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The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness Hardcover – August 20, 2013
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— Marie Forleo, host of MarieTV
- From Anna Jedrziewski of Retailing Insight Magazine:
“Creator of Permission to Succeed® Noah St. John is the go-to guy for ‘Abundant Lifestyle’ strategies for many big corporations. In his newest edition of The Book of Afformations, he further elaborates on his ideas about why traditional affirmations and positive thinking don’t produce the results people expect.
“Readers will learn about the ‘Belief Gap’, the difference between empowering and disempowering questions, how to turn on the built-in automatic search function in their brains, how to combine empowering questions with their desires and appropriate action in order to achieve their goals, and how to stay motivated while working toward those goals. Part III, the bulk of the book, provides specific Afformations for ten major life categories (health, money, love, etc.).
“Written in the same upbeat, sometimes humorous, style that has made St. John such a popular keynote speaker, the book is highly motivating. Let your customers know that this is something new — neuroscience moves self-help up to a new level. The best news is that readers can start putting St. John’s ideas into practice after reading the first chapter.”
From the Author
Noah St. John here, author of The Book of Afformations and inventor of Afformations®. I'm glad you made it to this page, because you're about to learn the secrets of having abundance that most people will never know...
I wrote The Book of Afformations because of my "accidental" discovery of Afformations on April 24, 1997 in The Shower That Changed Everything... You'll read about that in Chapter One...
This new Hay House edition is the 4th Edition of The Book of Afformations which has been in print continuously since 2001. I'm humbled and honored to be a Hay House author, because of the unique connection Hay House authors get to enjoy with their amazing readers around the world.
I hope you enjoy the book as much as I enjoyed writing it...
And I encourage you to share the book and the teaching of Afformations with your family members, friends, and colleagues at work, because it really can change their lives for the better.
In fact, I feel this is my most personal book yet, because so many of the wonderful things that have happened in my life, have happened because of Afformations...
You deserve the difference Afformations can make in your life, too.
Welcome to The Afformations Revolution!
Author interviews, book reviews, editors picks, and more. Read it now
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But - this is supposed to be a review of the book, not the method, and that is where I get hung up.
First -the good. The information is presented simply in an easily understandable, almost conversational format. I like that he gives chapters on pre-written Afformations to utilize. Even the personal testimonies and stories (which I don't typically enjoy) seemed to fit well.
The part I had SO much trouble getting past was the HUGE marketing slant this book took on. Why don't people understand that "less really is more" - and when a book comes off as a sales pitch it actually diminishes the message and can make people less likely to purchase the "other" stuff. I am seriously a marketer's dream and would have had no problem finding and purchasing additional audios or programs - had they been mentioned once or provided at the end in a list - in a meaningful way.
Some things that really turned me off? Almost every book I've read on manifesting mentions keeping things to yourself at first to avoid the negative opinions of others (i.e . the whole "are you crazy, that never works" talk). Noah actually puts in as one of the steps to using his process that you MUST share HIS method with others. It is said multiple times. Why is it necessary that to use these tools, I must market them FOR HIM as well? He asks people to not just talk about his book and method, but to "use social media" too. REALLY?
Next - one of the "steps" in using the Afformations is to read them, say them, write them, and listen to them. Which is the BEST you ask? Of course it is LISTENING to them. Why is it listening to them? Bc of course Noah has a website to direct you to where you can purchase audios for $27 a piece. I am not at all saying audios are not wonderful and useful tools. But it feels shady telling someone that they are the BEST way at the same time that you include a link to download yours. Simply saying "if your preference is to listen, you are welcome to check out my pre-recorded audios" would have felt so much more authentic!
When I got to the end of the book - I was so excited to see a CHAPTER called "How to Live a More Abundant Lifestyle in 28 Days or Less.". But he never tells you HOW! This entire chapter was to sell his audio program. I'm sorry - that should be in an appendix and labeled as such. If you are including a chapter in your book, it should actually TELL YOU. I should NOT be sales pitch.
I was so excited to read this book and I really think the method could have value. But it felt shady so often that I kept doubting what he was saying bc of that delivery. It reminded me a of the cliché used car salesman approach. It cheapens the message to do this. There is a huge practice by authors today, especially Hay House, to utilize these MASSIVE marketing campaigns and give out a gazillion "free" gifts and they all provide testimonials on each other's work. It has become so watered down that it is ALL MEANINGLESS!
I wanted to return this book on principle after reading it - but I don't think it is good karma to return a book after I have read it cover to cover. And the pre-written afformations will be very useful. The 3 stars are really for his logic - not for the sales pitch!
For to long now the traditional and conventional methods of teaching in the self help and personal development world have been left unchallenged. Many people have been reading or listening to self help material for years with little or no real results. As Noah says "You can never solve a why to problem with a how to solution." In other words almost everything you have read up until now only gives you the how to. The end result is usually overwhelm and confusion.
In his book, Noah gives you a simple method to overcome the resistance within your subconscious mind to affirmations. By using afformations the resistance is diminished because you are in effect asking a question, not making a statement.
The choice is: you can continue with affirmations and spend the rest of your life waiting for them to be accepted. Or, you can use afformations and supercharge your results in record time.
As I said in the title... Do it or you'll screw it!
Paul W. Sutherland
Author of Breaking The Law of Attraction: It Is Time To Awaken To Creation
The only caveat here is that people have to just be sure they understand there is effort on their part to make the changes happen in their lives they want to see- if you're a person of action anyway, Noah's book is a piece of cake. If you prefer to stay stuck in blaming others or the world around you, then this book won't make you as happy- it's not magical thinking, it requires effort on your part to live a great life. The nice thing Noah has done is he's identified the clear and simple steps that any successful person knows are necessary to tread in order to get what you want. For folks who've had some confusing advice in the past, throw out the other books and just follow Noah's guide- it should take you there in a jiffy!
Here's to a great life, that we're all lucky enough to be living, and people like Noah who genuinely work to help make the world a better place all around us to live in!
Then Noah came up again in my online networking. I was absolutely enjoying his video series building up to the book release and ordered the book when they ended, convinced it would be a valuable buy.
About 50% of the content is what was promised - valuable technique that will work better that affirmations when you use it daily. That was definitely worth it.
But even being in sales, I have never seen a book written with so many u-turns asking me to buy something else - and so many testimonials that then took another u-turn to ask me to buy something else again.
The most value comes from the complete revelation of the process. The least value comes from leaving me wondering if I am going to miss out on anything by not buying a related program. Time will tell.