- Paperback: 251 pages
- Publisher: Best Seller Books (January 1, 1994)
- Language: English
- ISBN-10: 188147402X
- ISBN-13: 978-1881474029
- Product Dimensions: 5.5 x 0.8 x 8.5 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #4,813,666 in Books (See Top 100 in Books)
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Book Blitz: Getting Your Book in the News : 60 Steps to a Best Seller
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Book Blitz: Getting Your Book In The News To Make It A Best Seller is a compendium of the tips, tricks, and techniques utilized by professional book publicists and marketing directors to publicize, promote, and sell books in today's highly competitive marketplace. Book Blitz offers an easy-to-follow, reader-friendly, step-by-step, low-cost sixty-step guide to effective book promotion. Book Blitz (with a terrific foreword by small publishing guru Dan Poynter) is must reading for any self-published author, small press publisher, aspiring publicist or newly appointed marketing director. In addition to fourteen chapters jam-packed with practical "how- -to" advice, Book Blitz also features 44 "Gray Pages" of significant promotional resources, a PR & Book Publicity Questionnaire, and a glossary of publishing/publicity terms. Indeed, the only thing missing is the inclusion of the Midwest Book Review in the section devoted to listing reviewing resources. Nonetheless, Book Blitz is a "must" for new publishers. -- Midwest Book Review
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The contents of this book are arranged chronologically, starting with the first steps an author should takes to promote her book before the book is published. Sixty steps presented in fourteen chapters outline an understandable step-by-step plan of not ony what to do but when to do it. Case studies illustrate how successful these suggestions can be.
Gaughen and Weckbaugh first tell their readers why publicity is what creates best-selling books, then go on to explain the most effective kinds of flyers, who to send them to, how to put together a press kit, how to get reviews, interviews, speaking engagements and booksignings, how to target non-traditional markets, and how to have an autographing party.
BOOK BLITZ isn't necessarily full of secrets you won't find elsewhere, but it presents practical, hands-on ways to promote your book in a fast, easy-reading style that covers just about everything without getting too esoteric. A must-have for anyone who wants their books to sell.
Kimberly Borrowdale Under the Covers Book Reviews
Turning your book into a success isn't a get rich quick scheme. It takes a lot of work and a major time investment. If you're up for the challenge, but don't know what the steps are to get it done, Book Blitz is the perfect book for you. The text details the 60 steps to get your book the publicity required for success. These actions are listed in order, many with case studies of published author's experiences that include examples and ideas of how you can develop winning campaigns.
Additionally, resources with contact information of where to go for more help and information are included throughout the book and in a series of gray paged appendices.
The one downside to Book Blitz is its age. Published in 1994, it doesn't approach the many possibilities now available through the Internet. But, don't let this deter you from adding Book Blitz to your own writer's bookshelf. Good solid marketing advice is timeless and Book Blitz presents this advice in a clear and easy to understand way.