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Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads by [Alex Harris]

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Alex Harris

Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads Kindle Edition

by Alex Harris (Author) Format: Kindle Edition

81 ratings

3.7 on Goodreads

40 ratings

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Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website.

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.

Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCcmmerce, Volusion, NetSuite, Magento and Wordpress.

Print length

114 pages
Sticky notes

On Kindle Scribe
Language

English
Publication date

October 16, 2014
File size

9654 KB
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Word Wise

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Enhanced typesetting

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Editorial Reviews

Review

"I love what he has done in this book. While he offers hundreds of action packed tips, if all you do is implement one you will have paid off thebook and any time invested reading this book."
Bryan Eisenberg, Keynote Speaker & Best Selling Author

"His book contains numerous tips to help increase on-site conversions." Simon Gorman"

Marketing Ideas for both Geeks and the Newbie" J. V. Crum, Conscious Millionaire

From the Author

In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website.

Get actionable advice for your ecommerce store, for example:

Making More Money this Holiday Season
Getting More Website Traffic
SEO Tips
Promotional Email Campaigns
Analytics Setup and Review
Creating Landing Pages
Improving Conversion Rates
Generating More Opt-In Leads
Increasing Retention

From the Inside Flap

Three hundred actionable tips and tactics to improve the profit from your e-commerce website. You will learn how to target your ideal customers, generate website traffic, and convert those visitors into customers.

This book can be used by anyone selling products or services online. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

From the Back Cover

Alex Harris started out doing e-commerce, conversion rate optimization, and A/B testing. Alex Harris works with businesses to design and develop high-converting lead generation, subscription, and e-commerce stores. Since 2001, he has created over one hundred e-commerce stores. He also specializes in conversion rate optimization, and designing landing pages. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales, generate more leads, and make more money. You can learn more about his company at AlexDesigns.com.

About the Author

Alex Harris is the president of the web design company Alex Designs LLC. He graduated from FSU in 1998 and then worked as creative director at eDiets.com from 2000 to 2011. The diet subscription website "eDiets.com" was a top ten advertiser during this time, and created one of the first "Free Diet Profiles." This profile came to be known as a conversion funnel. Alex managed all the website creatives for the conversion funnel. These included optimizations of landing pages, e-mails, banners, and affiliate programs. In 2004, he took what he learned from A/B testing and created Alex Designs LLC.

Since 2004, Alex Designs LLC has designed and developed over one hundred different e-commerce websites. The company also has executed over five thousand different A/B and multivariate split tests. This includes creating dedicated landing pages, e-commerce optimization, and helping subscription-based websites make more money. The company's goal is to help clients get the best web design, while improving conversions.

Product details

ASIN ‏ : ‎ B00OLZYPNI
Publication date ‏ : ‎ October 16, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 9654 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 114 pages

Best Sellers Rank: #1,495,336 in Kindle Store (See Top 100 in Kindle Store)
- #583 in Direct Marketing (Kindle Store)
- #1,068 in Internet Marketing
- #1,198 in Web Marketing (Kindle Store)

Customer Reviews:
81 ratings

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Alex Harris

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Alex Harris is an award-winning web designer, best-selling author, and founder of AlexDesigns.com. Alex is the host of the top-ranked podcast, HappyProgress.com. Alex Harris was recognized as A/B Testing Influencer in 2021, and his two books became Amazon #1 Best Sellers.

Since 2000, he has created over one hundred e-commerce stores, thousands of different landing pages, and over 7,000 different A/B tests. With 15 years of experience, Alex is passionate about helping small businesses grow. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales and generate more leads.

The most popular software that is used includes Optimizely, Adobe Target, Hotjar, Shopify, BigCommerce, Volusion, Netsuite, Magento, and WordPress. The team includes several web designers, copywriters, and web analytics specialists.

Learn more at AlexDesigns.com

Customer reviews

5 star		75%
4 star		8%
3 star		7%
2 star		6%
1 star		4%

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Top reviews from the United States

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Patty Post

Learn how to create effective strategies for your online store.

Reviewed in the United States 🇺🇸 on October 21, 2014

Verified Purchase

I highly recommend this book, this book is just what I needed to learn effective strategies for my online store and blog. As a new small business owner I need to be sensible about where I spend my money and highly effective with my time. I don't have the budget to hire a professional like Alex to build/run my E-Commerce store, BUT I can buy his book with all of his advice! Right out of the gate, the book gives general advice about driving traffic to your website. Alex helped me understand who my target customer is and how I should market to them and why. Then he breaks down the specific areas of an e-commerce website and how to maximize their effectiveness. Lastly, he gives specifics suggestions on how to make more money on your website. I really like his advice because it's not a bunch of off suggestions, he's giving you details, a strategy to help you build your on-line store and make a business out of it.

One person found this helpful

Helpful

Juan Camilo

Useful

Reviewed in the United States 🇺🇸 on January 31, 2016

Verified Purchase

Very useful beginner book. Somewhat repetitive (reason for four stars and not five). A lot of useful links provided in the book.

One person found this helpful

Helpful

N. Loper

This book will make you money -- optimize your site today.

Reviewed in the United States 🇺🇸 on October 19, 2014

Verified Purchase

With hundreds of ideas, you're sure to find a handful that really make an impact in your business. As we're coming up on Q4, now is the time to test and implement the winning changes to cash in on the busiest shopping season of the year. Even though I'm not directly working in Ecommerce, I found a TON of value in reading Alex's advice. His years of experience really shine through and if there's one takeaway above all, it's to stop going with your gut and actually TEST what gives you the best results. In doing that, I've found some surprising winners, but the bottom line speaks for itself. Well worth the price -- thanks Alex!

3 people found this helpful

Helpful

J. V. Crum, III, MBA, JD Founder Conscious Millionaire

Marketing Ideas for both Geeks and the Newbie

Reviewed in the United States 🇺🇸 on October 21, 2014

Verified Purchase

I'm always on the lookout for any new marketing idea as I'm numbers and marketing focused. I love this new book from Ales Harris. It's short, to the point, and filled with endless low-cost or no-cost idea on how you can get your online business up and running - or take an already successful online business to the next level.

This is one of those rare finds because it has actionable, get-results advice in a concise package so instead of reading for days, you can start reading and begin putting marketing and e-commerce ideas into action today.

Get this book, read it, and put it into action now!

One person found this helpful

Helpful

Blake J.

Great Read - Very Actionable Tasks For Ecommerce Owners

Reviewed in the United States 🇺🇸 on December 10, 2014

Verified Purchase

Alex gives really actionable items to immediately help increase sales for your e-commerce site. Most ecommerce books out there are very high level and don't give specific examples. In addition to tips, Alex also specifies many third party services to use to help with SEO, optimization, etc. I've had an ecommerce site for three years now so I consider myself pretty well versed in the online world. I remember early on paying consultants and SEO firms hundreds of dollars for many of the simple tips called out in the book. I already have a few of the tips on my task list!

Helpful

Frank Salvatore

Everything You Need to Consider for Successful E-Commerce

Reviewed in the United States 🇺🇸 on October 26, 2014

Verified Purchase

Alex does a great job drawing on his personal experience to provide great insight into hundreds of key considerations for successful e-commerce.

When I spend my time and money going to conferences or getting the latest online marketing books, I want actionable advice that I can implement. Alex delivers in this book.

While the book is focused on e-commerce, the insights are applicable to many different areas of online marketing including not only e-commerce, but lead generation and promoting your brand.

Even the most seasoned online marketing veteran will pick up some actionable advice by reading this book.

One person found this helpful

Helpful

Scott Anthony Barlow

Easy Read... Easy to implement...And all the resources you need for any site that sell's something!

Reviewed in the United States 🇺🇸 on October 20, 2014

Verified Purchase

I just read through this book... there's a problem with it...there are WAY too many ROI friendly ideas to take action on. This is crammed full of really valuable advice. My favorite pieces are about Live chat ideas, making your site customer centric (but he actually explains what this means and how to do it) and the pieces about how to adjust your website and messages seasonally.

Nicely done. I am recommending this book to one of my customers who is just getting into design and user experience. Easy Read but very useful info. Nicely done!

One person found this helpful

Helpful

Benjamin Sorensen

Good Read with Practical Tips

Reviewed in the United States 🇺🇸 on October 22, 2014

Verified Purchase

If you are looking for an easily digestable guide to growing e-commerce this is an excellent tool. Alex provides very good content in targeted chapters that allows you to keep the book handy and dig into specific areas for advice and reference when needed. The majority of the tips are very easy to implement and for the ones that take more time, Alex gives a roadmap. This is written by someone who has lived and breathed e-commerce for years so here you can pick up his key learnings without having to spend much time doing so.

Helpful

Top reviews from other countries

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Sandgroper

Contains LOTS of tips to improve your e-commerce conversion rate

Reviewed in the United Kingdom 🇬🇧 on October 24, 2014

Verified Purchase

This book is a quick read that is full of actionable tips. There are so many tips in this book that I am going to implement. This is the most thorough material on website optimisation leading to e-commerce sales that I have seen. This book is an absolute must read for anyone who is looking at improving the conversion rate of their website.

John Tighe

Five Stars

Reviewed in the United Kingdom 🇬🇧 on October 24, 2014

Verified Purchase

Lots of great, quick, actionable tips - good job Alex!

Alejandro Franco Rojas

Muy básico

Reviewed in Mexico 🇲🇽 on February 23, 2018

Verified Purchase

El libro es solo para principiantes, realmente toda la información presentanda la puedes encontrar sin ninguna dificultad haciendo una busqueda en internet

Translate review to English

FosterKane

Only a good checklist

Reviewed in Italy 🇮🇹 on January 21, 2016

Verified Purchase

Chapters are too short and the topics are not exhaustive. The topics are introduced but not explained . It is only a good checklist.