- Paperback: 304 pages
- Publisher: Pear Press; 2 Upd Exp edition (April 22, 2014)
- Language: English
- ISBN-10: 098326337X
- ISBN-13: 978-0983263371
- Product Dimensions: 0.8 x 6.2 x 9.2 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (876 customer reviews)
- Amazon Best Sellers Rank: #4,876 in Books (See Top 100 in Books)
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Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School 2 Upd Exp Edition
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"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom a writing style that makes words leap off the page."
- USA TODAY
"Oliver Sacks meets Getting Things Done."
- Cory Doctorow, co-editor of Boing Boing
"A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book."
- John Ratey, MD, author of Spark and A User's Guide to the Brain
"Brain Rules is one of the most informative, engaging, and useful books of our time."
- Garr Reynolds, author of Presentation Zen
"A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson."
- Psychiatric Times
"Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home."
- Douglas Stone, co-author of Difficult Conversations
"Few people are better qualified to help managers sift through all the hype than John Medina."
- Harvard Business Review
About the Author
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.
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Top Customer Reviews
Survival: How our brain is a product of our evolution, and some traits it has adopted as a result
Exercise: How exercise improves our cognitive abilities and staves off dementia
Sleep: What the brain does during sleep, how people are biologically predisposed to various sleep patterns, and how to use naps to improve performance
Stress: The various biochemicals involved with stress and how to have less stressful relationships and life
Wiring: How neurons interact, develop, and function
Attention: How multitasking works (or doesn't work), the relationship between emotion and attention, and the need for relaxation to enhance focus
Memory: How memory formation works and the optimal way to remember things
Sensory Integration: How all of the senses work together to provide a cohesive experience, and how multiple senses can be utilized to improve learning
Vision: How vision trumps all of the other senses and can be used to create more effective presentations
Music: How music can cause improvements in cognition, be therapeutic, and how music training can improve cognition
Gender: Differences between the genders in physiology, socialization, emotional reactions, and memory.
Exploration: How the brain is constantly exploring and looking for novel things
A lot of reviewers have pointed out that many of the tips that John gives are common sense - that may be true. However, I found that knowing the neuroscience behind many of the things which John advocates ensures their adoption into day-to-day life.
Overall, a great read that has caused me to change the way I give presentations, how much I exercise and sleep, as well as how I interact with people.
I quite like this book in that it covers nicely some actionable steps to improving mental performance. It makes each chapter self-contained and the way Medina writes, has inspired me to makes changes to my own life. The writing style is quite easy to follow and Medina takes a much personal style as well in telling stories about himself and how some of these principles apply to his own life. Each chapter ends with how each principle could be applied to school and work which I quite like but feels a bit malplaced.
Some of the chapters are better and more interesting than others and towards the end the book loses its momentum.
The rating given reflects the interesting content but also the sometimes uneven focus on the content.
I'd recommend this book for people new to cognitive science and who is not interested in the research but wants some actionable steps.
Most Recent Customer Reviews
How is it that Updated and Expanded is close to 20 pages less than the 2008 version of this same book?Read more