- Paperback: 304 pages
- Publisher: Pear Press; Updated, Expanded edition (April 22, 2014)
- Language: English
- ISBN-10: 098326337X
- ISBN-13: 978-0983263371
- Product Dimensions: 6.2 x 0.8 x 9.2 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 917 customer reviews
- Amazon Best Sellers Rank: #6,417 in Books (See Top 100 in Books)
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Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School Updated, Expanded Edition
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"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom a writing style that makes words leap off the page."
- USA TODAY
"Oliver Sacks meets Getting Things Done."
- Cory Doctorow, co-editor of Boing Boing
"A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book."
- John Ratey, MD, author of Spark and A User's Guide to the Brain
"Brain Rules is one of the most informative, engaging, and useful books of our time."
- Garr Reynolds, author of Presentation Zen
"A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson."
- Psychiatric Times
"Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home."
- Douglas Stone, co-author of Difficult Conversations
"Few people are better qualified to help managers sift through all the hype than John Medina."
- Harvard Business Review
About the Author
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.
Top customer reviews
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Survival: How our brain is a product of our evolution, and some traits it has adopted as a result
Exercise: How exercise improves our cognitive abilities and staves off dementia
Sleep: What the brain does during sleep, how people are biologically predisposed to various sleep patterns, and how to use naps to improve performance
Stress: The various biochemicals involved with stress and how to have less stressful relationships and life
Wiring: How neurons interact, develop, and function
Attention: How multitasking works (or doesn't work), the relationship between emotion and attention, and the need for relaxation to enhance focus
Memory: How memory formation works and the optimal way to remember things
Sensory Integration: How all of the senses work together to provide a cohesive experience, and how multiple senses can be utilized to improve learning
Vision: How vision trumps all of the other senses and can be used to create more effective presentations
Music: How music can cause improvements in cognition, be therapeutic, and how music training can improve cognition
Gender: Differences between the genders in physiology, socialization, emotional reactions, and memory.
Exploration: How the brain is constantly exploring and looking for novel things
A lot of reviewers have pointed out that many of the tips that John gives are common sense - that may be true. However, I found that knowing the neuroscience behind many of the things which John advocates ensures their adoption into day-to-day life.
Overall, a great read that has caused me to change the way I give presentations, how much I exercise and sleep, as well as how I interact with people.
I never really realized how much I liked psychology until I started to read books like this. I didn't realize psychology looked so much into how weird our brain is - which is something that has intrigued me since I watched the Illusions episode of Bill Nye as a young adult/teen. Ever since then, I've sought out books, such as this one, to learn more about our brain and how to better utilize it.
Fortunately, while this book had some overlap with other psychology texts I've read (including the Myth of Baby Mozart), there was enough new and different material that I didn't feel the book was "a waste of time" (or better, just plain repetitive). I think what really makes this book stand out is that it tries to incorporate ways to adapt to how your brain thinks - such as getting more exercise in (treadmill while typing, anyone?) or encouraging children to take music lessons (note: this is different than Baby Mozart, in that children do better when LEARNING to play an instrument, not just listening to Mozart).
Medina has a great writing style; it's incredibly informative but not too heavy-laden with psychology and biology language to make the common person stop in frustration.
I really enjoyed Brain Rules and would recommend to others who love to learn more about how their brain works and how to adapt to its idiosyncrasies. Further, I would not mind reading Medina's other works.
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