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How to make a million bucks
on July 29, 2007
Written in 1970, it's a foundational book in the subject of body language. It's also a great case study on how to make a million dollars from an instructional book without having to do any research.
Fast has a pattern with every chapter. He starts with amusing anecdote, then quotes a book of research that someone else has done, and then dedicates that chapter to the book of research.
It answers questions like, "Why don't we talk to each other in elevators?" And many more.
One of the things I wanted to figure out by reading this book is if it was better than one of my favorite books, "Emotions Revealed" by Daniel Goleman, about facial movements being indicators of emotions. I was disappointed, kind of, that I couldn't answer this question, because one of the chapters is based on the early research of Golemen and how he had just started to test his theories with Australian aborigines.
I really liked chapter 9, the chapter on eye contact. I think everyone should at least read that chapter. Here's an excerpt:
"In the subway or bus where long rides in very close circumstances are a necessity, we may be hard put to find some way of not staring. We sneak glances, but look away before our eyes can lock. Or we look with an unfocused mouth, the body--for any place but the eyes is an acceptable looking spot for the unfocused glance."
"If our eyes do meet we can sometimes mitigate the message with a brief smile. The smile must not be too long or too obvious. It must say, "I am sorry we have looked, but we both know it was an accident."