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Boomtown USA: The 7-1/2 Keys to Big Success in Small Towns

4.4 out of 5 stars 17 customer reviews
ISBN-13: 978-0971895522
ISBN-10: 097189552X
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Editorial Reviews


The best book I've seen for identifying the small towns with the greatest opportunities for business, jobs and lifestyle. -- --Harry S. Dent, author, The Roaring 2000s

What causes some communities to boom even as others slowly die? Jack Schultz knows the answers. --Rich Karlgaard, publisher, Forbes Magazine

It's definitely a 21st century book and it shouldn't be missed. -- --Ken Blanchard, co-author, The One-Minute Manager

About the Author

Jack Schultz is CEO of Agracel, Inc., an Industrial Development firm specializing in the agurbanTM market. You can learn more about that term in Jack's book. Since its inception in 1986, Agracel's focus and passion has been to facilitate new jobs in the hi-tech and manufacturing sectors specifically in small town America. Agracel, Inc. has projects in eight states and has developed more than four million square feet of industrial space on long-term leases, several commercial office buildings and manages fourteen industrial, office and commercial parks.

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Product Details

  • Paperback: 191 pages
  • Publisher: naiop (February 1, 2004)
  • Language: English
  • ISBN-10: 097189552X
  • ISBN-13: 978-0971895522
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #477,482 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By J. Grimaldi on May 15, 2004
Format: Paperback
This is a useful book on an interesting topic I have not seen discussed elsewhere. Don't buy it for an enthralling read. Instead, buy it if you have an interest in the future of a small town.
Like millions of others, I entertain the notion of buying rural property. One would like to make a choice that would be pleasing for decades to come. This book has substantially raised my probability of attaining a favorable outcome. Before reading it I viewed the future prosperity of small towns as something like a crap shoot--buy and hope. My purchasing decision would have been based primarily on the look and feel of a town. Schultz teaches, however, that the success or failure of small towns is not random, nor is it purely a function of capricious tastes among future potential settlers. Rather, the success of a small town is much like the success of anything else: a function of dynamism, vision, and efforts of its own citizens, particularly its most active and determined citizens.
This is a useful notion for one who would like to speculate in real estate. Even more so, however, Schultz's book is something of a how-to and inspirational guide for those who live in a small community and who would like to brighten its future. Schultz's most inspiring message is that, if you are such a person, you need not wait for fait to run its course. Nor must you await the arrival of a born leader. You yourself can shape the destiny of your small town, and Schultz has useful suggestions for how to do it.
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Format: Paperback
Is Your Town a Winning Team?

As a chief executive officer of a company that for 17 years has developed industrial properties in small towns in the Midwest, Jack Schultz is in a unique position to answer the question: What separates the thriving towns from the struggling ones?

In his new book, BoomtownUSA: The 7 ½ Keys to Big Success in Small Towns (NAIOP, $21.95), Schultz has written an inspirational "how-to" guide for leaders of small communities; his central message being that it is possible, using the right tools, to build a team capable of shaping the destiny of its community.

Schultz describes the keys needed for small towns to thrive and grow. He asserts that in small, rural communities, a solid core group of bright, dedicated people working as a team can make a difference. To back up his premise, the author has filled his 167-page book with over one hundred examples and case studies.

The author claims that the third great population shift in America's history, from the suburbs to what Schultz has termed "the agurbs" has begun. The first wave was from farms to urban areas, the second wave from urban areas to the suburbs, and now a dramatic shift back to rural areas. During the 1990s, more than 18 million people moved from metropolitan areas into small communities and rural counties. Why? Lower costs of housing and living, lower crime rates, better schools, shorter commutes and, in general, a more relaxed and less stressful lifestyle.

With the technological advances in the last 20 or so years, Schultz states that there has been no better time in history for small towns to prosper. Thirty-three percent of the American jobs created between 2001 and 2004 went to residents of rural counties with average populations of 40,000.
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Format: Paperback
Subtitled "7 1/2keys to big success in small towns," Schultz's book focuses on just what small and medium-sized towns and cities must do to share in the economic good times.

Schultz coins the term "agurbs" as a label for a new kind of economic development. "Agurbs" are those areas outside the major influence of metropolitan areas that have historically been agricultural in nature. But that is changing, he argues, as more and people seek a good life in these outlying areas. The population is moving and economic development is sure to follow. However, Schultz cautions that not every community will prosper. If they are to compete successfully in this new kind of development market, Schultz suggests that cities must:

1. Adopt a "can do" attitude;

2. Shape their vision;

3. Leverage their resources;

4. Raise up strong leaders;

5. Encourage an entrepreneurial approach;

6. Maintain local control;

7. Build their brand; and

7½. Embrace the teeter-totter factor.

We won't steal Schultz's thunder here; rather, we encourage you to buy the book to find out more about his seven and one-half keys to success. The "teeter-totter" factor is especially interesting.

But there are some really interesting facts in the book. Consider these:

From 1990 to 2000 metro areas produced 10% of the population growth and 9% of jobs in the United States. In contrast, "agurbs" produced 20% of the population growth and a stunning 24% of employment growth! Well, what about high-tech areas like Silicon Valley, Austin, TX, and those other creative-class Mecca's?

Here's the real kicker.
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