- Paperback: 368 pages
- Publisher: Wiley; 2 edition (December 21, 2010)
- Language: English
- ISBN-10: 0470643471
- ISBN-13: 978-0470643471
- Product Dimensions: 5.8 x 1 x 8.7 inches
- Shipping Weight: 14.1 ounces (View shipping rates and policies)
- Average Customer Review: 663 customer reviews
- Amazon Best Sellers Rank: #22,606 in Books (See Top 100 in Books)
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Paperback – November 23, 2010
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The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)
From the Inside Flap
According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales availableand it's laid out in the pages of Book Yourself Solid.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your successand how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.
If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.
Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.
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I have a copy of the illustrated version and a copy of the text version and the illustrated version is well worth the additional cost. Having illustrations makes the exercises much more meaningful. It makes the text much easier to read and digest and if you take action on the ideas in the book, you will do better.
Like so many books on business, much of the advise is just plain old common sense combined with some specific examples and ways to put the common sense to use.
I'd put this book in that category and that's high praise.
My only issue with this book is that as I was starting my business I was in a big hurry to bowl people over with my awesomeness and take orders for my highest revenue services. This book was, and is, a bit of a wake up slap upside the head that my bull in a china shop approach isn't the best approach for me or my customers. There have been times when I felt like, and still do, that I just need to throw this book away and go knock on doors, however, there's little question the exercises I'm going through are worthwhile. As additional evidence, every fellow 'consultant' I talk to about some of the things I'm reading here, and doing, is blown away by the volume of 'great ideas' I have. Yes, Michael, I attribute them all to you.
Of course my aversion to talking about what I do for a living left me on the outside looking in. IF/WHEN people found out what I do, by way of another person introducing me, they always seemed surprised and delighted. But even then I'd deflect the conversation to something else--anything else!--to keep the attention off myself. (Confession time: I hated my own birthday parties as a kid. Too much focused attention! And when teachers would read what I'd written in class, I would want to melt, run under someone's shoe and disappear!)
So BOOK YOURSELF SOLID seemed to be something I "needed" to read. It has revolutionized my way of thinking. It has given me the mindset I need to recognize that what I do is extremely valuable (to small business owners who can't afford paying a fortune for a copywriter, and for readers who love the kinds of subjects I tackle in my books) and that there is no shame in letting people know (like the Whos in Whoville) "I'm here! I'm here!"
If I could give BOOK YOURSELF SOLID more stars, I would. But then you'd see nothing but stars!
There's much more to BOOK YOURSELF SOLID than I've mentioned here. LOTS more. This is just the primary way in which the book has served my immediate, most pressing needs. It has turned this shy gal into a professional who networks with the best of them the RIGHT way. It's becoming less alien each time I do it. I'm still a work in progress, but I'm getting there!
Thank you so much, Michael Port, for this helpful, amazing, step-by-step guide to booking myself solid! BRAVO!!!
Kristine M Smith
Copywriter, Author of 5 books at Amazon
Serval Son: Spots and Stripes ForeverDeForest Kelley: A Harvest of Memories : My Life and Times With a Remarkable Gentleman ActorLet No Day Dawn That the Animals Cannot ShareFloating Around Hollywood: And Other Totally-True Tales of TriumphPurposeful Christianity: Sharing the Verve and Value of the Prince of Peace