About the Author
Lloyd J. Schwartz was the associate producer and director of The Brady Bunch. After The Brady Bunch, Lloyd served as a writer/producer of various television shows, including Happy Days, Laverne and Shirley, What’s Happening!!, and Three’s Company. He also wrote and produced the stage musical A Very Brady Musical, which debuted in Los Angeles in 2008. Schwartz lives in Los Angeles, California.
Here’s the story...of a unique father-and-son creative team who masterminded the conception, construction and casting of everything Brady.
Inspired by the statistics in a 1966 Los Angeles Times article about the prevalence of marriages that incorporate children from previous relationships, Sherwood Schwartz, a humor writer in the Army during World War II, hatched the idea for a half-hour situation comedy about the “gentle blend of two families into one.” Based on his success with Gilligan’s Island, he confidently pitched the pilot titled “Yours & Mine” to three adamant networks, then waited several years until The Brady Bunch finally aired in September 1969. The grueling casting process took months to gel, but eventually the Brady family took shape, headlined by handsome, Shakespearean-trained Robert Reed, affable, multitalented Florence Henderson (who narrowly beat out Joyce Bulifant), and Emmy Award–winning actress Ann B. Davis. Schwartz notes that the cast worked well together except for nitpicky, unmanageable curmudgeon Reed, who “thought television was beneath him” and antagonistically second-guessed lines and scenes throughout the life of the series. Schwartz’s homespun narration, filled with personal quips, clever “tangents” on Hollywood politics and an homage to the post-production’s unsung heroes soon yields to his son Lloyd, who takes the helm for the remaining two-thirds of the book. In examining the series’ episodes, its five-year run, little-known insider information on cast and crew and life after Brady, Schwartz creates a breezy, nostalgic behind-the-scenes report from a producer’s perspective. Revelations are mild by modern standards, but both narrations compliment and respect each other. Both authors brand the book as an authentic interpretation of the machinations behind the success, and the complications, of The Brady Bunch and how the franchise amazingly continues to be reinvented.
Diehard fans and classic-TV buffs will rally around this collaborative, pleasingly retro tell-all.