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The beginning of the end
on June 3, 2011
I'm a very open minded man when it comes to music, yes I even tried Lady damn Gaga due to all the hype surrounding it, and well, she delivers yet again another boring generic disc full of monstrosities (no pun intended). It's becoming quite apparent that her novelty is wearing off, as even some of her most devoted fans are one starring this cd. One can't help but laugh at the cover. It's quite frankly the stupidest thing I've ever seen. She's just trying too hard now to be "unique" and "different". Sorry Lady Gaga, but it's downhill from now on. Your crappy generic I'm so different pop nonsense novelty is wearing off.
Here's an article from yahoonews.
Lady Gaga's Born This Way set another record this week, but not one that Gaga's team will be happy about. Sales of the album dropped off by 84% from its sizzling (but discount-inflated) opening week. That's the the steepest drop-off in sales, expressed in a percentage basis, of any of the 17 albums that sold 1 million units in a week in Nielsen SoundScan history.
Gaga's album sold 174,000 copies this week, down from 1,108,000 last week, when sales were goosed by a two-day, 99-cent sale at Amazon.
The old record for the steepest drop-off following a million-unit week was held by *NSYNC's 2001 album Celebrity. Sales dropped by 76% in the week following its 1,880,000 debut. Two recent albums were tied for second place in the steepest drop-off column. Sales of Lil Wayne's 2008 hit Tha Carter III and Taylor Swift's 2010 smash Speak Now both dropped off by 69% in the week following their debuts of 1,006,000 and 1,047,000, respectively.
A big drop-off was to be expected. But the fact that Gaga's drop-off was steeper than any of the other follow-ups to albums that had a million-unit week is troublesome. It seems obvious that the opening week tally for Born This Way was generated not only by hard-core fans, but also by casual fans who just didn't want to pass up such a deal. Last week's near giveaway worked in the short term (by giving Gaga the biggest one-week sales total since 2005), but it may have also served to devalue albums in general and Gaga's brand in particular.