Digital List Price: $24.95
Kindle Price: $13.00

Save $11.95 (48%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Book of Business Awesome / The Book of Business UnAwesome by [Stratten, Scott, Kramer, Alison]
Kindle App Ad

The Book of Business Awesome / The Book of Business UnAwesome Kindle Edition

4.2 out of 5 stars 51 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$13.00

Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From the Inside Flap

Awesome To-do ListHire awesome people at every level of your businessListen to your customersCreate amazing content that goes viralReach the Third CircleOwn up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains "awesome."

UnAwesome To-do ListSet massive budget for that unawesome billboard ad (don't forget QR code!)Ignore your customers when they reach out to youAlso, layoff customer service departmentDon't forget to add pop-ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully." The Book of Business UnAwesome" recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.

From the Back Cover

Awesome To-do List

  • Hire awesome people at every level of your business
  • Listen to your customers
  • Create amazing content that goes viral
  • Reach the Third Circle
  • Own up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains awesome.

UnAwesome To-do List

  • Set massive budget for that unawesome billboard ad (don't forget QR code!)
  • Ignore your customers when they reach out to you
  • Also, layoff customer service department
  • Don't forget to add pop-ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.


Product details

  • File Size: 4548 KB
  • Print Length: 272 pages
  • Publisher: Wiley; 1 edition (July 17, 2012)
  • Publication Date: July 17, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B007ZDNDS6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #933,711 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Business & Economics Books
4.5 out of 5 stars
4.5 out of 5 stars
Marketing & Sales Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing Books
5.0 out of 5 stars
5.0 out of 5 stars

Top customer reviews

on August 18, 2012
Format: Hardcover|Verified Purchase
0Comment| 11 people found this helpful. Was this review helpful to you?YesNoReport abuse
on January 7, 2013
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

The Book of Business Awesome / The Book of Business UnAwesome
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Book of Business Awesome / The Book of Business UnAwesome

What other items do customers buy after viewing this item?