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Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book. Kindle Edition
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Top Customer Reviews
Unlike another reviewer, I found his suggestions to be very mindful of expense, and also of an author's precious time. This book is written in an easily readable conversational tone and contains dozens of clickable links to even more promotional information and advice. It is a tool that should be in every author's library.
Well worth whatever price it is offered at!
I was, however, able to take some of his advice. I won't go into everything I did, but I did not pay for reviews - I already had more than the minimum he stated - but I did get a new, snazzier cover and some other things. I let the new cover run for a week. In that week, my sales dropped by half. Literally. I put the old cover back on - the one that does not pass his qualifiers - and my sales returned to the previous levels. I tracked my sales by day and the day the new cover went on until the day the old cover was restored, sales dropped 63% the day the new cover went on and the day the old cover was restored, it jumped 236%.
OK, with that being the case, why not give it 1 star? It failed, right? Simply put, I didn't give 1 star because I think his advice might work for others. Some of it will probably work for me in the future. More importantly, the book was a bit of a paradigm shift in how I thought about indie books. It brought up things that I simply had not thought about and I'm always willing to encourage broader thoughts.
The moral of the story is that not everything will work for everyone and what works will not always work equally. It's 99 cents (at the time of this review). Get it. Read it. Then find what works for you and what doesn't. Just don't go into it thinking that it is a step-by-step guide to an indie best seller. It is a guide to marketing your book - which is weird that the whole theme is marketing but he calls marketing 'dead'. There are plenty of products that are marketed well and simply don't meet an immediate need.
Brian S. Vinson
Author of "Ankara Fever: Journeys"
1. There's a lot of really good, and also some tough-to-hear but necessary information in this book: stuff that newbies will really benefit from hearing once, twice, or you know, three or four times. (He admits that there's a bit of repetition in this book, and makes a point of saying that he hasn't self-edited it out because he partially feels like if it's important, he needs to repeat it to make a point sometimes)
2. Lots of great links to useful blogs and/or websites, guides and services. He's clearly a fan of certain editors, editing services, user guides, sites like fiverr.com and he's made everything he's a fan of easily accessible and kind of right-there, so that if he's mentioning something you're interested in, and sounds like a good fit, it's just a short click away.
3. It's a nice crash course -- he's clearly read a lot of other books, blogs, etc about self-publishing and self-marketing and it's nice in that it's a great crash-course of this author says this, this author said that.
4. It's a super, super, quick read. Between the quotes, the different fonts, the occasional checklists, this is a easy read that you can refer back to if you like...
1. While I agree with even some of the harsher hard-facts he touts, some of it comes across as -- if you're failing, it's your own damn fault (you choose a genre/topic that just won't sell, you're unwilling to x, y, z). I think that's going to be tough for people who are say, committed to whatever area/topic they're writing in (though I get and respect his point of: either you WANT to be a starving artist, or you WANT to be marketable, and if you're going to make a living, you HAVE to learn to market, and to listen to what the market wants)
2. A lot of it is self-referential as well as referencing a specific set of services/vendors. So this isn't a book you pick up thinking: I'm going to get a fair and balanced view of blah vs. blah. He has a set of practices and also vendors/sites, etc he believes in... and it's also a little about marketing himself as well. So you have to know that going in. It's like reading a self-help book by a politician in that way, even though they're offering advice, there is a little bit of... well, this is my view, and I'm successful, and you should also realize how great I am.
I'm currently trying several of the things he's mentioned (though in the case of my first two books, I've already picked the topic/genre without thinking about market, so there is a little bit of it's-already-too-late-for-me syndrome), but it hasn't been long enough for me to know if there's any benefit. At $0.99, I think it was a good buy: even if the things he suggests end up having little impact on my current book, he's introduced me to a variety of options, blogs, etc. Even if I eventually don't use all of them, or replace them with other editors/services etc, it was good all-around think through all the options reading material.
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