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Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series) Paperback – February 23, 2016
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A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two draws on insights from billionaires such as Larry Page, Elon Musk, Richard Branson, and Jeff Bezos and reveals their entrepreneurial secrets. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into tens of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.
- Print length336 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateFebruary 23, 2016
- Dimensions5.5 x 1 x 8.38 inches
- ISBN-101476709580
- ISBN-13978-1476709581
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Editorial Reviews
Review
—President Bill Clinton
"BOLD is an essential navigation tool for any proactive CEO who wants to remain relevant. In the next decade it is reasonable to assume that some of the corporations at the top of the Fortune 500 will be displaced by the 'exponential entrepreneur'. History tells us that if we don't proactively change and adapt, change will be imposed on us. BOLD, spells out the implications and opportunities driven by exponential changes transforming our world."
—Jim Moffatt, CEO of U.S. Deloitte Consulting, LLP
“Abundance showed us where our world can be in 20 years. BOLD is a roadmap for entrepreneurs to help us get there.”
—Eric Schmidt, Executive Chairman, Google
“If you read one business book in the twenty-first century, this should be the one. When Peter and I cofounded Singularity University, we based it on the ideas of exponential change and ‘learn by doing.’ This book clearly explains how to apply these concepts to change the world and overcome the age old afflictions of human civilization.”
—Ray Kurzweil, inventor, author, director of engineering at Google, Chancellor of Singularity University
“In BOLD, Diamandis and Kotler have written another dazzler. A riveting look inside the world of exponential entrepreneurship—action-packed and action-oriented. I’ve purchased a copy for my entire team at Cisco."
—Padmasree Warrior, CTO & Chief Strategy Office, CISCO
“I loved Peter Diamandis’ and Steven Kotler’s book Abundance, their writing and their Vision. BOLD is an amazing sequel, a book that every entrepreneur should read. It is inspiring, filled with incredible insights and offers a practical how-to game plan for going big and impacting the world.”
—Michael Dell, CEO, Dell Computers
"Expressed with sunny optimism and promise, Diamandis and Kotler share their extensive experience and knowledge, hoping to boost innovative potential within the technology startup arena and inspire readers to "get off the couch and change the world." An empowering and multifaceted "playbook" for the creative entrepreneur."
—Kirkus
"This is a manual for today’s big thinkers to become tomorrow’s bold leaders, using crowd-powered tools accessible to everyone."
—Booklist
"This invigorating discussion drives home the point that with better tools than we've ever had before, what we need most of all are great leaders."
—Publishers Weekly
“It makes bold predictions and teaches entrepreneurs how to thrive in the same way as our mammalian ancestors: by being nimble and resilient.”
—HuffingtonPost.com
“The infectious optimism of Bold is inspirational.”
—New York Times "DealBook" Blog
"A guide to exponential digital chutzpah from a master of the art of ‘going big.’”
—Financial Times
About the Author
Steven Kotler is a New York Times bestselling author, award-winning journalist, and the founder and executive director of the Flow Research Collective. His books include Stealing Fire, Bold, The Rise of Superman, Abundance, A Small Furry Prayer, Tomorrowland, West of Jesus, and Last Tango in Cyberspace. His work has been nominated for two Pulitzer Prizes, has been translated into more than forty languages, and has appeared in over a hundred publications, including The New York Times Magazine, The Atlantic, Wired, Forbes, and Time.
Product details
- Publisher : Simon & Schuster; Reprint edition (February 23, 2016)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 1476709580
- ISBN-13 : 978-1476709581
- Item Weight : 10.4 ounces
- Dimensions : 5.5 x 1 x 8.38 inches
- Best Sellers Rank: #274,804 in Books (See Top 100 in Books)
- #234 in Social Aspects of Technology
- #313 in Starting a Business (Books)
- #1,746 in Entrepreneurship (Books)
- Customer Reviews:
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About the authors

Steven Kotler is a New York Times-bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books total), including The Art of Impossible, The Future Is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold and Abundance. His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, TIME and the Harvard Business Review. Steven is also the cohost of Flow Research Collective Radio, a top ten iTunes science podcast. Along with his wife, author Joy Nicholson, he is the cofounder of the Rancho de Chihuahua, a hospice and special needs dog sanctuary.

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Well, it was only when I listened to Diamandis and Kotler tie together new, big emerging technologies and their rationale that I understood why mining asteroids was a big deal. The mining of the asteroids is only part one of a much bigger plan to defeat the earth's gravity well. Basically, first you mine the asteroids. Then you harvest resources that can be turned, via orbital 3-D printing, into more ships to mine more asteroids. Once you hit this stage, you have incredible exponential growth limited only by the number of asteroids that find their way into the range of our ships. You have von Neumann machines in space. Once I heard that--and if I can pat myself on the back, did a little of the math in my head, because P&S brush past this concept a little quickly--I was basically all in. This is an incredible concept. (If this doesn't excite you a little or you go what a bunch of garbage, you can safely skip this book.)
But, what the heck does mining asteroids in space in order to create a self-perpetuating robotic spaceship fleet have to do with our more mundane lives? Well, the other point of dreaming big, or going for a 10x performance, is that, as Astro Teller, director of Google's X laboratories, you will not hit your goal. Some external factors will intervene. But if you shoot for 10x and you end up getting 2x, that's great! Whereas if you aim for 2x and end up getting 1.1x, that's kind of a bummer. (Side note on Astro: he gets misidentified in the book as the grandson of the father of the atomic bomb, which would probably come as a surprise to Robert Oppenheimer, but hey, could explain a certain degree of the well-documented enmity between Oppenheimer and Edward Teller, Astro's grandfather of record, and father of the hydrogen bomb. If this kind of thing offends you, or the simple fact that the guy took the nickname Astro and ran with it, you also probably need to avoid this book until you re-calibrate. I'm a fan of Oppenheimer but I got over it in the time it took to raise and lower my eyebrow.)
So, set your goals big, tear down your preconceptions, work hard at them, and if not amazing things, certainly better things will follow than if you dream small. Hard to argue with that.
Sure, I think the criticism that a lot of this is easier said than done is absolute valid. Most of us can't crack the Rolodex and murmur "hmmm, should I reach out to Clinton, Page, Branson, or Bezos?" Fair enough. And, the publishing world is strewn with guys who seem to be selling the sale, selling the dream, and it really is all b.s. But, there's a certain something in these guys' vision that makes you say to yourself "ok, inner cynic, your points are absolutely well noted, but why not give it a shot?"
That brings me to a new concept that P&S explain and how I'll close this rambling review: stone soup. Again, this is a mega-cliche of the highest order. Ok, we all know the concept that the guy comes to town without a pot to micturate in and slowly convinces all the otherwise skeptical people to buy in. But, P&S explain so well how Peter took the stone soup concept and made the International Space University work, that you are really able to see how it works in real life. Basically, you come up with the idea, an idea that is so intoxicating that co-collaborators can't help but be interested because they don't want to be on the outside looking in. Here's another secret: if your idea is good enough, you can get pretty high level people interested. They will be interested because that's how they made it in the first place by recognizing and exploiting great opportunities. Another bonus of truly high level folks is that they don't have an immediate need for cash and their reputation is valuable to them, so you're not as likely to get screwed over by them. On the negative side, gaining and capturing their attention is difficult.
This emphasis on IDEAS as the most important thing is why I can't help but enjoy this book. It's like a how to grow X book, and the X is your idea. So, Bold differs from all the other "you can do it" books because it does not encourage you to put your capital at risk, nor does it make dubious promises about how if you simply do [real estate, investing, computer science] everything will be gravy. Instead, all that Bold asks is that you put your idea into play and gives you some resources to do it.
Highly recommended.
The book opens with a lesson, and this sentence I highlighted: "Thus, on April 9, 2012, just three months after Kodak filed for bankruptcy, Instagram and its 13 employees were bought by Facebook for $1 billion."
How does that happen. Kodak was obviously positioned to lead on digital photography; they even had developed some of the early technology. But they lacked vision, they had hubris, they worried about losing all that film and chemical business. They did not see the forest for the trees. We see that now. But most do not see it still happening today. Jeff Bezos had the vision for Amazon. It wasn't about books long-term; it was about everything. Today, look at Amazon and look at the long-dethroned Sears catalog. The difference is taught and/or reinforced in this book. Co-Author Diamandis is currently executive chairman of Planetary Resources, a company planning to mine asteroids for precious metals. Sound crazy to you? As Diamandis said in an interview, "Listen, the day before something is truly a breakthrough, it's a crazy idea." No doubt the folks in the executive suite of companies like Barnes and Noble thought selling books on the internet was a crazy, outlandish idea.
Why didn't Hilton or Marriott think of AirBnB? Besides vision, "Bold" goes into the 6Ds -- from democratize to deceptive, each a step in the evolution of an industry that the established businesses -- that is, their leaders -- miss. A particular telling graphic in the book shows how $900,000 worth of equipment/application can now be accessed in your smart phone, much of it for free. This is the 3rd D, Demonetization.
Of course, a big part of formula is that "linear companies" (like Kodak) "with lots of employees and lots of physical processes and facilities" is being impacted by "exponential companies" (like Instagram) with their "use of networks or automation and/or its leveraging of the crowd. The rest of the book focuses on how to build the later, with some tools/exponential technologies, and examples of people using them. For example, Quirky and Kickstarter. If you can't figure out how to build a business after learning about all of these resources, you may just not have the vision yourself.
The book can be dry in parts. Like many tech-focused people, the authors like to use dry technical jargon (the 6 Ds come to mind); or when they say creativity is "recombinatory." I prefer how James Altucher says it: "idea sex" -- combining two or more things to create a new thing/business. Because of the dry language it took me longer than usual to finish it. But I'm glad I did.
Top reviews from other countries
The ever increasing speed of new technologies (in exponential ways) give powerful tools to make your ideas come true, feats which were limited to the rich and powerful (e.g. royalty in the past, then governments or multinational companies) can now be done by individuals or small groups, as described in the first part. The middle section explains how to develop a mindset to set the scene for our world changer, do not to get stopped by failures or limits („think bold“), the final part is describing how to use the power of the „online crowd“ by presenting how to successfully build your own community which supports your ideas.
In general, the enthusiasm is field and the idea of helping people finding their MTP resp. purpose in changing the world is really jumping on you while experiencing this wonderful book. To summarize resp. simplify look for an important challenge which has significant impact to the world, hold on to your ideas, find like minded people to support and go on making the world a better one. The book has a significant notes section, the authors are hosting several websites on the topic, however, some urls have changed (see „abundance.digital“ instead of „abundancehub.com“), the ways to connect to the authors are multiple ones. Great read, which took me basically one weekend to finish, can recommend this book for all you are still looking "that special something to prove" or for those who are interested in world changing or improvement.
Reviewed in Germany on September 11, 2021
The ever increasing speed of new technologies (in exponential ways) give powerful tools to make your ideas come true, feats which were limited to the rich and powerful (e.g. royalty in the past, then governments or multinational companies) can now be done by individuals or small groups, as described in the first part. The middle section explains how to develop a mindset to set the scene for our world changer, do not to get stopped by failures or limits („think bold“), the final part is describing how to use the power of the „online crowd“ by presenting how to successfully build your own community which supports your ideas.
In general, the enthusiasm is field and the idea of helping people finding their MTP resp. purpose in changing the world is really jumping on you while experiencing this wonderful book. To summarize resp. simplify look for an important challenge which has significant impact to the world, hold on to your ideas, find like minded people to support and go on making the world a better one. The book has a significant notes section, the authors are hosting several websites on the topic, however, some urls have changed (see „abundance.digital“ instead of „abundancehub.com“), the ways to connect to the authors are multiple ones. Great read, which took me basically one weekend to finish, can recommend this book for all you are still looking "that special something to prove" or for those who are interested in world changing or improvement.















