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Michael Port

Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Paperback – Illustrated, April 1, 2013

by Michael Port (Author), Jocelyn Wallace (Illustrator)

233 ratings

There is a newer edition of this item:

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
$17.49
(177)
In Stock.

A visual way to easily access the strategies and tactics in Book Yourself Solid

Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.

You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.

There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.

This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.

Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.
Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto.
Author is one of the most popular business coaches in the world and headlines events all over the world.

Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.

For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

Language

English
Publisher

Wiley
Publication date

April 1, 2013
Dimensions

10 x 0.9 x 6.9 inches
ISBN-10

111849542X
ISBN-13

978-1118495421
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Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing… by Michael Port Paperback $12.99
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Editorial Reviews

From the Inside Flap

Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I'm sold.
-- DAN ROAM, author of The Back of the Napkin

I loved Michael Port's Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?
-- DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PR

Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen.
-- MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you're tired of thinking small.
-- DANIEL H. PINK, author of A Whole New Mind

Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business.
-- SETH GODIN, author of The Icarus Deception

ESTABLISH CREDIBILITY.
CREATE VISIBILITY.
EXPAND INTO MORE MARKETS.
GET YOUR MESSAGE OUT IN A BIG WAY.
EARN HIGHER FEES.
INCREASE YOUR CONFIDENCE.
STAND OUT FROM THE CROWD.
GET MORE CLIENTS.

From the Back Cover

"Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I'm sold."
― DAN ROAM, author of The Back of the Napkin

"I loved Michael Port's Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?"
― DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PR

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. "
― MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you're tired of thinking small."
― DANIEL H. PINK, author of A Whole New Mind

"Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business."
― SETH GODIN, author of The Icarus Deception

ESTABLISH CREDIBILITY.
CREATE VISIBILITY.
EXPAND INTO MORE MARKETS.
GET YOUR MESSAGE OUT IN A BIG WAY.
EARN HIGHER FEES.
INCREASE YOUR CONFIDENCE.
STAND OUT FROM THE CROWD.
GET MORE CLIENTS.

Publisher : Wiley; 1st edition (April 1, 2013)
Language : English
ISBN-10 : 111849542X
ISBN-13 : 978-1118495421
Item Weight : 1.6 pounds
Dimensions : 10 x 0.9 x 6.9 inches

Best Sellers Rank: #357,648 in Books (See Top 100 in Books)
- #466 in Marketing for Small Businesses (Books)
- #1,698 in Communication Skills
- #2,483 in Marketing (Books)

Customer Reviews:
233 ratings

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Top reviews from the United States

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The Galavan

A MUST read if you need more clients

Reviewed in the United States on March 29, 2013

Verified Purchase

Book Yourself Solid Illustrated by Michael Port will walk you step by step through a proven system to get clients. Doing the action steps as they come up will set you up for continued success. This is not a magic bullet, but a long-term strategy. And this new edition makes it all easier - easier to understand, easier to remember, easier to implement.

Perfect for the service professional just starting a business, as well as anyone who needs to go back and fix their business structure to get results.

Working through the system (and it really is a system more than a book) as presented will help you create a very strong business, starting with determining who you are best suited to work with, creating a strong brand, understanding how to effectively talk about what you do, establishing credibility, how to price your services, and how to sell your services. Then, and only then, after you have something of substance to market, does Michael give you his marketing strategies. (And yes, by reading this book you'll feel like you are on a first name basis with him too!)

Speaking of marketing strategies, one of my favorite things about BYS is that the marketing isn't at all smarmy. It is a structured, systematic approach to creating and maintaining authentic relationships - perfect for everyone, and it feels really good for us sensitive types who usually have trouble with marketing and sales.

As an energy healer, the 2nd edition of Book Yourself Solid made a huge difference in my life. This illustrated edition is SO much BETTER!

It actually says MORE in fewer words because the illustrations make learning the concepts that much easier. I'm a pretty visual person and this new edition is SO easy to follow!

This is not a book to read and set aside. This is a book to use and abuse - write in it, dog ear it, make it yours.

Do this and you'll being singing praises for Michael Port like the rest of us. Come join the choir, there's plenty of room for more voices!

Joni Zander
Corvallis, OR

6 people found this helpful

Helpful

Karen V. Clark

After 2 weeks, I think it's working.

Reviewed in the United States on July 7, 2013

Verified Purchase

Someone asked on a massage website a good book for marketing. One of the books people raved about was "Book Yourself Solid." I just loved the title that I had to check it out on amazon. I liked that there was an illustrated version and there were exercises also. One of the exercises in the book was to list groups of people who use the services I provide and to select the ones that I most relate to. After completing this exercise, I realized that most of the people who come to see me and that I can relate to are people that are into the metaphysics and have anxiety. A few days later after I did the exercise, I get a call from a first time client who gives me a crystal. Then, a few days later a client requests a Reiki session because she has severe anxiety. I was like, "yes!" because I want to work with these people. It's been only 2 weeks after receiving the book, and I am getting more clients. I'm not solid booked yet, but I think if I continue with this book I will be. I would not recommend this book on the kindle, because of all the exercises you need to complete. And, I agree with most people about the print. It is little small and I wish it was bigger so it would be easier to read.

4 people found this helpful

Helpful

Leanne Hoagland Smith

Be Your Own Sales Success Agent

Reviewed in the United States on January 23, 2010

Verified Purchase

Would you like to have more clients? Who doesn't? Michael Port in his book, Book Yourself Solid, shares three modules in how to increase your customers. Each module is separated into fairly detailed chapters explaining how to work through the module.

I am not sure that this is the fastest solution because many of the activities take time. Possibly it is fast compared to all the wasted time directed to past marketing and selling activities.

Additionally, I have a problem with the reference to hating marketing and selling. If you truly dislike to market and sell, then you are probably in the wrong role. What I would have preferred Port stating is something about being ineffective with your current sales activities.

He encourages the writing of e-books to free tips to establish yourself as an expert. Being able to book yourself solid is due to being able to create multiple opportunities for people to see and hear you.

This book is not a quick read if you truly wish to book yourself solid. However if you are willing to invest the time, take specific actions, you may be able to increase sales as well as customers to be The Red Jacket in a sea of gray suits

4 people found this helpful

Helpful

jtweav

By far my favorite business book for design and content

Reviewed in the United States on March 13, 2019

Verified Purchase

This is by far my favorite business book for design and content. Simple helpful illustrations and simplified text.

I'm working on becoming booked solid helping contractors get control over their online leads. It is like Michael Port read all the best business books, implemented it into his service business and then distilled all the best for you and I to read. I can't say enough about the direction this is leading me in.

Helpful

Top reviews from other countries

lpowell621

Clear and well thought out. A step by step for reaching your goals.

Reviewed in the United Kingdom on January 12, 2015

Verified Purchase

I really liked the simplicity of the book, the flow was very smooth and the illustrations are really nice on the eye. I haven't read the original, and heard that this book would be easier to follow.

The points made are incredibly well put, and come across as a 'if you don't do it, you won't get it' kind of way which I like. I would say it is the go-to book if you have found yourself in a bit of a rut and need some clear guidance on how to push through it.

Be prepared to get out of your comfort zone though, there are some aspects of this process that require it. Personally, I am quite introverted, and I found it difficult to complete some of the sections - which is not faulting the book at all, but it meant that I actually had a change of heart in my career because of it, and helped me decide that I should follow my actual passion instead! So even though I didn't go on to book myself solid, it changed my goals and also my life, albeit not in the way it was designed to!

One person found this helpful

Dr Michael Taylor

Sensible marketing strategies

Reviewed in the United Kingdom on May 31, 2013

Verified Purchase

This is a really good book to help you sort out your personal and business marketing strategy. Take it all on board or just cherry pick the bits you like best. It's a lot lighter than the "classic" book on marketing because of the straight forward recommendations and the superb illustrations.

I'm pleased I bought it and would recommend it to others looking for a fresh approach to marketing yourself or your business.

5 people found this helpful

JHD

Marketing for those who prefer a visual approach...

Reviewed in the United Kingdom on February 20, 2015

Verified Purchase

As marketing is my least favourite business activity and I had seen some of Michael's other materials, I thought this book would be a useful addition to my business library. If you are a visual person then you will find it an easy read that still provides lots of powerful information.

Sharon S

Great book!

Reviewed in the United Kingdom on January 25, 2021

Verified Purchase

Love this. illustrations make is so much easier too!

Sawyerrs' House

My Coach Put Me Onto It

Reviewed in the United Kingdom on January 17, 2017

Verified Purchase

Great book and easy to read in under 1 hour. It's a book that I'll always revisit for those reminders.

See all reviews