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The Boron Letters Paperback – June 11, 2013
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"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
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When I discovered the Boron Letters, I could not stop reading. At the time I was an executive recruiter and I literally locked myself in my office for 3 days devouring them. What an education. The Boron Letters were the perfect foundation for my career. I got to meet Gary some months later and attended a seminar. I followed him closely until that fateful day he passed.
A few years later, I met Bond and Kevin Halbert. Immediately I noticed they were both sharp cookies who obviously knew Gary's work cold and actually used it in a variety of situations. Bond has made this great work even more accessible by adding valuable commentary and showing how the information applies in 2013... and you won't find that anywhere else. Ten bucks for The Boron Letters can easily turn into millions if you apply the lessons. They are as timely today as the day Gary wrote them.
Boron letters were originally written -- or today. The
advice in here is golden and will MAKE YOU MONEY.
Just follow it!
Let me be clear, I have had the great pleasure (and honor) of
knowing both Bond and Kevin Halbert for the last few years.
I give credit to George Sepich, who started a (now defunct)
network called TalkMarketingNow, where I used to have a show...
As did Gary Halbert's sons -- the ones that have inherited
Gary's legacy -- both of TheGaryHalbertLetters.com site,
as well as having their own live experience getting Gary's
genius from his DNA, both literally and figuratively.
There's a TON to like about this book...
If you have not read The Boron Letters before, you are in
for a major treat. I do mean MAJOR. It will shape your
It's a good reference, a good tutorial, as well as quite
moving, as Gary talks about his day-to-day life in prison,
but goes from there to talk lovingly to his 16 year old
(at the time) son, Bond...
With life lessons, marketing lessons, and so much more.
This is for you if you've EVER read the Boron letters
and wondered about any backstories, or what happened
Bond's current take on things is invaluable, lovely,
and I am completely charmed as well as smartened up.
(I never fail to learn something from Bond...VERY
worthwhile listening to...)
Thanks, Bond, for making this available in a VERY
handy Kindle form ...
When I discovered that Bond, Gary Halbert's son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter, I couldn't click the order button fast enough.
If anybody else in the world had tried to add commentary to The Boron Letters, it would be like spray-painting the Sistine Chapel.
But Bond Halbert, Gary's first protégé, immersed in the "Halbert way" longer than any other protégé... is the ONLY guy on the planet who has pulled off the impossible. He has made the Sistine Chapel more beautiful than ever.
This updated addition with Bond's commentary has now become one of the most treasured books in my massive marketing library.
Well, what a pleasant surprise for me this morning when the Boron Letters once again found their way back into my life... this time via my Kindle. Offspring, Bond Halbert, whom the letters were personally written to, has provided a great and powerful twist. He digs deep into his personal relationship with his dad, the Boron Letters, along with his 'own insights' of not only, what Gary was providing to him directly, but Bond further breaks the letters into delicious bit-sized pieces of juicy copywriting and marketing discoveries, in other words... further, unmentioned before insights!
Bond took the reigns and expanded on not only Gary's legacy but as being a son, the time spent with his dad was invaluable and this expanded Kindle edition review of the Boron Letters allows itself to shine with that wonderful relationship. A 'chip-off-the-block' in his style and delivery, Bond additionally has become a noted copywriter and marketing expert in his 'own' right. Nothing like hearing the inside story from the source!
The newness brought forth for us Gary Halbert lovers is very much appreciated by this reader and I'm for one, totally digging this... Thanks Bond!
Most recent customer reviews
Bonds commentary is GOLDEN!!