- File Size: 9034 KB
- Print Length: 94 pages
- Page Numbers Source ISBN: B0892HRS3R
- Publisher: Westwind Book Marketing; 1 edition (May 20, 2020)
- Publication Date: May 20, 2020
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B088CTD6Z1
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #282,643 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Book Title Generator: A Proven System in Naming Your Book Kindle Edition
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Detroit Free Press
"This is an indispensable, first-rate adjunct to the art of writing - and selling- your book."
Dr. Grady Harp
Amazon Top 50 Hall of Fame Reviewer
"Authors owe it to themselves to 'turn-every-stone' to make sure they have the best possible book title. It's critical to the success of any book... unless you are already famous... then it doesn't matter."
Erma Bombeck Award-Winning Author
"Revealed! The secret behind choosing a great title for your book can be found in Book Title Generator... it's essential reading for authors... before they title their book!"
Midwest Book Review
"A thoughtful collection of techniques and tips for naming a book. I highly recommend it."
Bestselling Author, Russo Romantic Mysteries
"Authors Stop! Don't Pass GO! You must read this book BEFORE you title your book. Don't make that fateful mistake of mistitling your book!"
Author Media Secrets, Former TV Producer for NBC, ABC and FOX-News
"I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I'd read Book Title Generator."
Executive Producer, Money Matters on WABC-AM, New York
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Part marketing book, and part how-to guide for authors, this book combine’s Scott Lorenz’s three decades of experience in marketing with his intimate knowledge of the publishing world to offer a one-of-a-kind guide to naming your book.
While the saying goes “You can’t judge a book by its cover,” we all know that we do. The cover is the first thing readers see, and the title should not only tell them what the book is about, but offer them a gem of inspiration for why they want to read it. Does the book entertain? Does it inform? What is the genre? Lorenz offers ways to sell what’s inside.
Lorenz also talks about certain traits that can raise your book up in the ranks, such as why numbers are often important in a title, and how to use keywords to increase reach in search engines.
He says: Without a powerful title, your book, however well-written it might be, is destined to fall behind the competition. What makes one title outperform another in the terms of clicks, likes, and sales is oft-misunderstood.
Lorenz, publicist and president of Westwind Communications, is no stranger to the book world. Having spent decades helping authors market their books onto top bestseller lists such as USA TODAY, Wall Street Journal, and Amazon, he knows what works and what doesn’t.
Pick up your copy today and transform your book from ordinary to extraordinary. Highly Recommended.
In Book Title Generator, Lorenz draws on his multiple decades of experience in the book business to help authors understand the ins-and-outs of today's book industry, and how a title can effect your sales. Through prose ripe with wit and humor, he analyzes the effectiveness of bestselling titles, explains the importance of SEO and keywords, and even delves into how using profanity in the right setting can help your sales.
I found Book Title Generator to be a fun, quick read that opened my eyes to how important a title truly is. I highly recommend this book to all aspiring and established authors, even if you think you already know your way around a title.
Scott Lorenz, President of Westwind Communications, has been working with authors and entrepreneurs for more than 40 years to help them get publicity in the always changing media world. His firsthand knowledge of what makes a book succeed or fail has helped authors of every imaginable background and genre to receive the attention they so desperately need to stand out from the rest of the pack. In these nine chapters, Lorenz provides the basic building blocks to finding the perfect title for your book “from defining keywords/keyword phrases to discussions of everything from poetry to profanity.”
Beginning every chapter with a pertinent quote from bestselling authors, “Book Title Generator” explains how choosing the best possible title to get your book noticed is not as simple or whimsical as it might appear. As he writes, “Some authors want to believe they can make something up, slap it on the cover and leave it at that. Whatever sounds snappy or catchy at the moment should be okay, right? Wrong.” Scott delves deeply into the concept of “discoverability” or as he writes, “doing everything possible to get your book in front of the right prospective readers, forcing them to take notice of you and your message.” Each chapter is dedicated to a distinct facet of this, from selecting the right keywords to wisely using the correct amount of space and mastering the use of emotional words. He also discusses the use of alliteration in book titles, the use of numbers, allusions and idioms and even the benefits of using pen names when warranted.
Along the way, Lorenz uses real-life examples from the bestselling books in publishing history to prove his points. He gives examples and offers suggestions for choosing the particular words (and sometimes numbers) to go into your book title. The result is a deeply thoughtful and well-researched excursion into today’s world of book publishing that will give you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring and even experienced writers.