The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness Hardcover – August 20, 2013
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— Marie Forleo, host of MarieTV
- From Anna Jedrziewski of Retailing Insight Magazine:
“Creator of Permission to Succeed® Noah St. John is the go-to guy for ‘Abundant Lifestyle’ strategies for many big corporations. In his newest edition of The Book of Afformations, he further elaborates on his ideas about why traditional affirmations and positive thinking don’t produce the results people expect.
“Readers will learn about the ‘Belief Gap’, the difference between empowering and disempowering questions, how to turn on the built-in automatic search function in their brains, how to combine empowering questions with their desires and appropriate action in order to achieve their goals, and how to stay motivated while working toward those goals. Part III, the bulk of the book, provides specific Afformations for ten major life categories (health, money, love, etc.).
“Written in the same upbeat, sometimes humorous, style that has made St. John such a popular keynote speaker, the book is highly motivating. Let your customers know that this is something new — neuroscience moves self-help up to a new level. The best news is that readers can start putting St. John’s ideas into practice after reading the first chapter.”
From the Author
I wrote The Book of Afformations because of my "accidental" discovery of Afformations on April 24, 1997 in The Shower That Changed Everything... You'll read about that in Chapter One...
This new Hay House edition is the 4th Edition of The Book of Afformations which has been in print continuously since 2001. I'm humbled and honored to be a Hay House author, because of the unique connection Hay House authors get to enjoy with their amazing readers around the world.
I hope you enjoy the book as much as I enjoyed writing it...
And I encourage you to share the book and the teaching of Afformations with your family members, friends, and colleagues at work, because it really can change their lives for the better.
In fact, I feel this is my most personal book yet, because so many of the wonderful things that have happened in my life, have happened because of Afformations...
You deserve the difference Afformations can make in your life, too.
Welcome to The Afformations Revolution!
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I am writing to let you know what an amazing effect your afformations have had on me since I discovered them a few weeks ago.
Some brief backstory on me: I have suffered from depression on and off over the past several years, and I have been on and off antidepressants during that time.
For a few years in the middle of that, though, I used affirmations to great effect and was as happy as I had ever felt in my life. However, the affirmations took a herculean amount of effort to be effective: almost constant repetition for weeks at a time before I could significantly alter my deepest beliefs and self-image. As you point out, though, affirmations do work sometimes for some people, and they brought me a level of consistent happiness that I had never experienced before.
About two years ago, though, that happiness faded; and I have since tried in vain to recapture it. Try as I might - even with antidepressants - I was unable to alter my bleak view of the world around me, and, even worse, of myself. I tried to use affirmations, but they bounced off of my subconscious like rubber bullets off of a tank. I could not change my morose view of myself and of life. I smiled here and there when great things happened to me, but the smile never stuck around for long.
A few weeks ago, I was browsing the self-improvement section at the bookstore, searching for anything that might help make me happier and more successful than I have felt over the past few years. I saw your book Afformations and read a few pages. Excited, I bought the book right away and finished it in two days. Along the way, I highlighted dozens of passages, and then I went back and reread those passages.
Everything you said made sense, so I tested it out. I wrote out afformations pertaining to every area of my life that I wanted to improve, and then I read them and did my best to absorb them as truthful.
I barely even had to try. The unique phrasing of the afformations allowed the ideas to go straight to my subconscious and immediately stick. For the first time ever, I believed positive statements about myself and my future without having to sledgehammer them into my brain and hope for the best.
The most astounding change resulted from my afformations regarding happiness. I repeated them, and suddenly I actually felt happy: not on the surface, but from the inside outward, in a way that I had not experienced in years. Just one recitation of my afformations for happiness brings on an almost scarily strong burst of good feelings, as though my subconscious is immediately confirming: "Yes - I agree - you are happy".
Even better, with some repetition, it has stuck, and I have spent the last several days feeling mentally light and happy almost without interruption. I have been walking around my city feeling happy and excited and marveling at the beauty of the world around me. I have found myself smiling without even trying to - smiling so widely it has almost hurt! - and the smiles stick around long after any initial stimulus has faded.
Noah, I had been truly afraid that I would never experience this feeling again, and even if the effect goes away (though I don't believe it will), I am just so incredibly grateful for having experienced it again after so long. It has been like seeing the sun shine after spending years underground.
Noah, thank you for sharing your amazing findings with the world. In just a few weeks, they have made me feel like a new person. I wish you and your family all the best in any future endeavors."
But - this is supposed to be a review of the book, not the method, and that is where I get hung up.
First -the good. The information is presented simply in an easily understandable, almost conversational format. I like that he gives chapters on pre-written Afformations to utilize. Even the personal testimonies and stories (which I don't typically enjoy) seemed to fit well.
The part I had SO much trouble getting past was the HUGE marketing slant this book took on. Why don't people understand that "less really is more" - and when a book comes off as a sales pitch it actually diminishes the message and can make people less likely to purchase the "other" stuff. I am seriously a marketer's dream and would have had no problem finding and purchasing additional audios or programs - had they been mentioned once or provided at the end in a list - in a meaningful way.
Some things that really turned me off? Almost every book I've read on manifesting mentions keeping things to yourself at first to avoid the negative opinions of others (i.e . the whole "are you crazy, that never works" talk). Noah actually puts in as one of the steps to using his process that you MUST share HIS method with others. It is said multiple times. Why is it necessary that to use these tools, I must market them FOR HIM as well? He asks people to not just talk about his book and method, but to "use social media" too. REALLY?
Next - one of the "steps" in using the Afformations is to read them, say them, write them, and listen to them. Which is the BEST you ask? Of course it is LISTENING to them. Why is it listening to them? Bc of course Noah has a website to direct you to where you can purchase audios for $27 a piece. I am not at all saying audios are not wonderful and useful tools. But it feels shady telling someone that they are the BEST way at the same time that you include a link to download yours. Simply saying "if your preference is to listen, you are welcome to check out my pre-recorded audios" would have felt so much more authentic!
When I got to the end of the book - I was so excited to see a CHAPTER called "How to Live a More Abundant Lifestyle in 28 Days or Less.". But he never tells you HOW! This entire chapter was to sell his audio program. I'm sorry - that should be in an appendix and labeled as such. If you are including a chapter in your book, it should actually TELL YOU. I should NOT be sales pitch.
I was so excited to read this book and I really think the method could have value. But it felt shady so often that I kept doubting what he was saying bc of that delivery. It reminded me a of the cliché used car salesman approach. It cheapens the message to do this. There is a huge practice by authors today, especially Hay House, to utilize these MASSIVE marketing campaigns and give out a gazillion "free" gifts and they all provide testimonials on each other's work. It has become so watered down that it is ALL MEANINGLESS!
I wanted to return this book on principle after reading it - but I don't think it is good karma to return a book after I have read it cover to cover. And the pre-written afformations will be very useful. The 3 stars are really for his logic - not for the sales pitch!
Top international reviews
You simply ask a positive question - 'Why am I so Healthy and Happy?' and the brain searches for the answer and helps you to achieve just that! I had heard of it before through Kinesiology but have jus thought this book - it is vey interesting and so simple to do. Highly recommended. So many people I know use affirmations and they are not always helpful. This is definitely worth trying.
There is a section of the book that gives examples for you to have a go with and by the end of the book you'll easily be creating your own powerful Afformations.
Great examples of how other people have used afformations too which I always love.
Brilliant, brilliant book. I hope everyone buys a copy.