- Explore more great deals on thousands of titles in our Deals in Books store.
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Brady, Brady, Brady: The Complete Story of The Brady Bunch as Told by the Father/Son Team who Really Know Hardcover – Bargain Price, August 31, 2010
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
Customers Who Bought This Item Also Bought
Special Offers and Product Promotions
Here’s the story...of a unique father-and-son creative team who masterminded the conception, construction and casting of everything Brady.
Inspired by the statistics in a 1966 Los Angeles Times article about the prevalence of marriages that incorporate children from previous relationships, Sherwood Schwartz, a humor writer in the Army during World War II, hatched the idea for a half-hour situation comedy about the “gentle blend of two families into one.” Based on his success with Gilligan’s Island, he confidently pitched the pilot titled “Yours & Mine” to three adamant networks, then waited several years until The Brady Bunch finally aired in September 1969. The grueling casting process took months to gel, but eventually the Brady family took shape, headlined by handsome, Shakespearean-trained Robert Reed, affable, multitalented Florence Henderson (who narrowly beat out Joyce Bulifant), and Emmy Award–winning actress Ann B. Davis. Schwartz notes that the cast worked well together except for nitpicky, unmanageable curmudgeon Reed, who “thought television was beneath him” and antagonistically second-guessed lines and scenes throughout the life of the series. Schwartz’s homespun narration, filled with personal quips, clever “tangents” on Hollywood politics and an homage to the post-production’s unsung heroes soon yields to his son Lloyd, who takes the helm for the remaining two-thirds of the book. In examining the series’ episodes, its five-year run, little-known insider information on cast and crew and life after Brady, Schwartz creates a breezy, nostalgic behind-the-scenes report from a producer’s perspective. Revelations are mild by modern standards, but both narrations compliment and respect each other. Both authors brand the book as an authentic interpretation of the machinations behind the success, and the complications, of The Brady Bunch and how the franchise amazingly continues to be reinvented.
Diehard fans and classic-TV buffs will rally around this collaborative, pleasingly retro tell-all.
About the Author
Lloyd J. Schwartz was the associate producer and director of The Brady Bunch. After The Brady Bunch, Lloyd served as a writer/producer of various television shows, including Happy Days, Laverne and Shirley, What’s Happening!!, and Three’s Company. He also wrote and produced the stage musical A Very Brady Musical, which debuted in Los Angeles in 2008. Schwartz lives in Los Angeles, California.
Top Customer Reviews
Overall, the book was a fun, quick read - it only took me about one night to complete. I've read almost every book on the Brady Bunch and was less than impressed with this one. The book is set up like this: The first half, which really ends up being the first third, is written by Sherwood Schwartz and then the other half, which ends up being the last two thirds is written by his son Lloyd Schwartz. Sherwood Schwartz is professional, talented, and humble and his third of the book comes off that way. His ancedotes about writing the pilot, getting rejected by major networks, casting, production, Robert Reed, etc. are all interesting and fun to read. While most of his stories won't be new to Brady fans (i.e. Robert Reed being difficult, dyeing Mike Lookinland's hair brown) they are at least easy to read, fun, and a reminder of why we love the show so much.
However, while Sherwood's third is professional and humble, Lloyd's Schwartz's portion of the book is everything but. Lloyd comes off as egotistical, arrogant, unprofessional, and untalented. Basically, he seems to spend more time proving to the reader that every memorable line, moment, backstage anecdote, and plot development associated with the series was his idea and less time telling us interesting new stories about the production of the show. He takes credit for everything - including helping Maureen (Marcia) off cocaine. The book advertises as the real in depth look at the show, but apprently that means listening to Lloyd pontificate about he was the youngest asoociate producer to work in television etc. etc.Read more ›
Another discrepancy is when Lloyd recalls the episode where Jan is allergic to Tiger and they have to give him away.Read more ›
As other reviewers have stated, there are also LOTS of "clapping himself on the back" from Lloyd Schwartz. The first part of the book is very nice (albeit simple, see above) from Sherwood Schwartz. Once it shifts to the Lloyd Schwartz part, there really is a lot of self-congratulations about what an incredible talent LLOYD SCHWARTZ is, and what a jerk Robert Reed was. Something tells me there are two sides to the Lloyd Schwartz/Bob Reed debate. I think this was a case of two egos colliding, to be honest. :)
Regardless its a nice read, very quick, and has some nice insight...but really, when its billed as the "Complete Story" as told by those who 'REALLY know'...I expected a LOT more.
The book is divided into two sections and Sherwood's section is rather brief about the creation of the show. This book is NOT like his fantastically detailed book about Gilligan's Island (which is a must read for anyone going into television). Instead he barely recalls details and merely tells stories that we have heard many times before about how the actors were chosen, etc. This section is very poorly written and sounds like he just dictated it into a tape recorder.
Sherwood also has a warped view of his world. He claims to have added Alice the housekeeper to the show because he had a housekeeper at home, as did most of his friends, and that they were all "middle class." How many "middle class" people do you know who have housekeepers? Most shocking is some of the innuendo he uses when he claims women came on to him while auditioning them for the role of Carol Brady.
His son Lloyd takes over for the second half (which actually takes up about 2/3's of the pages) and immediately changes the attitude of the book. Lloyd's ego gets in the way of making any information objective--he takes credit for virtually every "fan favorite" in the show's history. The volcano? His idea. Hitting Marcia on the nose with the football? He tossed it. He says he got a woman to sleep with teen Barry Williams in a hotel room (he's bragging about that?).Read more ›
Most Recent Customer Reviews
Ego and control issues seep into the narrative of this book and take away the fun factor. Split into two parts, the first part of the book is written by Sherwood Schwartz, the... Read morePublished 1 month ago by W. Frazier
This is not just the same ol' story, but the authors give us a history of what was going on in the country at the time, making this book not just about a comedy series, but an... Read morePublished 1 month ago by Polly Letofsky
After reading this book, I still love the Bradys and Sherwood Schwartz, but I cannot stand Lloyd Schwartz. What an egotistical jackass. I do not recommend this book. Read morePublished 8 months ago by Constantine
This is a fun read. Sherwood Schwartz and Lloyd Schwartz are rightfully proud of this iconic show, and I enjoyed reading about their memories of the show that has meant a lot to me... Read morePublished 16 months ago by Reader of Books
I gave this book 2 stars. Sherwood Schwartz put together a great collage of backstories and anicdotes. Read morePublished 16 months ago by Ern
Love reading the perspective of the creators and writers! Every Brady fan will thrive on the details behind every scene!!Published 17 months ago by Monica everett