- File Size: 369 KB
- Print Length: 148 pages
- Publication Date: February 27, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00BMWEFR4
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #79,530 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$24.97|
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The Boron Letters Kindle Edition
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Top customer reviews
What drew me to Gary initially was his monthly mailed newsletter (The Gary Halbert Letter). It was like finding the lone real artist in a city of wannabe's. The icing on that, however, was then discovering these Boron Letters. I first met Bond when he was still in high school, and these letters had only recently been sent to him by his dear ol' Pop. It was easy to see how the little bastard got so precocious about biz and marketing, because these letters were pure gold. The first batch I read were all in Gary's own handwriting (a vicious scrawl, as all great writers have), and he was still weighing the pros and cons of publishing them for the general public. Cuz, you know, they're so raw.
Consider yourself fortunate that they're available. Marketing books come and go, and business fads come and go, and guru's wander onto and off of the stage with a sobering frequency. The Boron Letters, however, are a concentrated energy mass of the essential fundamentals that will last until our civilization crumbles. Gary sought out wisdom, insight, advice, tactics, philosophies and insider info like a terrier hunting down squirrels... but what made him unique was his ability to field-test everything in the real world (and really give each tidbit a go-round to see if it failed or succeeded when it counted), and thus distill all kinds of info and techniques into his own kind of savvy, which was simple for him for teach to others.
This is "the wisdom of the business world" run through the Halbert meat-grinder, and made into a tasty meal that's easily digested and simple to put to good use (if you've got the cojones).
There are a lot of books and courses and newsletters and videos that belong on your office bookshelves. Only a few will ever get dog-eared from frequent readings. This is one of the best. Just stop dithering and buy it. All the top copywriters and entrpreneurs already own a copy.
It's an essential.
What makes this Kindle version even more valuable than the original version of the book, is that each chapter now includes commentary from Gary's son Bond--the same son he originally wrote/addressed the letters to while in jail. It's clear that Bond was one of Gary's greatest students (since no one got to be around or hear Gary teach/talk more than Bond did--you could argue he was THE best student). As such, Bond is able to shed light on each chapter in ways no one else can. I'm just glad I now have this book on my phone, iPad, laptop, etc via Kindle--I will be reading and referencing it often.
Gary Halbert was a true master of his craft, one of the greatest direct response copywriters and marketers to ever live, and certainly, my favorite. In The Boron Letters, a series of personal letters written by Gary to his son Bond, Gary shares what he feels is of utmost importance to tell Bond about marketing (and about life).
In this new addition, Bond Halbert steps out and engages in the dialogue. He shares further insights and context, as well as his commentary and experiences, in regards to the gifts of wisdom his dad gave him at each letter's end. He tells how he has applied his father's lessons in his own life, and the positive things they have meant to him. And he explains how he is currently translating his father's advice in today's changing digital marketplace for advantage.
The Boron letter's are a great gift to the marketing world. The ones who have these letters are lucky to have them. I cherish them.
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