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Booked: The Digital Marketing and Social Media Appointment Setting System for Anyone Looking for a Steady Stream of Leads, Appointments and New Clients Paperback – January 20, 2016
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About the Author
Josh Turner, Wall Street Journal Bestselling author, is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced LinkedIn lead generation campaigns. They represent clients (like Neil Patel and Microsoft, to name a couple) in the US, Canada, UK, Asia, and Australia, in a wide variety of industries. Josh's company also operates LinkedUniversity.com, an online training program for LinkedIn marketing. He is considered one of the leading experts in the world when it comes to growing your business using LinkedIn.
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Top customer reviews
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Getting off the cash flow roller-coaster can be hard. But I feel the 5 platform steps that Josh lays out is a practical approach. It will take work on your part as a business owner. Its like you do you get type approach. In Booked Josh lays out a clear plan that you can do easily with or without his help. As he does coach/teach for a living in this which is why the book was written.
Generating leads can be a hard thing to do. Having two businesses myself and both different from each other. Word of mouth only goes so far!
So using these platforms could be a very good way to boost business leads.
I don't want to say to much as to what the platforms are in the book because i feel each person needs to form their own opinion. I think along with the information I've received from Josh Turner in Booked, and along with my Marketing Management Degree that this could bring my businesses & life to the next level. Thank you for the opportunity to read this book without costing me anything in return Josh.
On the technical side: Josh offers no resources or citations to back up his social media statistics -- he literally says, “You’ll have to trust me.” There are many grammatical and spelling errors throughout, which personally grinds on me (if the author doesn't take the time to proofread the work, why should I take the time to read it?). He also changes the amount of time needed for each step throughout the chapters - in one place, you should connect with 100 new people per day; in another, it's 100 people in 4-5 weeks. (Again, this is an issue an editor could have sorted out.)
He uses a ton of short, abrupt sentences. He gives breadcrumbs of info in each chapter, but never leads you to the whole loaf.
The content: Josh promises "most" businesses will see results in as little 2.5 hours per week with his system. He says he connects with 86 people monthly for his personal system, with the goal of setting up 6 phone calls per week. Other than this one-paragraph explanation, he doesn't give any case studies or examples of others using the system.
He assumes the reader already has knowledge of marketing theories. He spends one page on target markets, for example, when truly this is the step that can determine success.
At its bones, he presents the same lead generation system you can find anywhere. Find prospects online, follow up with them systematically through faux-personal messages, then book appointments. He focuses only on this generation process, with not a word about what to do once you get people on the "no agenda just-getting-to-know-you call", where many people would feel uncomfortable pitching or being pitched anyway.
He mentions that he thinks most social media pros are "full of you-know-what" because all of his tweeting in 2010 never lead to a sale. In case you're hooked by that line (which he's so proud of, it's a bullet point on his book promo website), know that if his social media plan didn't work, it's because he was doing it wrong. He says himself he wasn't yet a marketing professional when he was trying this tactic. I wouldn't say all accountants are full of BS if I tried to do my own taxes and failed, so it's pretty bold to say that since he tried DIY marketing and it failed, blame marketing pros.
The final chapter is a sales pitch for his real system, the one he presumably sells to all these leads he's connecting with on LinkedIn.
In short, this piece reads like it's just another cog in his lead generation machine... but not one that's compelling enough to ask for more.
The bad: poor editing, missing information, sleazy marketing strategies
Bottom line: If you were able to get this book for free, give it a read. It's helpful. However, it's not worth paying money for.
I would like to start off by stating a couple of things:
1. I like Josh Turner. I really enjoyed his last book, Connect, and implementing its strategies have paid dividends for my business.
2. This book is the beginning of a sales funnel culminating in a Jeff Walker style online product launch. That may turn some people off, but I want to evaluate the book on its merits.
3. I dislike 'haters' and people that leave spiteful one star reviews.
Unlike Connect, this book is short, and looks like it was put together in a hurry. There are obvious typographical errors. The one place that the author doesn't skimp on is the introduction -- that is, framing "the problem" in a very detailed way. The actual meat of the book, where the solutions should be, is surprisingly sparse -- that's because the ultimate goal of the creation of the book is to get readers to join Josh's upcoming online course. Now, I have zero problem with that on its face. The problem that I do have is that the book is heralded as a "step by step" system. However, there is nothing step by step in this book.
The entire process is based on the premise of starting your own facebook or linkedin group to establish yourself as an authority. However, there isn't one word on what that process should look like, how to set up, or run your group. Only that you should do it. Presumably, the step by step instructions will come in the online course.
That said, I'm sure the process is sound. I do believe that Josh has used this very formula to create an abundance of wealth for himself and for his clients, and I'm thankful for the information in the book, knowing that I can use my own brain to decide how to implement the strategies that the book covers in broad strokes.
I think what irks me though, and what led me to write this review, is the marketing. For example, if you read the book, there is one repeated and obvious call to action: go and watch the companion videos (the ones that are being released every few days and will culminate in asking you to join the online course). However, the tone of the videos doesn't match that of the book. In the book, he talks about the importance of hard work. However, in the videos the words ESTABLISH YOURSELF AS AN AUTHORITY OVERNIGHT flash prominently on the screen.
The biggest thing is the video comments and amazon reviews. If you watch his videos you will see many positive facebook comments -- however, almost all of them reveal that the commenters WORK FOR JOSH ("head of marketing at Linked Selling", etc). That puts a seriously bad taste in my mouth. Knowing that, I checked the 5-star amazon reviews, and they scream "written by employees."
[EDIT: at least two of the 5 star reviews were confirmed to be written by employees of the author; I suspect many more are but most of the suspect reviewer identities are either just first names, or listed as "Amazon customer." I looked into this because I didn't want to make an unfounded accusation, but it turned out to be correct.]
Look, I know that there are mean folks who like nothing more than to throw stones at successful people, and Josh, if you're reading this, I want you to know that I like what you have to say and you've personally been very helpful to me. I appreciate that. I hope you can appreciate me pointing out where some of your marketing strategies don't line up with the values that you say you have in your videos and books.
1) Create LinkedIn Group which subtly incorporates your target audience as a networking community for non sales mutual benefit
2) Change your LinkedIn title to Founder of said group so your requests don't get turned down
3) Request connections to relevant people and invite them to the group as your platform from which to request connection
4) attempt to contact all new found connections