-- By Cathy Pickens, Author, St. Martin's Press/Malice Domestic Award Winner
Written by a brand strategist, Born Creative shares with the reader a unique insight into understanding how to leverage the creative process. Hoover defines creativity as the tendency to generate, or recognize ideas, alternatives, or even possibilities that may prove useful in solving problems, communicating, and even entertaining ourselves.
Focusing on the full range of our innate creativity, Hoover espouses upon the concept of the genesis of creativity and removing hindrances to its development. He references several studies, quite pertinent to societal concerns. The author hints, though subtlety, at the power of positive affirmations.
The central theme, overcoming the obstacles hampering the creative process, is SCAMMPERR. This is a method for developing an original idea. As previously mentioned, there are societal concerns that this book presents a solution for. Quite a large number of individuals are concerned with financial freedom, losing weight, educating our children, and the pursuit of happiness. Yet, something is always stopping them. What is the answer? Hoover presents, in this easy-to-read booklet a method to assist freelancers, dieters, and even budding authors in developing solutions and alternatives to some of the aforementioned problems.
Why five stars? This is an excellent and timely resource that can be referred to many times.
-- By The Literary Apothecary
From the Author
Is Born Creative a creativity book? Yes. But it is also on my list of recommended personal development books.
I believe that whether you are looking for creativity in life or creativity in business, Born Creative can help you succeed in all areas of your life. When you learn to unleash your creativity, nothing can stand in your way. And you will learn to with my creativity exercises.
Turning your brain into an idea machine makes you realize that you are the author of your life. Your vision of personal freedom will be realized.