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Bounce: The Art of Turning Tough Times into Triumph Hardcover – September 15, 2009
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—Dan Heath, co-author of Made to Stick
"Keith McFarland has written a brilliant and insightful work on how leaders should face adversity. It’s a must read for leaders in every field in these times which present daunting challenges and require strong people at the top."
—General Anthony C. Zinni USMC (Retired)
"An indispensable guide for leadership and for life. McFarland mines deep truths on how we can meet whatever challenges life throws our way."
—Chris Gardner, #1 New York Times bestselling author of The Pursuit of Happyness and Stay Where You Are
"How truly relevant! This amazing story teaches proactive thinking and creative action around six key principles. A marvelous and enlightening read."
—Stephen R. Covey, author of the #1 New York Times bestseller The 7 Habits of Highly Effective People
“When the going gets tough, leaders must know how to adapt in the face of stress—how to bounce. Keith McFarland’s book will show managers in the hot seat how to help their organizations ‘embrace the bounce’—stop blaming, face reality, and take control. This book may be just what your company needs to turn things around!”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level
"In times like these, when the rules seem to be changing…Bounce can be just the provocation we need to rediscover our path to success."
—Stephen C. Lundin, Ph.D., author of the national bestseller Fish!
“Strikingly insightful...the definitive playbook for these challenging times.”
—Kevin Reilly, Entertainment President, Fox Broadcasting
“A must read that is truly inspiring…What’s even more impressive than the storytelling are the takeaways that you’ll instantly incorporate into your life. Consider this book’s cover price small payment for the golden nuggets of wisdom you’ll be carting off.”
—Josh Berman, Co-Founder, MySpace.com; President, Slingshot Labs
“Just as the nature of business has changed in our Web 2.0 world, the nature of leading people has changed. Bounce is going to reorient the way you think about tackling business issues, keeping your team engaged, and winning in the marketplace.”
—Dave Barger, President & CEO JetBlue Airways Corporation
About the Author
Top Customer Reviews
Bounce is written as a story, a technique that I've come to appreciate and respect in getting across sound business and personal growth lessons. Using a story based on real world experience and people while creating a fictitious company and characters allows the author to keep the reader's interest while making his or her point. In McFarland's case, he used a compelling story to reveal and demonstrate his six principles of "Bounce":
1. Embrace the bounce. Life is adaptation, which is the repeated disintegration and reintegration in the face of change.
2. Manage the anxiety. Excellent leaders know how to absorb anxiety from a fear of the discontinuous change happening and convert it to anxiety over what will happen if people and the organization doesn't change and adapt.
3. Manage the mental factor. Change leaders know how to manage their own mental processes in times of stress and how to help their teammates do the same.
4. Manage the money. Why? Because a company can have a great mission, terrific morale and enlightened leadership and still hit a rough patch that runs them out of money.
5. Manage the mission.Read more ›
Overall, thought it was good, but not exactly great.
the book is easy to read and can also be used for some life situations. I would recommend the book to read
In a nutshell the book talks about
The company is facing revenue shortfall ( bad times) and Mike has to cut costs. Mike goes to the gym to work out with his friend Joe from the Military and Joe says that a good downtime should not be wasted and the company can bounce back. Joe explains that the military uses the the technique of breaking people down and rebuilding them like the Letter V. In V we go down and come right back up higher than where we were before. Some companies are like a glass ornament that when they fall they break others are like an orange they get bruised but a rubber ball bounces right back
Joe also teaches Mike how to absorb anxiety and to convert anxiety of type 1 ( what will happen if i loose my job) to anxiety of type 2 ( what can i do to help the company so that i do not loose my job). Joe says that you should run towards the sound of gunfire as you will be more easily shot down if you try to run away from the assailant.
Mike also realizes that his relationship with his begum is suffering as he is under stress and not communicating with her as he does not want to convey the negative news. Mike instead thinks about the good times he had with his wife.Read more ›
Overall I liked this book. The books message is applicable to businesses and to individuals alike. In short, downslides happen -- how you prepare and handle the low points positions you for the next bit of growth. I have recently gone through a "bounce" situation in my career and wished I had read this book before hand. Further, I was so impressed by the message (not so much the quirky story itself, but the underlaying message) that the first thing I did Monday morning was to send a synopsis of the book to my boss.
Update: Within an hour of sending the note to my boss she responded saying that she downloaded the book to her kindle.
Most Recent Customer Reviews
The author took a step by step approach to outlining transformation in business during tough times using a narrative filled with memorable examples. Useful and elegant.Published 7 months ago by Chase
Once I began the book I found it very hard to put down. There was a quality message presented in a realistic storyPublished 22 months ago by Steven Semancik
The book turned to be one of the best I've ever read. It addresses most of the challenges opposing a leader in the situations where one needs to literally bounce against all the... Read morePublished on March 10, 2014 by Alex Ragel