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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Paperback – November 23, 2010
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The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)
From the Inside Flap
According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales availableand it's laid out in the pages of Book Yourself Solid.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your successand how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.
If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.
Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.
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I have a copy of the illustrated version and a copy of the text version and the illustrated version is well worth the additional cost. Having illustrations makes the exercises much more meaningful. It makes the text much easier to read and digest and if you take action on the ideas in the book, you will do better.
Like so many books on business, much of the advise is just plain old common sense combined with some specific examples and ways to put the common sense to use.
I'd put this book in that category and that's high praise.
My only issue with this book is that as I was starting my business I was in a big hurry to bowl people over with my awesomeness and take orders for my highest revenue services. This book was, and is, a bit of a wake up slap upside the head that my bull in a china shop approach isn't the best approach for me or my customers. There have been times when I felt like, and still do, that I just need to throw this book away and go knock on doors, however, there's little question the exercises I'm going through are worthwhile. As additional evidence, every fellow 'consultant' I talk to about some of the things I'm reading here, and doing, is blown away by the volume of 'great ideas' I have. Yes, Michael, I attribute them all to you.
Perfect for the service professional just starting a business, as well as anyone who needs to go back and fix their business structure to get results.
Working through the system (and it really is a system more than a book) as presented will help you create a very strong business, starting with determining who you are best suited to work with, creating a strong brand, understanding how to effectively talk about what you do, establishing credibility, how to price your services, and how to sell your services. Then, and only then, after you have something of substance to market, does Michael give you his marketing strategies. (And yes, by reading this book you'll feel like you are on a first name basis with him too!)
Speaking of marketing strategies, one of my favorite things about BYS is that the marketing isn't at all smarmy. It is a structured, systematic approach to creating and maintaining authentic relationships - perfect for everyone, and it feels really good for us sensitive types who usually have trouble with marketing and sales.
As an energy healer, the 2nd edition of Book Yourself Solid made a huge difference in my life. This illustrated edition is SO much BETTER!
It actually says MORE in fewer words because the illustrations make learning the concepts that much easier. I'm a pretty visual person and this new edition is SO easy to follow!
This is not a book to read and set aside. This is a book to use and abuse - write in it, dog ear it, make it yours.
Do this and you'll being singing praises for Michael Port like the rest of us. Come join the choir, there's plenty of room for more voices!