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Brady, Brady, Brady: The Complete Story of The Brady Bunch as Told by the Father/Son Team who Really Know Hardcover – August 31, 2010
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Here’s the story...of a unique father-and-son creative team who masterminded the conception, construction and casting of everything Brady.
Diehard fans and classic-TV buffs will rally around this collaborative, pleasingly retro tell-all.
About the Author
Lloyd J. Schwartz was the associate producer and director of The Brady Bunch. After The Brady Bunch, Lloyd served as a writer/producer of various television shows, including Happy Days, Laverne and Shirley, What's Happening!!, and Three's Company. He also wrote and produced the stage musical A Very Brady Musical, which debuted in Los Angeles in 2008. Schwartz lives in Los Angeles, California.
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Top Customer Reviews
As other reviewers have stated, there are also LOTS of "clapping himself on the back" from Lloyd Schwartz. The first part of the book is very nice (albeit simple, see above) from Sherwood Schwartz. Once it shifts to the Lloyd Schwartz part, there really is a lot of self-congratulations about what an incredible talent LLOYD SCHWARTZ is, and what a jerk Robert Reed was. Something tells me there are two sides to the Lloyd Schwartz/Bob Reed debate. I think this was a case of two egos colliding, to be honest. :)
Regardless its a nice read, very quick, and has some nice insight...but really, when its billed as the "Complete Story" as told by those who 'REALLY know'...I expected a LOT more.
Overall, the book was a fun, quick read - it only took me about one night to complete. I've read almost every book on the Brady Bunch and was less than impressed with this one. The book is set up like this: The first half, which really ends up being the first third, is written by Sherwood Schwartz and then the other half, which ends up being the last two thirds is written by his son Lloyd Schwartz. Sherwood Schwartz is professional, talented, and humble and his third of the book comes off that way. His ancedotes about writing the pilot, getting rejected by major networks, casting, production, Robert Reed, etc. are all interesting and fun to read. While most of his stories won't be new to Brady fans (i.e. Robert Reed being difficult, dyeing Mike Lookinland's hair brown) they are at least easy to read, fun, and a reminder of why we love the show so much.
However, while Sherwood's third is professional and humble, Lloyd's Schwartz's portion of the book is everything but. Lloyd comes off as egotistical, arrogant, unprofessional, and untalented. Basically, he seems to spend more time proving to the reader that every memorable line, moment, backstage anecdote, and plot development associated with the series was his idea and less time telling us interesting new stories about the production of the show. He takes credit for everything - including helping Maureen (Marcia) off cocaine. The book advertises as the real in depth look at the show, but apprently that means listening to Lloyd pontificate about he was the youngest asoociate producer to work in television etc. etc. It all ends up being more of a testimonial to himself than the beloved show he worked on. Also, his thoughts on Robert Reed are awful. While I'm sure he was a difficult person to deal with Sherwood at least comments on Reed in a professional manor by exposing his flaws but also pointing out his talents. Lloyd speaks of Reed as if he's a piece of dirt under his finger nail and it comes off as disgusting and unprofessional.
The last part of Lloyd's section covers all the reunion and spinoffs including the motion pictures and the stage musical. These are so brief they're hardly worth a read - with a page or less on each production he barely skims the surface telling us brady fanatics no new information.
I recommend the book with an asterisk. Only because I enjoyed Sherwood's section and also found some of the anecdotes in Lloyd's amusing. But if you're a real Brady fanactic it won't offer up much new information. Except maybe that Lloyd Schwartz has an enormous head. Having said that, most Brady fanactis (like myself) are completeist when it comes to the show and will go ahead and buy the book anyway. But if you're a semi-brady fan do yourself a favor and pick up "Growing Up Brady" by Barry Williams, Maureen McCormick's newer biography, or one of the many fan-written books on the show. They are much more interesting reads all around.