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Greg Alexander
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The Boutique: How To Start, Scale, And Sell A Professional Services Firm Kindle Edition

by Greg Alexander (Author) Format: Kindle Edition
What Is A Boutique?

    • A professional services firm past the start-up stage but pre-scale.
    • Examples can be found in consulting, marketing and advertising, IT services, etc.
    • It's basically anyone who sells their expertise.
    • There are 1,465,900 boutiques.

    This book is for owners of professional services firms

      • It Is About What Firms At Scale Do
      • It is about what boutiques need to do to scale.
      • This knowledge gap between those at scale, and those not at scale, makes all the difference

      There is about two trillion dollars spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.


      We Are In The Golden Era Of Boutiques

        • The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house.
        • Clients are looking for external expertise.
        • Clients have big budgets to spend.
        • Clients are buying from boutiques in record numbers.

        The sun is shining. Time to make hay.
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        1. Print length
          272 pages
        2. Language
          English
        3. Accessibility
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        4. Publication date
          October 6, 2020
        5. File size
          941 KB
        6. Page Flip
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        7. Word Wise
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        8. Enhanced typesetting
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        Editorial Reviews

        Review

        Very well written and informative.
        The Boutique by Greg Alexander is a fascinating book that teaches how to start, scale and sell your expertise. A boutique is a business that sells its professional services and has less than 250 employees. Interestingly, it is harder to sell a service than it is a product. The author skillfully organized this book into sections that allow him to zero in on the point he is delivering. He asks meaningful questions that make you face the "why" into what you are doing. I found this book informative and interesting.​​​​​​​

        From the Author

        Get This Book For Your Team
        Share the learnings from this book with your
        team. It's a great way to inspire new thinking
        and help create alignment around new ways of
        thinking. You can also have your key leaders
        join the Collective 54 mastermind community
        with you. Participating in the Collective as a
        team creates stronger team learning and saves
        time when you do it together. The expertise
        and member engagement in Collective 54 are
        based on The BOUTIQUE.

        Product details

        About the author

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        Greg Alexander

        Greg Alexander

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        Greg Alexander is the founder of Collective 54, the first mastermind community for thriving boutique professional service firms. I spend my time helping founders make more money, make scaling easier, and making an exit achievable.

        Greg is passionate about creating financial independence for all. Prior to starting Collective 54, Greg had two careers spanning 25 years. He co-founded SBI, a professional service firm, and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest.

        Prior to SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is a published author and his podcast and Company TV series on Sales and Marketing insights from B2B thought leaders and growth experts, set an industry benchmark. Greg is an active member of YPO and several private peer organizations including being the founder of Collective 54.

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