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Brady, Brady, Brady: The Complete Story of The Brady Bunch as Told by the Father/Son Team who Really Know Hardcover

3.8 out of 5 stars 43 customer reviews

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Editorial Reviews

About the Author

Sherwood Schwartz is the creator of The Brady Bunch. He is an Emmy-award winning writer and producer, and has written and produced more than 700 TV shows. In 1963, Sherwood created, wrote, and produced Gilligan’s Island, before creating The Brady Bunch in 1969. Schwartz lives in Los Angeles, California.

Lloyd J. Schwartz was the associate producer and director of The Brady Bunch. After The Brady Bunch, Lloyd served as a writer/producer of various television shows, including Happy Days, Laverne and Shirley, What’s Happening!!, and Three’s Company. He also wrote and produced the stage musical A Very Brady Musical, which debuted in Los Angeles in 2008. Schwartz lives in Los Angeles, California.

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Kirkus Reviews, July 2010
Here’s the story...of a unique father-and-son creative team who masterminded the conception, construction and casting of everything Brady.

Inspired by the statistics in a 1966 Los Angeles Times article about the prevalence of marriages that incorporate children from previous relationships, Sherwood Schwartz, a humor writer in the Army during World War II, hatched the idea for a half-hour situation comedy about the “gentle blend of two families into one.” Based on his success with Gilligan’s Island, he confidently pitched the pilot titled “Yours & Mine” to three adamant networks, then waited several years until The Brady Bunch finally aired in September 1969. The grueling casting process took months to gel, but eventually the Brady family took shape, headlined by handsome, Shakespearean-trained Robert Reed, affable, multitalented Florence Henderson (who narrowly beat out Joyce Bulifant), and Emmy Award–winning actress Ann B. Davis. Schwartz notes that the cast worked well together except for nitpicky, unmanageable curmudgeon Reed, who “thought television was beneath him” and antagonistically second-guessed lines and scenes throughout the life of the series. Schwartz’s homespun narration, filled with personal quips, clever “tangents” on Hollywood politics and an homage to the post-production’s unsung heroes soon yields to his son Lloyd, who takes the helm for the remaining two-thirds of the book. In examining the series’ episodes, its five-year run, little-known insider information on cast and crew and life after Brady, Schwartz creates a breezy, nostalgic behind-the-scenes report from a producer’s perspective. Revelations are mild by modern standards, but both narrations compliment and respect each other. Both authors brand the book as an authentic interpretation of the machinations behind the success, and the complications, of The Brady Bunch and how the franchise amazingly continues to be reinvented.

Diehard fans and classic-TV buffs will rally around this collaborative, pleasingly retro tell-all.
BradyWorld.com, August 2010
“The average reader will enjoy Brady, Brady, Brady for the tabloid-like stories regarding off-screen romances, drug problems among the cast, on-set fighting, and other scandals that have taken place over the last 40+ years. The loyal, dedicated Brady Bunch fan will enjoy the book for all that as well as getting answers to some of those long-time unanswered questions—such as in what city did the Bradys reside?
Overall, Sherwood and Lloyd Schwartz provide their readers with a very good summary of the highs and lows in the history of The Brady Bunch. New things are brought to light, and the book provides additional detail about many of the things fans already know.”
Gael Fashingbauer Cooper,  TODAYshow.com, 8/29/10
Here's the story ... of that famous family. There have been many books written about "The Brady Bunch," but now creator Sherwood Schwartz and his son, Lloyd, took their turn with "Brady, Brady, Brady." You'd think there wasn't much left to be said about the group who somehow formed a family, but the Schwartzes pull out some juicy tidbits that will resound with fans. They're blunt about the problems with star Robert Reed, who was no fan of the scripts, and random trivia bits too. Lloyd was the one who tossed the football at Marcia's nose — no one else could throw it straight — and the football itself was Nerf.
--This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Running Press
  • Language: English
  • ASIN: B004KAB4RO
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #1,797,464 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Brady, Brady, Brady: The Complete Story of The Brady Bunch as Told by the Father/Son Team who Really Know, by Sherwood Schwartz and Lloyd J. Schwartz.

Overall, the book was a fun, quick read - it only took me about one night to complete. I've read almost every book on the Brady Bunch and was less than impressed with this one. The book is set up like this: The first half, which really ends up being the first third, is written by Sherwood Schwartz and then the other half, which ends up being the last two thirds is written by his son Lloyd Schwartz. Sherwood Schwartz is professional, talented, and humble and his third of the book comes off that way. His ancedotes about writing the pilot, getting rejected by major networks, casting, production, Robert Reed, etc. are all interesting and fun to read. While most of his stories won't be new to Brady fans (i.e. Robert Reed being difficult, dyeing Mike Lookinland's hair brown) they are at least easy to read, fun, and a reminder of why we love the show so much.

However, while Sherwood's third is professional and humble, Lloyd's Schwartz's portion of the book is everything but. Lloyd comes off as egotistical, arrogant, unprofessional, and untalented. Basically, he seems to spend more time proving to the reader that every memorable line, moment, backstage anecdote, and plot development associated with the series was his idea and less time telling us interesting new stories about the production of the show. He takes credit for everything - including helping Maureen (Marcia) off cocaine. The book advertises as the real in depth look at the show, but apprently that means listening to Lloyd pontificate about he was the youngest asoociate producer to work in television etc. etc.
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Format: Hardcover Verified Purchase
This is going to be fun. Just finished the Schwartz's book. As a Brady fan, a fast read, some new insights gained, but I would like to challenge Lloyd Schwartz's memory a bit, maybe a lot. Lloyd writes, "Other books have been written about the Brady Bunch, ironically some by 'experts' who weren't there and had no real inside knowledge (though they claim to know the truth). Even Barry Williams (Greg Brady)..." And thus Lloyd seems to set himself up as the authority. He even told Barry Williams, "Just because you wrote it down and its on paper doesn't mean it's the truth," (p.113). How true. Here's where the fun begins. Lloyd may be the authority on the production side of things, but his memory is a little faulty when it comes to episodes. He tells a story of the show where Mike and Carol switch places for the day, Mike taking the girls and helping Marcia in the kitchen and Carol playing ball with the boys in the backyard. He says they put Florence henderson in one of her typical blouses for the scene in the backyard and she told Lloyd that it wasn't right, she should be wearing one of her husbands old shirts. So Lloyd took his short sleeve button up shirt off and stood there bare-chested as Florence donned his shirt and did the scene. Every die hard Brady fan knows that Florence was not wearing a button up short sleeve shirt in that scene, but comes running out in a long sleeve dark green sweatshirt. (I believe Lloyd's shirt was in the episode where the girls are building their own clubhouse).

Another discrepancy is when Lloyd recalls the episode where Jan is allergic to Tiger and they have to give him away.
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Format: Hardcover Verified Purchase
While there are some very interesting little tidbits here and there, overall, this book is VERY light on information and reads VERY quickly. I was reading along, and before I knew it, I was almost done with the book. There really isn't much to this book, there are wide spaces between the lines, and lots of the chapters are very short (making for many, MANY half-full pages, when the chapter ends before the bottom of the page.) The anecdotes sound like they're going to be interesting (how did Peter learn to do the Bogart impersonation) but when its explained, its quick and not all that interesting. Not very in-depth, nor do they spend much time explaining things, the things all of us Brady-philes are waiting to hear!

As other reviewers have stated, there are also LOTS of "clapping himself on the back" from Lloyd Schwartz. The first part of the book is very nice (albeit simple, see above) from Sherwood Schwartz. Once it shifts to the Lloyd Schwartz part, there really is a lot of self-congratulations about what an incredible talent LLOYD SCHWARTZ is, and what a jerk Robert Reed was. Something tells me there are two sides to the Lloyd Schwartz/Bob Reed debate. I think this was a case of two egos colliding, to be honest. :)

Regardless its a nice read, very quick, and has some nice insight...but really, when its billed as the "Complete Story" as told by those who 'REALLY know'...I expected a LOT more.
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Format: Hardcover
This book from the creator/producer of the Brady Bunch should have been filled with inside details and fascinating stories--instead it's mostly a rehash of everything we've read about in all the other books out there on the Brady Bunch. There is much wrong with this book--the main thing is that the co-authors needed a third person to pull details out of them and an editor to help them turn it into something that makes sense.

The book is divided into two sections and Sherwood's section is rather brief about the creation of the show. This book is NOT like his fantastically detailed book about Gilligan's Island (which is a must read for anyone going into television). Instead he barely recalls details and merely tells stories that we have heard many times before about how the actors were chosen, etc. This section is very poorly written and sounds like he just dictated it into a tape recorder.

Sherwood also has a warped view of his world. He claims to have added Alice the housekeeper to the show because he had a housekeeper at home, as did most of his friends, and that they were all "middle class." How many "middle class" people do you know who have housekeepers? Most shocking is some of the innuendo he uses when he claims women came on to him while auditioning them for the role of Carol Brady.

His son Lloyd takes over for the second half (which actually takes up about 2/3's of the pages) and immediately changes the attitude of the book. Lloyd's ego gets in the way of making any information objective--he takes credit for virtually every "fan favorite" in the show's history. The volcano? His idea. Hitting Marcia on the nose with the football? He tossed it. He says he got a woman to sleep with teen Barry Williams in a hotel room (he's bragging about that?).
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