"Practical, incisive, packed with great ideas and incredible value for money. I'm no stranger to Dr. Webb's work, so I have to confess that I'm a fan. Here's a very talented individual who makes every word count but, more importantly, he has a rare knack for making everything easy to understand.
"I've been using his books to increase my sales and this latest volume on how to write book descriptions has arrived at the perfect moment for me. I was wondering how to take my turnover up another couple of notches and here's the answer.
"The fact is that self-publishing is made up of a number of key components and you need to master all of them if your writing is going to reach a wider audience. Dr. Webb will show you how to do that. He does so with flair, enthusiasm, and an obvious desire to spread the news to every aspiring author. He is the most thorough resource on successful writing that I've ever found, and I recommend him wholeheartedly to everyone." - Beran Parry, bestselling author in nutrition, fitness, and dieting.
From the Author
Over the past three years, I've written hundreds of book descriptions, including more than 100 last year.
I've also had the privilege of interacting with authors who were tweaking various parts of their marketing to boost their sales. Let's face it, even a small increase over a year's time can mean a significant rise in your bank balance.
Here is my perspective on how to invest your time and money for max sales:
- Get a good, professionally designed cover. I didn't do that for my last two books or this one because I want to keep the price low and would be unlikely to get a real return on investment. If you are using the book to increase your income, this is the most important option.
- Choose a compelling title. Make it something that stirs enough curiosity to get people to look at your book page more seriously.
- Collect reviewers. Throughout your writing process, start contacting potential reviewers and building a list of prospective reviewers. Contact them for a free advance copy at least three weeks from the book release.
- Write a killer book description. Make sure that it contains the keywords you want to use to draw more people to your book. Use good formatting. Use power words and action sentences. Show how the book will benefit readers, not just a list of its contents.
- Make sure your "Look Inside" feature contains what you want it to have. It is only about 10% of your content, but it can have a lead magnet to get them on your mailing list. It should give a good overview of the book and the full table of contents. Make sure your chapter titles give clues but not complete action steps.
This book is not a comprehensive guide for writing descriptions for all kinds of books. That would be almost impossible. However, it will help with book blurbs and back cover content as well as giving reliable instructions for writing nonfiction book descriptions, along with some tips for novelists. If you have additional questions or would like other content included, please contact me at firstname.lastname@example.org. I will do my best to provide the kinds of answers that you need and also add it to be the book for the benefit of others.