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The Boron Letters Paperback – June 11, 2013

by Gary C. Halbert (Author), Bond Halbert (Author)

180 customer reviews

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A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles

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Product details

Paperback: 146 pages
Publisher: CreateSpace Independent Publishing Platform (June 11, 2013)
Language: English
ISBN-10: 9781484825983
ISBN-13: 978-1484825983
ASIN: 1484825985
Product Dimensions: 8.5 x 0.3 x 11 inches
Shipping Weight: 15.7 ounces (View shipping rates and policies)
Average Customer Review: 180 customer reviews
Amazon Best Sellers Rank: #32,778 in Books (See Top 100 in Books)
- #42 in Books > Business & Money > Marketing & Sales > Marketing > Direct

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Practicing Epistemologist

Want To Make Money Just About Anywhere Anytime?

March 2, 2013

Format: Kindle EditionVerified Purchase

Then this will do it, whether back in the 1980s, when the
Boron letters were originally written -- or today. The
advice in here is golden and will MAKE YOU MONEY.

Just follow it!

Let me be clear, I have had the great pleasure (and honor) of
knowing both Bond and Kevin Halbert for the last few years.

I give credit to George Sepich, who started a (now defunct)
network called TalkMarketingNow, where I used to have a show...

As did Gary Halbert's sons -- the ones that have inherited
Gary's legacy -- both of TheGaryHalbertLetters.com site,
as well as having their own live experience getting Gary's
genius from his DNA, both literally and figuratively.

There's a TON to like about this book...

If you have not read The Boron Letters before, you are in
for a major treat. I do mean MAJOR. It will shape your
marketing FOREVER.

It's a good reference, a good tutorial, as well as quite
moving, as Gary talks about his day-to-day life in prison,
but goes from there to talk lovingly to his 16 year old
(at the time) son, Bond...

With life lessons, marketing lessons, and so much more.

This is for you if you've EVER read the Boron letters
and wondered about any backstories, or what happened
later, etc.

Bond's current take on things is invaluable, lovely,
and I am completely charmed as well as smartened up.

(I never fail to learn something from Bond...VERY
worthwhile listening to...)

Thanks, Bond, for making this available in a VERY
handy Kindle form ...

7 people found this helpful8 people found this helpful

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Laura De Giorgio

Tips for DM and copywriting

March 23, 2014

Format: Kindle EditionVerified Purchase

This book is written in a form of letters from a caring father, Gary Halbert, who is serving time in Boron prison to his son, Bond Halbert.

Through these letters Gary is giving advice to Bond related to general health, well-being and conduct in life, as well as to direct marketing and copywriting. The letters also contain brief descriptions of incidents from prison life. Bond says he left them in this book, so that the reader would have an idea under what kind of conditions Gary wrote these letters.

Gary walks his talk and is trying to teach his son through examples from his own life.

Among those suggestions for well-being is the advice to run for half an hour or for an hour each day, or for that matter to engage in some form of physical exercise, not just for the sake of exercising the body, but because neuro-science has indeed proven that if you move your body, your brain works better, which would then influence your ability to think and come up with better ideas for direct marketing and copywriting.

His next suggestion relates to eating fruits and fasting at least one day a week. Again, the idea is that if you have a healthy body, you'll be able to be more productive in your direct marketing and copywriting attempts.

Gary then shares wonderful insights for direct marketing and copywriting, though in sporadic fashion, as they occur to him and sometimes he's not sure what should he mention next. In other words, they were written for Bond, who was at the time of writing these letters 16 years old and who also mentioned in the book that his father has been taking him to various direct-marketing and copywriting events or seminars since he was 9 years old.

Even though these letters were written in the 80's, many of those insights are timeless, like different tips and tricks on how to attract attention, stimulate interest and desire, and call for action; how to go about getting the leads, to write simple and to read your copy aloud several times until it reads smoothly.

Gary would mention what to do and what not to do - for example that you should first find the hot market, and then the product, rather than the other way around.

And he'd describe the general process of developing and testing direct marketing packages, for example to start with 5,000 letters, and depending on response increase it to 50,000 or more.

Since these letters were written in the 80's, Bond has added his commentary underneath each letter in an attempt to correlate those principles to internet marketing.

I got the book in a kindle format, which may differ from the paperback. The edition of the book I purchased contains typos and grammar errors in the commentary, which makes you feel like eating a super delicious apple and finding a worm inside.

4 people found this helpful5 people found this helpful

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Daniel Gallapoo

A direct marketing classic... now on STEROIDS!

March 6, 2013

Format: Kindle EditionVerified Purchase

I have an original copy of The Boron Letters that is so dog-eared it's literally falling apart at the seams. When I heard it was now available as a Kindle book, I was ecstatic.

When I discovered that Bond, Gary Halbert's son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter, I couldn't click the order button fast enough.

If anybody else in the world had tried to add commentary to The Boron Letters, it would be like spray-painting the Sistine Chapel.

But Bond Halbert, Gary's first protégé, immersed in the "Halbert way" longer than any other protégé... is the ONLY guy on the planet who has pulled off the impossible. He has made the Sistine Chapel more beautiful than ever.

This updated addition with Bond's commentary has now become one of the most treasured books in my massive marketing library.

14 people found this helpful15 people found this helpful

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Steve Walther

Direct Response Marketers & Copywriters: Here's What You Need To Know

March 28, 2013

Format: Kindle EditionVerified Purchase

Ever wished you could be mentored by a legend like Gary Halbert? This book is about as close as you can get - the process he uses to teach his son Bond about the family biz.

He starts off talking health & fitness - so I doubt the Kindle sample does the book justice. The juicy business stuff starts a few letters deep.

He gives Bond tips on maintaining health & happiness, and his processes for making "bushels of money" with successful list selection, postage, envelopes, headlines, writing ad copy, creating products, the psychology behind his methods, etc., then assigns homework to lock in the lessons. ***If you want to get the most out of the book, dig up the resources and do the homework.

Bond adds tips & tricks on how to use all this stuff in email and online, and some background info on his Dad.

If you haven't read the OG, there's some prison stories about Gary nearly getting into fights and how he handled himself. Shows him as a person, nut just a marketing wizard.

The formatting isn't perfect, but it didn't bother me. The message is intact.

I've got a big ol' library of marketing & biz books, and I already have a (pretty beat up) printed copy of this book I jam in my carryon bag for longer flights. I grabbed the Kindle edition for Bond's notes & updates.

Overall I'm very happy with it and have already recommended it to a handful of people.

7 people found this helpful8 people found this helpful

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