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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Hardcover – April 28, 2006

4.6 out of 5 stars 474 customer reviews

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Editorial Reviews

Review

The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)

From the Inside Flap

According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in the pages of Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.

If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.

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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (April 28, 2006)
  • Language: English
  • ISBN-10: 0471783935
  • ISBN-13: 978-0471783930
  • Product Dimensions: 6.4 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (474 customer reviews)
  • Amazon Best Sellers Rank: #116,942 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I run a one man chiropractic clinic and I highly recommend this book to any individual starting or about to start a new business. I am a doctor, not a business person. I am quite good at taking sick people and getting them better. I've trained for years in that field, but I have very little business, marketing, advertising experience. After 2 months of trying to gain customers, and people trying to sell me every advertising medium under the sun I found Michael's book. This book is a complete program. It offers guidance on how to organize your business and marketing approach to be congruent and meaningful TO YOU. This book guides you to create an organized marketing strategy in ALL areas of your business. This book took my head that felt like it was spinning out of control, not knowing where to turn, and gave me a compass and plan to navigate marketing and trying to grow my business. It's been 3 weeks since I started reading the book, 1 week since I finished it and I've already doubled my new clients from last month thanks to some very simple concepts Michael introduced me to.
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Format: Hardcover Verified Purchase
This book isn't as bad as some reviewers have written or as good as others have raved about. This book isn't for salespeople and because of that I was disappointed. This book is for professionals that have to "book themselves," such as public speakers, lawyers, accountants and the like. In some ways if you don't already know what this book teaches you better get a job. However, as the E-Myth points out there are plenty of people that are good at what they do but are clueless about how to get themselves business. If you fall into this category this is a good book to read and implement.

Port's book is long and at times wordy but a fun and easy read. There are diamonds here but you have to mine through a lot of ore to get at them. The book is well written and conversational. I can see why Mr. Port has a successful career. This book is perhaps a good first read if you're considering starting your own business or want to get more clients. For a solid and measurable program I recommend "Get Clients Now" by C. J. Hayden or "Get Business to Come to You" by Sarah and Paul Edwards.
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Format: Paperback Verified Purchase
This book contains the best advice I have read on how to run a profitable service business. I have a read a lot of books like this one. Most of them are disappointing. Most of them seem to contain advice I didn't want to follow. Michael's book is quite different. The strategies are solid. It is advice I can follow without feeling I am yet another person demanding attention and money from an increasingly jaded public. Following just one of the strategies got me a booking immediately.
It is an unusual book because it actually delivers what it says on the title.
I particularly recommend this book to introverts like me who hate superficial 'networking' and want to genuinely connect with people.
Highly recommended.
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Format: Hardcover
I met Michael Port live at a conference and have heard him on several teleseminars. I've seen him on Sex and the City (he got to give a somewhat brotherly kiss to Sarah Jessica Parker after they lounge around the cushions of Bed Bath and Beyond.

Therefore I read BYS knowing that Michael Port is good-looking, charismatic and smart, with a warm, well-trained voice. He could read the phone book and sound convincing. And he's a brilliant marketer. Who wouldn't kill for package names like Book Yourself Solid and Think Big Revolution.

So readers approaching Book Yourself Solid may well be wondering, "Will hanging out with the Beautiful People make me beautiful too? If we take Michael's courses and buy his books, will we also become charismatic and wildly successful?"

Maybe.

BYS works best as an overview: what's involved if you're thinking of starting a client-driven website-based business. For a true newbie, or even someone in the started-but-struggling phase, BYS will give glimpses of what might be, not a stand-alone how-to.

I recommend starting Book Yourself Solid (BYS) on page 31. Chapters 3 and 4 are the best in the book and I would recommend the book to my own clients just to get those chapters.

Chapter 2, Branding, takes readers through a set of self-awareness exercises that (while a bit touchy-feeling) can help newbies differentiate themselves from the pack. Chapter 4, how to talk about what you do, showcases Port's strongest point: relate your business to the client's needs not your own processes.

Skip the pages of testimonials, which don't seem to come from people who actually used the BYS program as clients.
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Format: Paperback
This the pre-"I'm finished with the book" review. I'll write an updated review after I've completed all the lessons.

This is one of the best marketing books I ever have read AND used. I'm continuously implementing the advice given, not simply reading and saying "Oh, that sounds nice", then doing nothing with the information given. Book Yourself Solid will drive you into taking constructive conscious action, as opposed to throwing tons of things together in order to create a quick profit.

This isn't the type of marketing book for someone who is:

1. Looking to make tons of cash ASAP and could give a care less about their customers.

2. Running their own business because it seems like an interesting idea and they're out to impress others.

3. Not doing what they love yet expect to rake in the riches and all the side effects of success.

I have to STRONGLY stress #3. I know business owners who hate what they do, yet feel trapped by the business. They think they can't leave and start all over again. They run around trying to find the latest info on how to make something that isn't working work (the business). Look into your heart and be honest. If you know that it's time to let your business go, let it go. Don't continue to force yourself to doing something you know you don't like. If you read Book Yourself Solid, it just could be the thing to get you out of the door and into something more profitable and enjoyable. Do what you love, it's the first step to success.

This book provides the type of information that's valuable to people who know who they are, what they stand for, and but want create even more social value in the world.
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