- Paperback: 260 pages
- Publisher: Apress; 1st ed. edition (February 11, 2017)
- Language: English
- ISBN-10: 1484225791
- ISBN-13: 978-1484225790
- Product Dimensions: 6.1 x 0.7 x 9.2 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #62,765 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Bottlenecks: Aligning UX Design with User Psychology 1st ed. Edition
Use the Amazon App to scan ISBNs and compare prices.
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
What other items do customers buy after viewing this item?
“Bottlenecks is written specifically for the development of memes or digital innovations and is written from the perspective of the user with the developer in mind. … It is perhaps most useful to those groups mentioned as the intended audience (i.e., entrepreneurs, designers, developers, publishers, and advertisers). However, it would also be useful as a text or supplement in an advanced undergraduate- or graduate level course on human factors, design, or applied psychology.” (Jeffrey B. Wagman, PsycCRITIQUES, Vol. 62 (22), May, 2017)
From the Back Cover
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.
Innovators in design and students of psychology will learn:
- The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
- Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
- Strategies for marketing and product development in an age of social media and behavioral targeting
- Hypotheses for research that both academics and enterprises can perform to better meet users’ needs
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
If you are debating getting this book, just do it! The amount of insight in Bottlenecks is immeasurable. The structure and language is extremely easy to absorb as David (author) covers dense psychological and design principles. The way he applies one to the other and shows the reader through examples we have lived through or struggled with really allows the concepts to sync with readers more easily than other similar books.
The perspective this book has is unique but very important. I found the content immensely invaluable - I have been and will continue to share what I've learned in Bottlenecks with peers, family, and those in my workspace.
Thank you, David, for creating an easily digestible book with such important content!
David's book is refreshing: It's packed full of careful and thorough footnotes, and is sequenced in a way that brings you through the users journey.
You'll start with how users can discover your 'meme' (think of 'product' here for most UX folks like myself), all the way through to onboarding, repeated use, and spreading ideas to others.
Dislike: Out of the millions of websites that could be used as examples, a certain cooking website was constantly mentioned in many chapters, almost as if it was an affiliate. Hmm?
Random: In the later chapter where it talked briefly about Windows 10 (page 181~183), it did not mention how Microsoft tried to fool people into updating to Windows 10 in 2016 with malware tactics.