 2001 I wrote a highly acclaimed book called "Poor Richard's Branding Yourself Online." The book has been out of print for years. But recently I took the best timeless principles from the book, updated them for the modern era, and released it as an ebook.
It's like a mini course on "How to Use the Internet to Become a Celebrity or Expert in Your Field."
Here's just some of what you'll find inside:
The hidden aspect that people rarely think of when it comes to personal branding
How to develop a fan-club mentality online
The importance of having a hook to hang your branding hat on
How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
Branding lessons from Eric Clapton, Wayne Gretzky and Rush Limbaugh
How to become your own "king of left-handed bowlers"
Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brands
How to make yourself the #1 expert in your field
Why you need to create and use a BIS to cut through the clutter
Four ways to build trust and credibility online
How to describe who you are, what you do, and the unique way you do it in one simple sentence
The three types of names you can use online
The 7 components of your Brand-Building Game Plan
- A book excerpt from "Unleash the Artist Within"
- A book excerpt from "The DIY Career Manifesto"
Are You Ready to Create a Potent Brand Identity Online?
Then click the "Buy Now" button and get to it :)
Never Be Confused About Online Music Marketing Again! Updated for 2018
This ebook features Section 2 of the highly acclaimed Guerrilla Music Marketing Handbook.
Here's a glimpse at what you get:
=> Five Principles of Internet Marketing Every Musician Should Know. The Internet provides an amazing set of tools for independent artists. It can also be a great source of overwhelm and frustration. Here's what you need to know about online music promotion to stay happy, sane and effective.
=> The Guerrilla Marketing Online Fan-Attraction Formula. For the first time in book form, I share the details of my Octopus Marketing Formula, including the five critical factors that make this system work and the 14 websites you should consider using to reach fans.
=> Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The most common thing musicians say is "I don't know what to post online. I don't have anything to say." Read this chapter and you'll never worry about that again.
=> How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base. Want living proof that indie artists can create a major buzz online? Nick and Amy from Karmin and Jack and Nataly from Pomplamoose share the inside scoop in these exclusive interviews.
=> BONUS CHAPTER - Music Marketing with YouTube: Four Ways to Beef Up Your Channel
"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby
"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music
"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
-Dan Oakenhead, musician, Boulder, Colorado
Grab this affordable ebook now and take your online presence to the next level. Scroll to the top of the page and click the Buy button now!
"This is what you'd get if 'The Secret' and 'Conversations with God' met Dave Barry at a Jerry Seinfeld concert."
A number of good books have been written over the years by people who claim they have channeled the word of God, or in essence, took dictation from a Supreme Being.
"Conversations with God" and "A Course in Miracles" are in this category. Of course, "The Bible" is the most prominent example.
There are also many books and recordings by people who feel they have received messages from spiritual entities of some sort or another. The Abraham-Hicks material, Jane Roberts and the Seth books, and the Kryon series are good examples here.
There's a lot of great wisdom in all of these sources.
But, have you ever wondered ...
What would it be like if the Almighty didn't use a go-between to interpret His words? What if God (or some similar all-knowing entity) actually wrote a book Himself?
What if He (or She) made it fun to read and accessible to everyday people?
And, most important, what if this spiritual guide had a playful attitude and a great sense of humor?
If all of these things came to pass, what kind of book might the Omnipresent One write?
Purchase this powerful little Kindle ebook to find out ...
This book's categories include: Spirituality, Personal Growth, Humor, New Age, Parodies, Self-help, Funny, Religion, Entertainment, Spiritual Growth, New Thought, Comedy, and More.
Welcome to a little book filled with powerful ideas for creative people like you!
If you're a musician, writer, visual artist, actor, designer, chef, performer, or any other type of creative entrepreneur, you'll find a feast of bite-sized principles throughout these pages.
By design, this book does not go in depth with career strategies or business tactics. Its purpose is to provide you with a comprehensive collection of the best nuggets of wisdom for artists of all kinds.
These are the philosophies and activities that the most successful creative people embrace. You'd do well to consider them and incorporate them into your own life.
Section 1, which includes principles 1-48, covers best practices related to the creative process and the internal issues that most artists confront on a regular basis.
Section 2, which includes principles 49-101, offers a wide range of ways to share, promote, and sell your creative output, as well as grow a fan base.
Pick up this resource whenever you need inspiration or a fresh idea.
Read it straight through or open it randomly to any page. You're bound to find something that will spark a new concept or inspire an action you can take.
You'll get the most out of this book if you read it like you're on a treasure hunt.
There are many rich rewards to be found within these pages. You just have to consume these passion principles with an open mind and an eagerness to put them to good use.
If you like ...
"Big Magic" by Elizabeth Gilbert
"The Artist's Way" by Julia Cameron
"Steal Like an Artist" or "Show Your Work" by Austin Kleon
"The War of Art" or "Turning Pro" by Steven Pressfield
... you'll LOVE "The Passion Principles"!
Much success on your creative journey!