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Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World Hardcover – April 21, 2016

4.6 4.6 out of 5 stars 168 ratings

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 There’s little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana.
 
Why? Most economists—from Adam Smith and Karl Marx to Thomas Piketty—say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. “Our riches,” she argues, “were made not by piling brick on brick, bank balance on bank balance, but by piling idea on idea.” Capital was necessary, but so was the presence of oxygen. It was ideas, not matter, that drove “trade-tested betterment.”  Nor were institutions the drivers. The World Bank orthodoxy of “add institutions and stir” doesn’t work, and didn’t. McCloskey builds a powerful case for the initiating role of ideas—ideas for electric motors and free elections, of course, but more deeply the bizarre and liberal ideas of equal liberty and dignity for ordinary folk. Liberalism arose from theological and political revolutions in northwest Europe, yielding a unique respect for betterment and its practitioners, and upending ancient hierarchies. Commoners were encouraged to have a go, and the bourgeoisie took up the Bourgeois Deal, and we were all enriched.
 
Few economists or historians write like McCloskey—her ability to invest the facts of economic history with the urgency of a novel, or of a leading case at law, is unmatched. She summarizes modern economics and modern economic history with verve and lucidity, yet sees through to the really big scientific conclusion. Not matter, but ideas. Big books don’t come any more ambitious, or captivating, than
Bourgeois Equality.
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Editorial Reviews

Review

"It took me two months to read this 650-page, small-type book, the third volume in a trilogy. In that time I read several other books, absorbing Bourgeois Equality in small doses on trains, ships, Tubes, sofas and beds. If that sounds like faint praise, it's not. I wanted to savour every sentence of this remarkable feast of prose. It is a giant of a book about a giant of a topic: the ‘great enrichment’ of humanity over the past 300 years. It is so rich in vocabulary, allusion and fact as to be a contender for the great book of the great book of our age. Dump your copy of Thomas Piketty and put Deirdre McCloskey on the bookshelf instead." -- Matt Ridley ― The Times, Book of the Week

"It has always seemed to me that history is overdetermined, so any attempt to pick out a single cause will be doomed, and yet McCloskey's insistence on the essential role of what she variously calls ideas, ideology, ethics or rhetoric—the social acceptability of bourgeois folk engaging honourably in business—is persuasive. . . .
Bourgeois Equality is richly detailed and erudite, and it will join its companion volumes as essential reading on the industrial revolution, as well as a model of the intellectual depth and breadth achievable through the study of economics." -- Diane Coyle ― Financial Times

"A sparkling book. . . . McCloskey makes a convincing case." -- Martin Wolf ―
Financial Times, Best Books of Early 2016

“McCloskey has spent a long and distinguished career asserting the efficacy of free markets in goods and labour. . . . Unusually versed in philosophy and literature, she has acted as something of a domestic chaplain for the Chicago school of economists, ministering to the spiritual state of
Homo economicus. . . . McCloskey is at her best in arguing that economics and ethics are mutually important but largely autonomous spheres of human endeavour.” -- Jeffrey Collins ― Times Literary Supplement

About the Author

Deirdre Nansen McCloskey is distinguished professor emerita of economics and of history, and professor emerita of English and of communication, at the University of Illinois at Chicago. 

Product details

  • Publisher ‏ : ‎ University of Chicago Press; First Edition (April 21, 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 768 pages
  • ISBN-10 ‏ : ‎ 022633399X
  • ISBN-13 ‏ : ‎ 978-0226333991
  • Item Weight ‏ : ‎ 2.68 pounds
  • Dimensions ‏ : ‎ 9.1 x 6.1 x 2.1 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 168 ratings

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4.6 out of 5 stars
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Customers say

Customers find the book well-researched and informative. They describe it as a good, entertaining read with clear writing style. Many find the content artistic and funny. However, some readers feel the word length is excessive, repetitive, and wordy. Opinions differ on the pacing - some find it provocative and challenging, while others feel it drifts off on tangents without immediately being relevant.

AI-generated from the text of customer reviews

27 customers mention "Knowledge"27 positive0 negative

Customers find the book well-researched, thorough, and engaging. They appreciate the references from literature and economics, as well as the useful notes and bibliography. The book provides a convincing rationale for the unpreceded growth of the last 60-100 years and could be useful for anyone considering reading it.

"...McCloskey’s exposition is broad in scope, well-researched, thorough and argued well...." Read more

"...this book to those who like understanding systems, economies, history, and the standard of living...." Read more

"...and is repetitious in too many places, (2) there's a broad display of impressive erudition but it seems to me excessive and extraneous...." Read more

"This is probably one of the most interesting books that I have read, not only about economics but about history, intellectual history, art and..." Read more

22 customers mention "Writing style"17 positive5 negative

Customers find the book well-written and well-researched. They appreciate the eloquent explanations and literary style. However, some readers feel the writing is discursive and tangential, making it an easy read for non-economics students.

"...Despite the discursive, tangential--and entertaining--style (why write one sentence when you can turn it into five paragraphs?),..." Read more

"...Strengths of the book: (1) the book is well-written and I enjoyed the author's conversational tone, (2) I particularly enjoyed the author's..." Read more

"...most part she spoke plainly and, for this non-economist, it was an easy read...." Read more

"...McCloskey is lucid, clear, focused, and funny, ranging from history going back tens of thousands of years to, if you wait for it, a slur at the Cubs..." Read more

6 customers mention "Readability"6 positive0 negative

Customers find the book easy to read and engaging. They praise the author as a brilliant, practical analyst with a deep and broad perspective.

"...All in all, a fascinating read. At times, though, one wishes it were a little shorter." Read more

"...Deirdre McCloskey has produced an amazing document and at the same time a shot in the arm for lovers of liberty and defenders of capitalism...." Read more

"She is a brilliant, practical analyst with a deep and broad knowledge of economic and social history." Read more

"Beautiful. compelling, informative feast..." Read more

4 customers mention "Entertainment value"4 positive0 negative

Customers find the book entertaining and funny. They describe it as a fascinating defense of capitalism in a clear, focused manner.

"...Despite the discursive, tangential--and entertaining--style (why write one sentence when you can turn it into five paragraphs?),..." Read more

"...McCloskey is lucid, clear, focused, and funny, ranging from history going back tens of thousands of years to, if you wait for it, a slur at the Cubs..." Read more

"...McCloskey is well-read, unconventional and both challenging and amusing." Read more

"An entertaining and fascinating defense of capitalism...." Read more

3 customers mention "Art direction"3 positive0 negative

Customers appreciate the book's art direction. They find it literary and vivid, describing historical analysis from art to literature to Adam Smith.

"...not due to capitalism, socialism, or science, but to-again, this dignifying of work, governments getting out of the way and not actively..." Read more

"...Nonetheless, her relentless forays analyzing literary, operatic, artistic, and ethical thought and the history of economic theory make for engaging..." Read more

"Radical, comprehensive in its historical analysis, from art to literature to Adam Smith and more, literary and vivid" Read more

6 customers mention "Pacing"4 positive2 negative

Customers have different views on the pacing of the book. Some find it radical and comprehensive, with an original perspective supported by citations from many different sources. Others mention that it drifts off on tangents without immediately apparent relevance, packed with obscure references and winding allusions.

"An original perspective, supported with citations from mamy different sources. Ethics comenack as a foundation of moderm societies...." Read more

"...sentences, frequent and occasionally long parentheticals, and obscure allusions (intended as a “wink-wink” to the well-read)...." Read more

"...McCloskey is well-read, unconventional and both challenging and amusing." Read more

"Radical, comprehensive in its historical analysis, from art to literature to Adam Smith and more, literary and vivid" Read more

5 customers mention "Word length"0 positive5 negative

Customers find the book too long for its theme. They mention long sentences, frequent parentheticals, and obscure allusions. The book is repetitive and discursive, with 67 chapters.

"...other hand, her writing style is difficult to read because she uses long sentences, frequent and occasionally long parentheticals, and obscure..." Read more

"...and is repetitious in too many places, (2) there's a broad display of impressive erudition but it seems to me excessive and extraneous...." Read more

"...many other reviewers, found Bourgeois Equality important, but overly repetitive and discursive...." Read more

"Too wordy. Could get the point across is a lot less pages." Read more

Top reviews from the United States

  • Reviewed in the United States on June 10, 2021
    In this book Deirdre McCloskey answers my questions about why the Great Enrichment occurred, why it occurred originally in Northwestern Europe, and why it didn’t occur as dramatically in many other parts of the world, even today. Her explanation is well-supported and gets to the first principles or root causes of the Great Enrichment. McCloskey’s thesis is that the Great Enrichment was caused by a broad transformation in the values of those societies to regard the pursuit of “trade-tested betterment” as an honorable and proper activity for mankind. This became known as the bourgeois culture.

    McCloskey bridges the causal progression between the Great Awakening of the Enlightenment and the Great Enrichment often associated with the Industrial Revolution. Also termed the Great Divergence (from the low standard of living that had previously existed for millennia), this explosive progress did not flow naturally or automatically from the Renaissance’s scientific advances and better paintings. Legions of people had to be freed to engage in trade-tested betterments to make such radical progress in material wealth production across the entire society. This is why China never advanced despite all their early advantages in technology and, arguably, institutions. And this is why the United States, which started off with no opposing clerisy (the entrenched, self-identified intellectual elites), became the epitome of the bourgeois culture of the Great Enrichment. Both the Enlightenment and the Great Divergence were at their heart caused by a revolution in the prevailing philosophy of the national culture.

    Scientists tend to focus on what is easy to measure, and historians more so. So historians tend to focus on analyzing documented institutions as causal factors rather than analyzing culture. Culture is very hard to measure, but McCloskey spends most of the book examining various indicators to get at it. Measuring and differentiating cultures today is also not politically correct. Her implicit argument is that all cultures are not equal in achieving a good life for their citizens, which is blasphemy in our post-modern world.

    In this book McCloskey also explains why the earlier attempts to explain the Great Enrichment are off the mark. She explains that imperialism, slavery, capitalism, socialism, technological progress or the presence of good “institutions” per se all did not have sufficient impact alone, occurred at a different place in history, or were not sufficiently unique to Northwestern Europe to be valid causes on their own. At best some of these factors were caused by the Great Enrichment, and in some cases they actually worked to retard its progress.

    McCloskey identifies that the Great Divergence was ultimately caused by a transformation in the prevailing ethics and rhetoric in those societies that led their enrichment. She states that “words and ideas caused the modern world.” My only criticism is that McCloskey does not explicitly tie those values, morality and rhetoric of the culture to its underlying philosophy. The underlying philosophy of the Enlightenment was a radical change, especially in Great Britain, and that is what changed the attitudes, values, morality and rhetoric of the culture. McCloskey mentions the philosophers who led this transformation – Locke, Hume, Smith, and their Enlightenment brethren – but more as representatives of the cultural transformation. She does not give them their due as the prime movers behind the Great Enrichment. It was in fact a transformation in the prevailing philosophy that really caused the Enlightenment and then the Great Enrichment.

    McCloskey is overly optimistic that other countries and cultures will be able to improve their standard of living as much as the leading countries that have embraced the bourgeois virtues. Many countries have indeed improved the conditions of their citizens, but only by copying the technologies and institutions of the countries that led the bourgeois revolution. The ability to produce the Great Convergence (in which other countries approach the standard of living of Western Europe and the US) envisioned by McCloskey will be limited until and unless they adopt the bourgeois virtues, as most of Europe eventually did. Only through a wholesale cultural transformation can these societies enlist all of their citizens in the necessary broad-based quest for trade-tested betterment. Unfortunately for many of them, this is not happening because the bourgeois virtues are usually anathema to their own indigenous cultures.

    McCloskey points out that the admiration for the bourgeois virtues continues to be under assault by the clerisy. The rise of the bourgeoisie delegitimized and diminished the political, economic and cultural power of the clerisy. The clerisy have been fighting back ever since. McCloskey warns that our prevailing culture, which still fundamentally admires the bourgeois virtues, can be undone by the rhetoric of the clerisy, and this appears to be happening today. This book is McCloskey’s eloquent explanation for what is at stake in this philosophical conflict, and why.

    McCloskey’s exposition is broad in scope, well-researched, thorough and argued well. On the other hand, her writing style is difficult to read because she uses long sentences, frequent and occasionally long parentheticals, and obscure allusions (intended as a “wink-wink” to the well-read).

    I did not read and review the two previous books in the trilogy (Bourgeois Virtues, Bourgeois Dignity), but this book appears to be the summation and conclusion of the argument that McCloskey makes for bourgeois virtues and their importance in the Great Enrichment of the globe’s population. I strongly recommend this book for anyone who wants to understand the fundamental reasons why Western Civilization eclipsed the rest of the world by growing the prosperity of its citizens.
    9 people found this helpful
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  • Reviewed in the United States on June 16, 2020
    Amazingly, after about 21 months, I have finished this book! For those who are even harder-core autodidacts than I, this is the second of a trilogy.
    Nonetheless, if you want your college-in-a-box major of economic history, this is absolutely the book.

    Despite the discursive, tangential--and entertaining--style (why write one sentence when you can turn it into five paragraphs?), Professor McCloskey has some very key points to make that can be found nowhere else:

    a)The increase in the world's standard of living since 1800 has not been incremental but leaps and bounds: 10, 30, 100 times better. This she terms "The Great Enrichment."

    b) The reason for this is that not until the 1700s (Dutch) and 1800s (England/Scotland) did national cultures exist which dignified and respected work and workers/tradesmen. Even Shakespeare was guilty of elevating only the aristocrats/"clerisy" and looking down his nose at business and trade. We take this approach for granted--at least some do--now, but it is rare, and fortunate for us that it developed. Her term for this is "trade-tested betterment."

    c) The great breakthroughs that have occurred are not due to capitalism, socialism, or science, but to-again, this dignifying of work, governments getting out of the way and not actively discouraging improvement, and engineers/tinkerers who test and compete to improve things.

    I recommend this book to those who like understanding systems, economies, history, and the standard of living. For potential readers and acolytes, it is my fondest hope that someone writes a Cliff Notes guide to the book so that it becomes more accessible to a wide range of people.

    This is a profound and learned book, comprehensive, useful, and most of all, optimistic.
    8 people found this helpful
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Top reviews from other countries

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  • Ricardo Duarte
    5.0 out of 5 stars Imperdível!
    Reviewed in Brazil on May 11, 2022
    Um clássico obrigatório para quem tenta entender o mundo em que vive.
  • Ana Laura Chavez Velarde
    5.0 out of 5 stars Excelent buy
    Reviewed in Mexico on January 17, 2022
    Excellent buy.
    Deirdre McCloskey simply is magnificent
  • Pepi Arenas perez
    1.0 out of 5 stars Que cuando se haga una compla por error que te des la opción de hacer la devulucion
    Reviewed in Spain on May 10, 2020
    Hola este libro fue compilado por error y no me deja realizar la develucion y no lo necesito para nada pues no se ni ingle ni nada
  • Client Amazon
    5.0 out of 5 stars Ce sont les valeurs, et pas les institutions qui expliquent le décollage économique
    Reviewed in France on February 3, 2018
    Ce livre développe une thèse intéressant: Ce sont les valeurs, et pas les institutions qui expliquent le décollage économique. Bien que très long, et au contraire des tome précédents, celui-ci est lisible, précis et bourré de références.
  • Nargis Ajaz
    5.0 out of 5 stars Backbone for entrepreneurs, does keep you involved with examples ...
    Reviewed in the United Kingdom on May 20, 2016
    Backbone for entrepreneurs, does keep you involved with examples illustrated. Purchased it after an interesting review in The Times. Very factual.