- Paperback: 134 pages
- Publisher: THINKaha (June 2, 2010)
- Language: English
- ISBN-10: 1616990260
- ISBN-13: 978-1616990268
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #4,067,290 in Books (See Top 100 in Books)
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# Book Title Tweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles
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"It all starts with a title, and Roger Parker will get you started on that." --Jack Hart, author, `A Writer's Coach'
"Successful titles attract attention, then tell prospects why to buy. After seeing how others have done it, you'll be able to do it yourself." --William Reed, author, speaker and creativity consultant; http://www.williamreed.jp
"Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas." --Shel Horowitz, award-winning author of `Grassroots Marketing for Authors and Publishers' and co-author of `Guerrilla Marketing Goes Green' and six other books; http://www.frugalmarketing.com
"Creating titles is an art, and well-crafted ones will `nuggetize' and convey a lot of information in few words. Just like this book." --Peter Bowerman, author of `The Well-Fed Writer'; http://www.wellfedwriter.com
"Crisp, hard hitting titles are crucial; they can make or break whatever you write. Get Roger's book to come up with the perfect title." --Mark Steisel, ghostwriter; http://www.marksteisel.com
From the Back Cover
"Roger Parker has written the definitive book on how to title your book. And he has done it in a clever, easy to read and use "tweet" format. Roger was a great help to me when I was working on a title for Straight Talk for Success. Roger's advice helped make it a bestseller. Buy this book, read it and use the wisdom inside.
"I definitely recommend this fresh look at book titles to all my Guerrillas; filled with concise, relevant ideas & examples.
"By reading Roger's million dollar advice, you'll learn how to develop the perfect book title, so you, too, can publish a #Bestseller."
Dan Schawbel, author Me 2.
"If you can't title it in 140 characters or less, go back and start from scratch. Roger is onto something here! Usually titles are an afterthought. But in reality a great title is critical. Roger should know because he's written dozens of successful books. And don't forget that you need to own the title in Google too!"
David Meerman Scott, bestselling Author of The New Rules of Marketing & PR now published in 24 languages
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Top customer reviews
We all have information overload in these times and I would rather an author chop his 400-pg how-to book into 4 - 5 inexpensive books that don't try to run the gamut of EVERYTHING known about its subject. I want to see ONLY the things pertinent to my exact topic of interest, stripped of chaff and not wasting my time. I want short books that give me pure, tightly targeted information quickly.
I'm not yet thinking of a new title, so I put Mr. Parker's advice to use creating pithy blurbs about my new book. Since its release people are trying to label me an "expert" on things author-Amazon related, so I'm making an effort to explain that is NOT the case; that my conclusions are drawn all through the eyes of a fellow author who has no legal authority and no technical expertise.
So Mr. Parker's lessons are exactly what I needed to accomplish what is actually a partial re-branding for clarification, and to point out that my lack of expertise is actually a plus. I came up with useful rebrands with the help of some of my favorites from Parker's book, such as tip #65, #36, #42, #56, #73 and #83. All these helped, together with his advice to switch things up by doing the exact opposite of the tip, which is what I did with #65.
I'm no spoiler -- you'll have to read the book to see the tips. Mr. Parker sparked my creativity to write pithy, brand-molding sentences. And these are favorite tips applied only to my non-fiction, there's a world of creation this book ignites to go beyond into branding your fiction too.
A few short examples I created directly from following Mr. Parker's advice: "A fellow author's probe into the machinations of Amazon's mega-publicity engine." And also this one, "Attempts to understand Amazon Book Store's promotional core on many levels, no legal lingo, no geek speak."
This visual, bite-size book is a creative volume I'll be re-using every time I need rid my sentences of pulp and present only the passion. And his advice never goes out of date!
Why? Because titles, headlines, subject lines, and tweets are the currency of the day.
And nobody does it better than publishing and content marketing guru Roger C. Parker.
I opened this book and within minutes, gem after gem after gem hit me - "I can totally use THAT one" - "Wow, that would be killer for my newsletter" - "Dang, why didn't I think of that headline formula for my blog?!" - "What a GREAT seminar title" - and on and on and on.
So listen - if you're an author, speaker, consultant, writer, marketer, or executive who wants to amp up your personal influence and impact, this book is a 10-star home run.
Why are you still reading reviews? Buy this book now. You'll thank me later.
Yes, it's that good.
-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Even authors who are wedded to their book titles would do well to first read this book. After putting in all the effort to write a book, an author should help the book find its target market with the best possible title. This gem of a book will help do that!
-- Phyllis Zimbler Miller, author of TOP TIPS FOR HOW TO MARKET YOUR BOOK ON AMAZON AND FACEBOOK
- John M. Fox
Author, Marketing-Playbook: The Definitive Guide to B2B Marketing for Small Business