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Book Marketing from A to Z Paperback – March 1, 2005
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About the Author
The author is a former newspaper reporter and free lance writer who penned two 600-page guidebooks, Catskills Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. Hungry for ways to promote her first book and not finding much material on book marketing, she started an online newsletter for authors in March 2003. The subscribers’ super strategies are the basis of this book.
Top customer reviews
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Reading this book is like being at a writers' conference and talking to other writers who have actually "been there and done that" and I found myself making "to-do" lists for almost every section. This is a valuable resource for writers of all levels of expertise. Highly Recommended!
As a reviewer, I have read countless books that literally brim over the top with talent and craftsmanship of writing that will never be read by a hungry audience. Why? Because none knows about these rare treasures that would fill them with total ecstasy and pure reading enjoyment. When I am asked, who is your favorite author; I always say, the unknown. It is a sad truth, but there is hope at the end of the tunnel, Book Marketing from A-Z, may indeed give any author a fighting chance in the competitive world of publishing.
What will you find inside the pages of this excellent work? The heart of your fellow authors, reviewers, and others that will share with you their trials, tribulations, failures and successes in book promoting. Written in a clear concise way; this work is easy to navigate, not filled with fluff, but with honest ideas to help you achieve your goals.
Authors from every genre are represented, countless stories and valuable tips literally fill each page with their carefully constructed ideas and plans that have helped to bring them in contact with the reading public. Find out the true answers to questions such as; Just how well do contests do to draw potential buyers? Are reviews really that important? Does having a book signing really make a difference? If you have an unanswered question about promoting, this book will give you the answer.
As one who hears the heart-cry of countless unknown authors, I cannot recommend this book highly enough. This work will be a Godsend to you; an author's Bible that you will refer to time and time again; one that will help join you with the reader that is awaiting your hidden treasure.
MidWest Book Review
Francine Silverman runs an inexpensive book promotion newsletter for writers: [...] In it she collects all sorts of war stories from her readers--success stories, ideas, failures, and so on. In "Book Marketing from A-Z" she has collected many of those tips and stories (from more than 300 authors!) in a handy guide organized alphabetically by topic.
I admit it--promotional tips aren't generally what I consider riveting reading. I'm one of those writers who are afraid of people and find promotion and publicity quite difficult, so the subject is a bit daunting. Yet by the time I got halfway through I was voraciously reading each entry in its entirety and feeling all fired up on the topic. There are just so many great ideas in here that it's hard not to get your imagination going.
This book really does cover everything. Want to consider advertising? Authors sound off on the effectiveness of various sorts of ad campaigns from Amazon promotions to Google ads. Not sure how important a good book cover is? There's plenty of information on that, too. Authors go into their experiences with book reviews, book signings, branding, conferences, contests, discounts, giveaways, gimmicks, donations, dual career promotion, internet outlets, organizations, pre-publication promotion, speaking engagements, tie-ins, and much much more.
Some of the contributing authors offer contradictory advice, which, oddly enough, I consider a plus. After all, not everyone's experiences will be the same. This allows you to try to figure out which things will best apply to your own situation and work accordingly.
In all, I found this to be not only a highly informative and useful book, but also a fascinating read. I think it will be of great value to any writer looking for ways to sell a book, whether you're self-published or you've published through more traditional means. I'd also recommend the book to those writers still in the process of looking for a publisher, as many of the contributing authors impart quite a bit of wisdom on that part of the process as well.