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The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money Paperback – December 1, 1998
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Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard Rothman
From the Back Cover
"Seth Godin may be the ultimate entrepreneur for the information age." ("Business Week")
Getting ready to start a small business especially with little or no money on hand is an adventure, to say the least. Plenty of books offer inspiration, ideas, and roadmaps, but "The Bootstrapper's Bible" is the first to combine them all.
Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multi-million-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of others companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business.
Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on:
* Finding start-up funds and mentors
* Avoiding or surviving every small business pitfall
* Balancing work and home
* Being successful in the bootstrap phase and beyond
Top customer reviews
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"A business model is a machine, a method, a plan for extracting money from a system. It SHOULD have 5 characteristics:
~ Profitable Almost no business is profitable from day one, but set a goal, a deadline (a Red line in the sand).
Carefully look at what minor tweaks you can make to your pricing to move to profitability.
~ Protect-ible As soon as you have an impact - You WILL have competitors. How are you going to create a barrier to their
entry, or a loyal following that will stay with you anyway?
~ Self-Priming You need enough PROFIT in each sale to not only cover cost, but future growth and mistakes.
~ Adjustable You are creating a business based on assumptions and a gameplan. As we all know a plan is only your
best guess. Plan for the fact that once you get going you will need to continually adjust the path
~ Exit Strategy Think about how you can grow the business so that it is less and less dependent on you personally. Look to build a business that is sustainable and you are not the glue holding it together. "
We launched our company 12 years ago. I can tell you from experience that the book is a great reality check. Well worth your time.
Please check out Seth Godin's blog at: [...]
David Spatz - Jertex Networks
I had several jolts of recognition seeing things to avoid, and a whole lot of smiles at things I've been doing right in my latest venture. But more than that, I was given practical advice and strategies to use and use again.
It's clear that Godin knows what he's talking about, and the book offers clear and helpful advice, with templates for success (such as the employee handbook), and to-do lists that really do mean business.
I'm presently consulting the book for tips on getting my product ready to take to market.
I'm glad I bought the book, and I have strong suspicions that the naysayers among us are sour graping our good man Godin.
Blue skies love Roy
This book changed the way I look at business. And it worked. I'm making more money and having more fun. BUY IT! It works.