- File Size: 369 KB
- Print Length: 148 pages
- Publication Date: February 27, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00BMWEFR4
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #45,874 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$24.97|
Save $14.98 (60%)
The Boron Letters Kindle Edition
|New from||Used from|
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Customers who bought this item also bought
Would you like to tell us about a lower price?
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
What drew me to Gary initially was his monthly mailed newsletter (The Gary Halbert Letter). It was like finding the lone real artist in a city of wannabe's. The icing on that, however, was then discovering these Boron Letters. I first met Bond when he was still in high school, and these letters had only recently been sent to him by his dear ol' Pop. It was easy to see how the little bastard got so precocious about biz and marketing, because these letters were pure gold. The first batch I read were all in Gary's own handwriting (a vicious scrawl, as all great writers have), and he was still weighing the pros and cons of publishing them for the general public. Cuz, you know, they're so raw.
Consider yourself fortunate that they're available. Marketing books come and go, and business fads come and go, and guru's wander onto and off of the stage with a sobering frequency. The Boron Letters, however, are a concentrated energy mass of the essential fundamentals that will last until our civilization crumbles. Gary sought out wisdom, insight, advice, tactics, philosophies and insider info like a terrier hunting down squirrels... but what made him unique was his ability to field-test everything in the real world (and really give each tidbit a go-round to see if it failed or succeeded when it counted), and thus distill all kinds of info and techniques into his own kind of savvy, which was simple for him for teach to others.
This is "the wisdom of the business world" run through the Halbert meat-grinder, and made into a tasty meal that's easily digested and simple to put to good use (if you've got the cojones).
There are a lot of books and courses and newsletters and videos that belong on your office bookshelves. Only a few will ever get dog-eared from frequent readings. This is one of the best. Just stop dithering and buy it. All the top copywriters and entrpreneurs already own a copy.
It's an essential.
Through these letters Gary is giving advice to Bond related to general health, well-being and conduct in life, as well as to direct marketing and copywriting. The letters also contain brief descriptions of incidents from prison life. Bond says he left them in this book, so that the reader would have an idea under what kind of conditions Gary wrote these letters.
Gary walks his talk and is trying to teach his son through examples from his own life.
Among those suggestions for well-being is the advice to run for half an hour or for an hour each day, or for that matter to engage in some form of physical exercise, not just for the sake of exercising the body, but because neuro-science has indeed proven that if you move your body, your brain works better, which would then influence your ability to think and come up with better ideas for direct marketing and copywriting.
His next suggestion relates to eating fruits and fasting at least one day a week. Again, the idea is that if you have a healthy body, you'll be able to be more productive in your direct marketing and copywriting attempts.
Gary then shares wonderful insights for direct marketing and copywriting, though in sporadic fashion, as they occur to him and sometimes he's not sure what should he mention next. In other words, they were written for Bond, who was at the time of writing these letters 16 years old and who also mentioned in the book that his father has been taking him to various direct-marketing and copywriting events or seminars since he was 9 years old.
Even though these letters were written in the 80's, many of those insights are timeless, like different tips and tricks on how to attract attention, stimulate interest and desire, and call for action; how to go about getting the leads, to write simple and to read your copy aloud several times until it reads smoothly.
Gary would mention what to do and what not to do - for example that you should first find the hot market, and then the product, rather than the other way around.
And he'd describe the general process of developing and testing direct marketing packages, for example to start with 5,000 letters, and depending on response increase it to 50,000 or more.
Since these letters were written in the 80's, Bond has added his commentary underneath each letter in an attempt to correlate those principles to internet marketing.
I got the book in a kindle format, which may differ from the paperback. The edition of the book I purchased contains typos and grammar errors in the commentary, which makes you feel like eating a super delicious apple and finding a worm inside.
Boron letters were originally written -- or today. The
advice in here is golden and will MAKE YOU MONEY.
Just follow it!
Let me be clear, I have had the great pleasure (and honor) of
knowing both Bond and Kevin Halbert for the last few years.
I give credit to George Sepich, who started a (now defunct)
network called TalkMarketingNow, where I used to have a show...
As did Gary Halbert's sons -- the ones that have inherited
Gary's legacy -- both of TheGaryHalbertLetters.com site,
as well as having their own live experience getting Gary's
genius from his DNA, both literally and figuratively.
There's a TON to like about this book...
If you have not read The Boron Letters before, you are in
for a major treat. I do mean MAJOR. It will shape your
It's a good reference, a good tutorial, as well as quite
moving, as Gary talks about his day-to-day life in prison,
but goes from there to talk lovingly to his 16 year old
(at the time) son, Bond...
With life lessons, marketing lessons, and so much more.
This is for you if you've EVER read the Boron letters
and wondered about any backstories, or what happened
Bond's current take on things is invaluable, lovely,
and I am completely charmed as well as smartened up.
(I never fail to learn something from Bond...VERY
worthwhile listening to...)
Thanks, Bond, for making this available in a VERY
handy Kindle form ...
Most recent customer reviews
Bonds commentary is GOLDEN!!