Bob Baker

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About Bob Baker

Bob Baker is on a lifelong mission to help musicians, authors, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!

He is a prolific author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.

Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston.

CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers."

Bob also teaches and performs improv comedy and co-wrote “The Improv Comedy Musician” with Laura Hall, the longtime pianist and musical director of “Whose Line Is It Anyway?”

In more recent years, his YouTube channel gets nearly 1 million channel views a month. There he publishes morning affirmations and guided meditations designed help people live more empowered lives by upgrading their mindset.

He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion!

Learn more about Bob at www.TheBuzzFactor.com, www.BobBakerInspiration.com and www.PromoteYourCreativity.com.

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Titles By Bob Baker

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The Power of Affirmations and Positive Self-Talk Apr 20, 2021

by Bob Baker

( 75 )

$4.99

Welcome to a little book that could change your life!

When I was in my teens, I suffered from a lack of confidence and self-worth. Like many people, I believed my negative thoughts and feelings were simply who I was. They were coming from my mind. I felt them in my body. They must be real.

And that’s exactly how most people live their lives: on autopilot, letting their thoughts and emotions run wild, then hanging on for dear life as they try to cope. Can you relate?

But you don’t have to live that way. Your thoughts are not an accurate reflection of who you truly are. You can take control of the conversations going on in your own head. And affirmations are the perfect tool to help you do that.

Using the power of positive self-talk, you will no longer be a victim of negative thinking. You will be in the driver’s seat of your mind — and your life! So, get ready to live a happier, more fulfilling life!

===

“I’ve known Bob for 20 years. Everything he does is stellar. If you want to put the power of affirmations to work in your life, this book is a gem!”
–Joe Vitale, author of "The Attractor Factor" and "Zero Limits"

“Bob’s work reminds us how powerful our inner dialogue can be. Do yourself a favor. Follow Bob’s lead and enjoy the results!”
–Jenniffer Weigel, journalist and author of "I’m Spiritual, Dammit!"

===

Other Formats: Audible Audiobook , Paperback

The Improv Comedy Musician: The Ultimate Guide to Playing Music with an Improv Group Oct 10, 2016

by Laura Hall, Bob Baker

( 17 )

$8.99

Learn musical improv from Laura Hall of "Whose Line Is It Anyway?"

Are you a musician who performs with an improv comedy group? If so, this book is for you! You'll also greatly benefit if you are a music director, improv team leader, improv teacher or coach, improv actor or singer, or just a hardcore Whose Line fan.

From the Foreword by Colin Mochrie:

"On Whose Line, Laura supplies note-perfect music styles for Wayne Brady, Brad Sherwood, Chip Esten, Jeff Davis, et al, to shine on. But Laura's true genius is that she can make caterwaulers like me sound good and, more important, makes caterwaulers like me feel safe enough to try.

"Laura Hall is a damn fine musician, period. There is no musical style she isn't well versed in. With Laura you get experience, knowledge, and a teacher you can trust. What more could you ask for? So get reading, start playing, and have more fun than you're ready for."

"I'm a Laura Hall-ic!" -Chip Esten, Nashville, Whose Line Is It Anyway?

"I know and highly respect both Laura and Bob. I can't think of a better pair to teach you the fundamentals of musical improv." -Bill Chott, actor and founder of the Improv Trick

==========

Laura Hall is an accomplished musician best known as the pianist on Whose Line Is It Anyway? She also stays busy recording film scores, writing musicals, leading improv workshops with her husband Rick, and performing with her Americana music trio, The Sweet Potatoes.

Bob Baker is a prolific author, musician, artist and actor, as well as an improv teacher and performer. Through his books and workshops Bob teaches creative people of all kinds how to get exposure, connect with fans, and increase their incomes.

Other Formats: Paperback

This title and over 1 million more available with Kindle Unlimited.

300 Positive Affirmations on Abundance, Success, Confidence, Love, Health, and More Mar 16, 2022

by Bob Baker

( 8 )

$3.33

Put the Power of Affirmations to Work for YOU!

It’s no secret to you. You know the power of affirmations. You realize how important it is to direct the conversations and inner dialogue taking place in your own mind. You understand that every day you can set an intention for the type of day you want to have – and how doing so can have a profound impact on your life.

All of us have a mental filter through which we view the world. This filter colors how we interact with other people and process the circumstances of our lives.

Your personal filter is influencing you whether you realize it or not. The key to living a happy and fulfilling life is to take control of this filter and make sure it serves you well.

Reciting daily affirmations is one of the most powerful tools you can use to firm up your filter and steer the direction of your life. This book is filled with 300 positive self-talk statements you can use to vastly improve your mindset and attitude.

How to Use This Book
I divided the affirmations into ten categories. After posting hundreds of affirmation videos on my YouTube channel over the past several years, these are the topics and themes that resonate with people the most:

Gratitude & Appreciation
Happiness & Inspiration
Confidence & Self-Esteem
Success & Accomplishment
Abundance & Prosperity
Career & Livelihood
Health & Healing
Love & Romance
Calm & Relaxation
Creativity & Innovation

Within each category, you’ll find thirty affirmations. To help make them more digestible for you, I have further divided them into groups of ten.

Of course, it’s ultimately up to you how you use this book. Open it and go to the category that’s most important to you on any given day. Read all 30 affirmations in the category, or focus on five to ten a day for a week. There are no hard and fast rules. Use them in any way that feels good to you.

You can speak the statements out loud or in your mind. You can write them down or even pin them up in places where you will see them throughout your day.

The main thing is that you put them to use on a daily basis. Develop a new habit of regularly feeding your mind with gratitude, positivity, abundance, confidence, and more.

I’ve witnessed this practice change my own life and the lives of hundreds of thousands of people around the world.

I know it can do the same for you!

This title and over 1 million more available with Kindle Unlimited.

The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less Jan 18, 2015

by Bob Baker

( 25 )

$4.99

Stop Making Excuses - Start Making Progress with Your Music Career

Consistent Top 5 Best Seller in the Music Business category!

This book gives you a comprehensive list of bite-size marketing activities that can literally be done in five minutes or less.

No kidding. Anyone - including YOU - can do this!

Of course, you can spend more than five minutes on them if you want to. But if you're pressed for time, you now have at your fingertips a handy selection of simple marketing actions you can take.

Use this book as a solution to that age-old complaint, "I don't have time to promote my music." Or as the antidote to the faulty rationale, "I'll focus on marketing when I have more time."

Don't get sucked into the "no-time, bad-time" trap!

Will five-minute activities really make a difference? Are they even worth doing? For me, the answer is a resounding YES!

Engaging in these actions on a daily basis will create momentum. They will help develop new habits that will serve you well. In fact, I bet it won't take long at all before you start to see the benefits.

You never know when an email you send, a photo you post online, or some simple step you take will lead to a new fan, live show, or exposure opportunity.

But if you take no action and keep putting things off until some mystical time in the future ... the only thing you'll see is stagnation.

My promise to you ...

If you take consistent action, continue to move forward, and keep chipping away at it, you will see results! But you must do these things on a daily basis.

With this book in your collection of marketing tools, there is no excuse to go days or weeks (or months or years) without doing something to make progress with your music career.

Read through these lists of five-minute marketing actions. Highlight the ones that resonate with you. And whenever you have five minutes to spare, pick one and act on it!

You can get started by taking this one-minute action right now: Scroll up and click the Buy button.

Your music and your destiny deserve it!

-Bob

Here's a quick look at the contents:

Section 1: Five-Minute Marketing Steps in the Real World
- Fourteen Things You Can Do Locally in Your Home Town
- Eighteen Things to Do Before, During and After Your Live Music Performances
- Four Things You Can Do to Network and Strengthen Your People Connections
- Six Things You Can Do When Songwriting or Recording New Music
- Eight Things You Can Do to Get Publicity and Media Exposure
- Nine Things You Can Do to Generate More Music Sales
- Eight Things You Can Do to Find Inspiration and Get Educated
- Eight Things You Can Do to Supercharge Your Planning and Productivity

Section 2: Five-Minute Marketing Steps in the Digital and Online Realms
- Seven Things You Can Do with Your Music Website
- Four Things You Can Do If You Publish a Blog
- Eight Things You Can Do to Brainstorm Content Marketing Ideas
- Seventeen Things You Can Do with Twitter
- Seven Things You Can Do on Your Facebook Fan Page
- Eleven Things You Can Do on YouTube
- Nine Things You Can Do on iTunes, Amazon and CD Baby
- Thirteen More Social Media and Digital Music Action Steps You Can Take

Final Thoughts
Book excerpt from Guerrilla Music Marketing, Vol 1
Book ex

Other Formats: Paperback

This title and over 1 million more available with Kindle Unlimited.

Guerrilla Music Marketing, Vol 4: How to Make Money & Boost Sales (Guerrilla Music Marketing Series) Jun 3, 2013

by Bob Baker

( 10 )

$3.99

Make More Money With Your Music!

This ebook features Section 4 of the highly acclaimed Guerrilla Music Marketing Handbook. Here's a glimpse at what you get:

=> 32 Ways to Sell a Lot More of Your CDs, Downloads and Music Merchandise. One solid idea after another on how to boost your music and merchandise sales. From retail and radio to live shows and the top websites where you can sell your music worldwide.

=> The Easiest Way to Make Money in the Music Business. Stop buying into the "starving musician" stereotype. The most properous musicians use this technique to support themselves. Here's what you need to do to thrive in the music business.

=> 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase. It's one of the age-old music biz challenges: how to overcome a lack of money. Use these ideas to make, save and raise the extra cash you need.

=> How to Double Your Music Sales (in 90 Days or Less). Want to sell a lot more of your music? Here's what the smart indie artists are doing to profit from their hard work and creativity.

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music

"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
-Dan Oakenhead, musician, Boulder, Colorado

Grab this affordable ebook now and take your music profits to the next level. Scroll to the top of the page and click the Buy button now!

Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips and Tactics for Do-It-Yourself Artists Feb 1, 2006

by Bob Baker

( 16 )

$4.99

Other Formats: Paperback

The Passion Principles: 101 Ways to Express Your Creativity and Share It With the World Jun 29, 2017

by Bob Baker

( 22 )

$4.99

Welcome to a little book filled with powerful ideas for creative people like you!

If you're a musician, writer, visual artist, actor, designer, chef, performer, or any other type of creative entrepreneur, you'll find a feast of bite-sized principles throughout these pages.

By design, this book does not go in depth with career strategies or business tactics. Its purpose is to provide you with a comprehensive collection of the best nuggets of wisdom for artists of all kinds.

These are the philosophies and activities that the most successful creative people embrace. You'd do well to consider them and incorporate them into your own life.

Section 1, which includes principles 1-48, covers best practices related to the creative process and the internal issues that most artists confront on a regular basis.

Section 2, which includes principles 49-101, offers a wide range of ways to share, promote, and sell your creative output, as well as grow a fan base.

Pick up this resource whenever you need inspiration or a fresh idea.

Read it straight through or open it randomly to any page. You're bound to find something that will spark a new concept or inspire an action you can take.

You'll get the most out of this book if you read it like you're on a treasure hunt.

There are many rich rewards to be found within these pages. You just have to consume these passion principles with an open mind and an eagerness to put them to good use.

If you like ...
"Big Magic" by Elizabeth Gilbert
"The Artist's Way" by Julia Cameron
"Steal Like an Artist" or "Show Your Work" by Austin Kleon
"The War of Art" or "Turning Pro" by Steven Pressfield
... you'll LOVE "The Passion Principles"!

Much success on your creative journey!

Other Formats: Audible Audiobook , Paperback

This title and over 1 million more available with Kindle Unlimited.

Branding Yourself Online: 10 Steps to Creating a Potent Personal Brand Identity on the Internet Feb 10, 2014

by Bob Baker

( 13 )

$2.99

I Want to Help You Create a Potent Personal Brand Identity Online

When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.

They connect with people!

And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called YOU.

In 2001 I wrote a highly acclaimed book called "Poor Richard's Branding Yourself Online." The book has been out of print for years. But recently I took the best timeless principles from the book, updated them for the modern era, and released it as an ebook.

It's like a mini course on "How to Use the Internet to Become a Celebrity or Expert in Your Field."

Here's just some of what you'll find inside:

The hidden aspect that people rarely think of when it comes to personal branding

How to develop a fan-club mentality online

The importance of having a hook to hang your branding hat on

How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)

Branding lessons from Eric Clapton, Wayne Gretzky and Rush Limbaugh

How to become your own "king of left-handed bowlers"

Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brands

How to make yourself the #1 expert in your field

Why you need to create and use a BIS to cut through the clutter

Four ways to build trust and credibility online

How to describe who you are, what you do, and the unique way you do it in one simple sentence

The three types of names you can use online

The 7 components of your Brand-Building Game Plan

Also includes:

- A book excerpt from "Unleash the Artist Within"

- A book excerpt from "The DIY Career Manifesto"

Are You Ready to Create a Potent Brand Identity Online?

Then click the "Buy Now" button and get to it :)

Other Formats: Audible Audiobook

This title and over 1 million more available with Kindle Unlimited.

Unleash the Artist Within: Four Weeks to Transforming Your Creative Talents Into More Recognition, More Profit & More Fun Nov 15, 2010

by Bob Baker

( 17 )

$2.99

Learn How to Thrive and Prosper in Your Chosen Creative Field!

This four-week workshop delivers 28 daily lessons that will show you how to: Work and play smart with little or no money; Overcome the "starving artist" mentality once and for all; Build up a client base of paying customers; Use often-overlooked techniques to give your craft wider exposure.

Throughout this workshop, author Bob Baker will poke and prod you to be different, to expand your thinking, to focus your goals and actions -- in essence, to become a true Creative Powerhouse.

"When I picked up 'Unleash The Artist Within' my intention was to read it when I had the time. Ha! I started reading it right away and I simply could not stop. I finished the book in nearly one sitting. What a great book!" -Lee Silber, author of "Self-Promotion for the Creative Person"

"Bob Baker's advice on harnessing and expressing your creativity comes from someone who's pursued his dreams, made mistakes and shares wise lessons. If you have been putting off a creative project, buy this motivating book and you'll soon get cracking!" -Marcia Yudkin, author, "Six Steps to Free Publicity" and 10 other books

Other Formats: Paperback

Guerrilla Music Marketing BUNDLE: Volumes 1-5: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands (Guerrilla Music Marketing Series Book 6) Oct 29, 2016

by Bob Baker

( 5 )

$9.99

This Bundle contains the entire Guerrilla Music Marketing Handbook!

The highly acclaimed guide to music marketing for independent artists

As seen in the major motion picture The School of Rock ... and in VIBE, Music Connection, Electronic Musician and American Songwriter magazines ... and used in countless college and university music business classes around the world.

The rules have changed, and they keep on changing - for the better. Artists have more power to control their own careers than at any time in human history.

But change and personal empowerment can be confusing (especially when it comes to marketing and sales). That's why this classic guide to low-cost, do-it-yourself music promotion has proven to be such a big help to tens of thousands of artists!

With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck!

Here's a glimpse at what you'll get:

Section 1: Guerrilla Music Basic Training
- 3 Simple Steps to Effective Music Marketing
- The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster
- The First 5 Steps to Marketing (and Profiting From) Your Music
- The #1 Question You Must Answer When Promoting Your Music

Section 2: Guerrilla Music Marketing Online
- Five Principles of Internet Marketing Every Musician Should Know
- The Guerrilla Marketing Online Fan-Attraction Formula
- Everything You’ve Always Wanted to Know About What to Post and Share Online to Promote Your Music
- How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base

Section 3: Guerrilla Music Publicity
- 32 Ways to Get Exposure for Yourself, Your Band or Your New Music Release
- Killer Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials
- How to Exploit the Music Media and Get the Widespread Coverage You Deserve
- 5 Steps to Getting an Avalanche of Media Exposure

Section 4: Guerrilla Music Money & Sales
- 32 Ways to Sell a Lot More of Your CDs, Downloads and Music Merchandise
- The Easiest Way to Make Money in the Music Business
- 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase
- How to Double Your Music Sales (in 90 Days or Less)

Section 5: Guerrilla Music Promotion Tactics
- 12 Low-Cost, High-Impact Music Promotion Ideas That Work
- How to Use the Telephone More Effectively to Get Paid Gigs, Radio Airplay and Media Coverage
- 19 Things You Should Be Doing Right Now to Promote Your Music Better
- Often-Overlooked Promotion Strategies You Should Be Using to Market Your Music

Final Guerrilla Music Marketing Thoughts

Bonus Section
- Four Things You Can Do to Generate More Music Sales (in Five Minutes or Less)
- The Law of Context (What Sheryl Crow Taught Me)

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than

This title and over 1 million more available with Kindle Unlimited.

Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media (Guerrilla Music Marketing Series) May 24, 2013

by Bob Baker

( 27 )

$3.99

Never Be Confused About Online Music Marketing Again! Updated for 2018

This ebook features Section 2 of the highly acclaimed Guerrilla Music Marketing Handbook.

Here's a glimpse at what you get:

=> Five Principles of Internet Marketing Every Musician Should Know. The Internet provides an amazing set of tools for independent artists. It can also be a great source of overwhelm and frustration. Here's what you need to know about online music promotion to stay happy, sane and effective.

=> The Guerrilla Marketing Online Fan-Attraction Formula. For the first time in book form, I share the details of my Octopus Marketing Formula, including the five critical factors that make this system work and the 14 websites you should consider using to reach fans.

=> Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The most common thing musicians say is "I don't know what to post online. I don't have anything to say." Read this chapter and you'll never worry about that again.

=> How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base. Want living proof that indie artists can create a major buzz online? Nick and Amy from Karmin and Jack and Nataly from Pomplamoose share the inside scoop in these exclusive interviews.

=> BONUS CHAPTER - Music Marketing with YouTube: Four Ways to Beef Up Your Channel

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music

"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
-Dan Oakenhead, musician, Boulder, Colorado

Grab this affordable ebook now and take your online presence to the next level. Scroll to the top of the page and click the Buy button now!

Other Formats: Audible Audiobook

Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet Jul 18, 2011

by Bob Baker

( 40 )

$9.99

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

Other Formats: Paperback

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Author Updates

Titles By Bob Baker

Welcome to a little book that could change your life!

Learn musical improv from Laura Hall of "Whose Line Is It Anyway?"

Put the Power of Affirmations to Work for YOU!

Stop Making Excuses - Start Making Progress with Your Music Career

My promise to you ...

Make More Money With Your Music!

This ebook features Section 4 of the highly acclaimed Guerrilla Music Marketing Handbook. Here's a glimpse at what you get:

Welcome to a little book filled with powerful ideas for creative people like you!

I Want to Help You Create a Potent Personal Brand Identity Online

Here's just some of what you'll find inside:

Are You Ready to Create a Potent Brand Identity Online?

Learn How to Thrive and Prosper in Your Chosen Creative Field!

This Bundle contains the entire Guerrilla Music Marketing Handbook!

Never Be Confused About Online Music Marketing Again! Updated for 2018

More Information