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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement Paperback – September 24, 2011

4.9 out of 5 stars 8 customer reviews

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Editorial Reviews

From the Author

Hello! I'm glad you found me and my books! I had a great time writing my new (third) book, "Boomers into Business", and truly hope you enjoy reading it. With sobering stats revealing that almost 50% of Baby Boomers are at risk of outliving their retirement savings, I felt this topic needed to be addressed quickly.

And hopefully the solutions provided for generating income now and into the future, full time or part time, are ones that help you. My book, and the ideas outlined within, may not be the perfect fit for every Boomer, but I can tell you they resonate with most Boomers I know.

I'm contacted on a regular basis by people over 50 who are either self-employed already and seeking help to increase their income, OR by Boomers who want to launch their own business for more income & flexibility. So...Boomers are seeking guidance and my book is intended to be one resource available.

I hope you enjoy, and benefit from, reading it. Cheers to your success now & in the future!

About the Author

Lisa Orrell, The Promote U Guru, is an in-demand Branding & Marketing Expert and Certified Success Coach with over 22-years of experience. Recently she was voted one of the "Top 30 Most Influential Brand Gurus in the World", and she is also the recipient of over 75 awards for marketing excellence. Lisa works with small business owners, coaches, consultants, entertainers, academics, speakers and authors. Plus, she herself is the author of 3 popular business books and a professional speaker. Based on her expertise, she has been interviewed by countless media, including: ABC, MSNBC, NPR, Wall Street Journal, NY Times, Cosmo, China's HerWorld Magazine, BNET.com and WomenEntrepreneur.com.
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Product Details

  • Paperback: 214 pages
  • Publisher: Intelligent Women Publishing, of Wyatt-MacKenzie (September 24, 2011)
  • Language: English
  • ISBN-10: 193621444X
  • ISBN-13: 978-1936214440
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,402,071 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
I'd been thinking about starting a side business to help make up for my sagging 401k. Let me tell you, the thought of starting a business when you hit middle-age is scary. But Orrell's book is a revelation in that it shows you how to find your niche and get your business off the ground. More importantly, it offers ideas on how to use your knowledge and experience to your advantage, which is great because you probably don't want to have to go back to school to find your second career. So check this book out and realize the options you have right now.
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This is a great idea book for anyone wanting to start a business at any age. Okay, I guess you have to be old enough to know something. Because the author is a marketing expert there is heavy emphasis on all types of marketing and promotion, including several chapters on various types of social media. Again, good information for anyone who owns or wants to start a small business.
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I had the pleasure of briefly meeting Lisa in passing 6 weeks ago. I learned of her background and speciality. I decided to check out her website and book offerings. I was intrigued by her book Boomers into Business. I decided to purchase the book for myself and a friend, who is looking to start her own business. We both love the book and have learned quite a bit. Now it's time to put Lisa's ideas and her panel of experts to work for our own business ventures. I have even shared this book with at least 10 other people suggesting they get copies. I think the principles and ideas in this book are not only good advice for boomers, but anyone thinking of starting a business. I would highly recommend this book. It is well worth the investment of your resources and time.
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Format: Paperback
I know Lisa, I've worked with Lisa, and I'm a Boomer, myself. Also, I am fortunate enough to have a chapter in BOOMERS INTO BUSINESS, based on teachings from my book, JUST TREAT ME LIKE I MATTER: THE HEART OF SALES. From my rich life filled with abundant wisdom and experience, and my ability to teach and mentor, I know it is my life calling to help others. But the exasperating challenge has been: "How does the world find about me?" Now Lisa has given me the solution! She has given me a beautiful, user -friendly roadmap to fulfill my heartfelt dreams and leave my valuable mark in this world. And with her well stocked and organized "tool box," I have no more excuses for not finding my success!
Just Treat Me Like I Matter: The Heart of Sales
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