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Baby Boomers and Their Parents 1st Edition

5.0 out of 5 stars 2 customer reviews
ISBN-13: 978-0978660246
ISBN-10: 0978660242
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Editorial Reviews

Review

This book is a must read for everyone over age 40 with a desire to improve both the quality and quantity of later life; and by any business that realizes older markets are their future. Baby Boomers and Their Parents is crammed with research that counters aging stereotypes and enhances understanding of aging consumers. --G. Richard Ambrosius, VP of Communications, Coaching & Culture

About the Author

George Moschis, PhD is a Professor of Marketing and the founding director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology Program Faculty. He has been studying the lifestyles and habits of different generations in the United States and other countries for more than 30 years. Through his Center, which is globally known and has been recognized over the years by American Demographics, as one of the best sources of marketing information in the United States, Dr. Moschis has conducted dozens of studies and has disseminated his research findings to thousands of organizations interested in serving the aging population. Dr. Moschis has counsulted with and developed programs for a variety of leading corporations and government agencies worldwide. He is a frequent speaker at business forums and guest on national and international television networks. Anil Mathur, PhD, is Vice Dean and Professor of Marketing and International Business at the Frank G. Zarb School of Business, at Hofstra University in New York. His research interests are in the area of cross-cultural consumer behavior, services marketing, marketing research, and research methodology.
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Product Details

  • Hardcover: 244 pages
  • Publisher: Paramount Market Publishing, Inc.; 1st edition (July 1, 2007)
  • Language: English
  • ISBN-10: 0978660242
  • ISBN-13: 978-0978660246
  • Product Dimensions: 0.5 x 5.8 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,363,690 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
If you live long enough, you will by be both an adult with aging parents, and then an aging parent with adult children. The perspectives can vary widely between the generations in both directions. Co-authored by George P. Moschis (Professor of Marketing, Alfred Bernhardt Research Professor, and the founding director of the Center for Mature Consumer Studies, Georgia State University -- and member of the Gerontology program Faculty) and Anil Mathur (Vice Dean and Professor of Marketing and International Business at the Frank G. Zarb School of Business, Hofstra University, new York), "Baby Boomers And Their Parents: Surprising Findings About Their Lifestyles, Mindsets, And Well-Being" is a fascinating compendium of often surprising information about the massively influential 'Baby Boom' generation and their parents. On the issue of health, Boomers have worse health than their parents and even though Boomers are more likely to be better informed about matters of nutrition -- they are less likely than their parents to eat wisely. Aging parents prefer products that minimize problems where their Boomer children prefer products that maximize benefits. Attitudes between the generations are distinctively different with respect to attitudes toward money, planning for retirement, responses to advertising, lifestyle preferences, and so much more. Superbly organized and presented, "Baby Boomers And Their Parents" is especially recommended reading for corporate managers, governmental policy makers, social issues advocates, academia, and non-specialist general readers with an interest in how Boomers and their Elders view and respond to each other -- and the world in which both of them live.
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Format: Hardcover
I just reviewed this book or midlife site LifeTwo.com, and noted that I find "Baby Boomers and Their Parents" unique in the level of detail and data that the authors have amassed and share in the book. The authors are PhDs so we shouldn't be surprised that they take such effort to justify their opinions with supporting data. Their disciplined approach and academic structure end up leading them to some surprising findings.

If you are looking for a well-researched book on Baby Boomers that helps you understand middle age life (and beyond) and the factors that affect quality of life and longevity then "Baby Boomer and Their Parents" would be a good choice.
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