Book Yourself Solid Illustrated by Michael Port will walk you step by step through a proven system to get clients. Doing the action steps as they come up will set you up for continued success. This is not a magic bullet, but a long-term strategy. And this new edition makes it all easier - easier to understand, easier to remember, easier to implement.
Perfect for the service professional just starting a business, as well as anyone who needs to go back and fix their business structure to get results.
Working through the system (and it really is a system more than a book) as presented will help you create a very strong business, starting with determining who you are best suited to work with, creating a strong brand, understanding how to effectively talk about what you do, establishing credibility, how to price your services, and how to sell your services. Then, and only then, after you have something of substance to market, does Michael give you his marketing strategies. (And yes, by reading this book you'll feel like you are on a first name basis with him too!)
Speaking of marketing strategies, one of my favorite things about BYS is that the marketing isn't at all smarmy. It is a structured, systematic approach to creating and maintaining authentic relationships - perfect for everyone, and it feels really good for us sensitive types who usually have trouble with marketing and sales.
As an energy healer, the 2nd edition of Book Yourself Solid made a huge difference in my life. This illustrated edition is SO much BETTER!
It actually says MORE in fewer words because the illustrations make learning the concepts that much easier. I'm a pretty visual person and this new edition is SO easy to follow!
This is not a book to read and set aside. This is a book to use and abuse - write in it, dog ear it, make it yours.
Do this and you'll being singing praises for Michael Port like the rest of us. Come join the choir, there's plenty of room for more voices!
Joni Zander
Corvallis, OR
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