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Dun And Bradstreet Guide Doing Business Around World Revised Hardcover – December 1, 2000
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From Library Journal
Providing extensive information, this reference work is designed to help the user enter the global market. Morrison and Wayne A. Conaway (Kiss, Bow or Shake Hands, LJ 1/95) and Joseph J. Douress (1993-1994 Exporter's Encyclopedia, Dun & Bradstreet Information Srvc., 1993) have organized their work into 40 chapters, one for each of the top trade partners of the United States. Their up-to-date guidebook presents an array of brief information about the language, government system, population, geography, and natural resources of each country. Topics useful for business include holidays, time treatment and punctuality, work week/hours, religious/society influences, economic conditions, comparative risk ratings and data (country, trade flows with the United States, monetary policy, trade policy), protection of intellectual property rights, foreign investment climate, politics and leaders, useful contacts, passport/visa requirements, and cultural tips. Two appendixes give documents used in international trade and web addresses. A useful tool for travelers and students alike; recommended for executives and professionals doing or planning international business.?Joseph W. Leonard, Miami Univ., Oxford, Ohio
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
About the Author
Terri Morrison is president of Getting Through Customs, a Pennsylvania-based firm that produces material to enhance global business and social practices. Wayne A. Conaway is the company's vice president of research. They are the authors of Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries. Joseph J. Douress is Director of Global Trade Services for Dun & Bradstreet Information Services and publisher of Dun & Bradstreet's Exporter's Encyclopedia.
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Top Customer Reviews
The biggest problem is with keeping current. (The authors allude to this issue in their preface.) This book was based on 1999 material and published in 2001. There's a lot of material that has very limited shelf-life, such as a list of government officials in Italy. They publish a list of national holidays for each country, listing both date and day of the week. (Where was their editor?) Obviously that information is only good for one particular year.
Treatment is superficial in many aspects. Under "currency" they only state the name of the currency, with no reference to pegging or exchange rate volatility. Under "Intellectual Property Rights" they discuss the treaties the country has signed. You would never learn there is an intellectual property issue in China from reading this book, because China has signed all pertinent treaties.
Their treatment of cultural issues is not structured. They list five cultural tips per country. These tend to focus on manners issues such as being (or not being) on time. I'm more attune to the method that Geert Hofstede uses in his books where he defines a cultural trait, discusses its implications, and then states how strong that cultural trait is in the country. For example, Hofstede introduces "power distance" as a measure of hierarchy and respect for authority. He then discusses implications for the decision making and negotiation processes. Finally, he gives the scores for each country, leaving the reader to draw conclusions. The authors of this book do discuss one cultural trait for all countries, defined as "Time." To them it means attitudes toward promptness. There is no discussion of the inverse relationship between attention to promptness and flexibility in scheduling, which is a hugely important issue in buying or selling.
Finally, and this is a personal issue because I am a purchasing consultant and educator, there is a heavy emphasis on selling in other countries but almost no attention to buying there. They could have given GSP-status for imports into the US, for example.
I recommend spending your money elswhere. Buy "Kiss, Bow" to learn about manners issues. Get "Culturegrams" to get annually updated information on history and geography. If you really want to study a country it will take more depth and more current material than this book carries.