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Comment: The item is fairly worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include limited notes and highlighting, but the text is not obscured or unreadable. Slight water damage may be present.
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Bounce: The Art of Turning Tough Times into Triumph Hardcover – September 15, 2009

4.4 out of 5 stars 29 customer reviews

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Editorial Reviews

Review

Bounce is the right story for our times. If you’re a manager in the hot seat, this book should be on your nightstand.”
—Dan Heath, co-author of Made to Stick

"Keith McFarland has written a brilliant and insightful work on how leaders should face adversity. It’s a must read for leaders in every field in these times which present daunting challenges and require strong people at the top."
—General Anthony C. Zinni USMC (Retired)

"An indispensable guide for leadership and for life. McFarland mines deep truths on how we can meet whatever challenges life throws our way."
—Chris Gardner, #1 New York Times bestselling author of The Pursuit of Happyness and Stay Where You Are

"How truly relevant! This amazing story teaches proactive thinking and creative action around six key principles. A marvelous and enlightening read."
—Stephen R. Covey, author of the #1 New York Times bestseller The 7 Habits of Highly Effective People

“When the going gets tough, leaders must know how to adapt in the face of stress—how to bounce. Keith McFarland’s book will show managers in the hot seat how to help their organizations ‘embrace the bounce’—stop blaming, face reality, and take control. This book may be just what your company needs to turn things around!”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

"In times like these, when the rules seem to be changing…Bounce can be just the provocation we need to rediscover our path to success."
—Stephen C. Lundin, Ph.D., author of the national bestseller Fish!

“Strikingly insightful...the definitive playbook for these challenging times.”
—Kevin Reilly, Entertainment President, Fox Broadcasting

“A must read that is truly inspiring…What’s even more impressive than the storytelling are the takeaways that you’ll instantly incorporate into your life. Consider this book’s cover price small payment for the golden nuggets of wisdom you’ll be carting off.”
—Josh Berman, Co-Founder, MySpace.com; President, Slingshot Labs

“Just as the nature of business has changed in our Web 2.0 world, the nature of leading people has changed. Bounce is going to reorient the way you think about tackling business issues, keeping your team engaged, and winning in the marketplace.”
—Dave Barger, President & CEO JetBlue Airways Corporation

About the Author

KEITH McFARLAND is the acclaimed, bestselling author of The Breakthrough Company and a leading business consultant whose client list includes Microsoft, Motorola, Morgan Stanley, Vans, House of Blues, and hundreds of small to midsize firms. A regular columnist for Business Week, McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as a dean of the Pepperdine University School of Business.
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Product Details

  • Hardcover: 176 pages
  • Publisher: Crown Business; 1 edition (September 15, 2009)
  • Language: English
  • ISBN-10: 0307588173
  • ISBN-13: 978-0307588173
  • Product Dimensions: 5.8 x 0.8 x 8.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #132,029 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Dave Kinnear on January 24, 2010
Format: Hardcover
The subtitle of this book is "The art of turning tough times into triumph," and could not be timelier. Calling the 2008 and 2009 "tough times" could be the understatement of the decade. In the preface, McFarland states as a universal truth that, "It's often during life's most difficult times that we discover our most critical hidden strengths and that we forge our most important capabilities." Certainly we can use some strengths going into thus new decade - hidden or otherwise. But what causes that resilience, that ability to bounce back?

Bounce is written as a story, a technique that I've come to appreciate and respect in getting across sound business and personal growth lessons. Using a story based on real world experience and people while creating a fictitious company and characters allows the author to keep the reader's interest while making his or her point. In McFarland's case, he used a compelling story to reveal and demonstrate his six principles of "Bounce":

1. Embrace the bounce. Life is adaptation, which is the repeated disintegration and reintegration in the face of change.
2. Manage the anxiety. Excellent leaders know how to absorb anxiety from a fear of the discontinuous change happening and convert it to anxiety over what will happen if people and the organization doesn't change and adapt.
3. Manage the mental factor. Change leaders know how to manage their own mental processes in times of stress and how to help their teammates do the same.
4. Manage the money. Why? Because a company can have a great mission, terrific morale and enlightened leadership and still hit a rough patch that runs them out of money.
5. Manage the mission.
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Format: Kindle Edition Verified Purchase
I love working with a story when we are trying to teach lessons in the business world. This story is so well prepared and brought to light. I can feel each moment in the conference room where the team is working hard to create a future. I can relate to each workout in the gym and Joe is a wonderful character bringing the lessons to the table. Mr. Mcfarland has a great touch moving the lessons through the story and touching each reader along the way!
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Format: Kindle Edition Verified Purchase
A very short and to the point book about how failing companies can "bounce" back. Using a lot of military similarities, Mcfarland shows through the use of a story how a leader can absorb anxiety and rally teams around new ideas. Some of it seemed cliche at times, but there are some good pointers to pull from this book. If you work in a turn-around situation, this book is worthwhile. There isnt much to pull from in terms of practical/tactical items, but you can benefit from the storyline and try to adapt your situation to the book's ideas.

Overall, thought it was good, but not exactly great.
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Format: Hardcover
I simply cannot understand all of the positive reviews for this book. The fact that the author had to make up a fairy tale about a company's turn around makes me wonder if he has any REAL knowledge of REAL companies to share. Given McFarland's bio, I expected more... MUCH MORE. This book was VERY VERY disappointing.
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Format: Hardcover
This book is written in a story format and describes the story of MIKE (a division manger) in a large company
the book is easy to read and can also be used for some life situations. I would recommend the book to read

In a nutshell the book talks about
The company is facing revenue shortfall ( bad times) and Mike has to cut costs. Mike goes to the gym to work out with his friend Joe from the Military and Joe says that a good downtime should not be wasted and the company can bounce back. Joe explains that the military uses the the technique of breaking people down and rebuilding them like the Letter V. In V we go down and come right back up higher than where we were before. Some companies are like a glass ornament that when they fall they break others are like an orange they get bruised but a rubber ball bounces right back

Joe also teaches Mike how to absorb anxiety and to convert anxiety of type 1 ( what will happen if i loose my job) to anxiety of type 2 ( what can i do to help the company so that i do not loose my job). Joe says that you should run towards the sound of gunfire as you will be more easily shot down if you try to run away from the assailant.

Mike also realizes that his relationship with his begum is suffering as he is under stress and not communicating with her as he does not want to convey the negative news. Mike instead thinks about the good times he had with his wife.
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Format: Hardcover
It is a short book that reads like a novel (as opposed to a self-help business book), taking the reader through the life of a manager as he faces declining sales and is trying to reinvigorating the company (the author calls it "reintegration"). He realizes that the same old method of quarterly cost cutting has led the business into an on-going downward spiral that is actually hurting the company and threatening its future. The basic premise is that companies can do three things in times of decline: they can hit the ground and shatter (like crystal hitting the ground), they can hit the ground and be deeply bruised (like an orange, where all the damage is on the inside) OR they can use the decline as a time to prepare to emerge stronger and ready for the next phase - the bounce phase....not unlike a super ball.

Overall I liked this book. The books message is applicable to businesses and to individuals alike. In short, downslides happen -- how you prepare and handle the low points positions you for the next bit of growth. I have recently gone through a "bounce" situation in my career and wished I had read this book before hand. Further, I was so impressed by the message (not so much the quirky story itself, but the underlaying message) that the first thing I did Monday morning was to send a synopsis of the book to my boss.

Update: Within an hour of sending the note to my boss she responded saying that she downloaded the book to her kindle.
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