Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
  • List Price: $17.95
  • Save: $4.49 (25%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Brain Tattoos: Creating U... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Acceptable
Comment: Item may not include associated media.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Paperback – December 10, 2004

4.8 out of 5 stars 11 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$13.46
$2.50 $0.01

Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
$13.46 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
  • +
  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
Total price: $35.75
Buy the selected items together

Special Offers and Product Promotions


Editorial Reviews

Review

"""Hands-on marketing help from a guru who lives what she preaches!""

-- Seth Godin, author, Free Prize Inside

""This book is brands-on action. Karen Post will show you a new way to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.""

-- Jeffrey Gitomer, author, The Sales Bible

""Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work."" -- Heath Row, Editorial and Community Director, FastCompany.com"

Book Description

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:

* Develop the courage to break the mold and become truly distinct

* Discover ways to enlist customers and others as ""brand ambassadors""

* Grasp their brand’s essence

* Master brand building on any scale in any industry

* Learn how to identify and use the most effective methods of brand communication

* Learn how to leverage limited resources creatively

Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."

NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 208 pages
  • Publisher: AMACOM; 1st edition (December 10, 2004)
  • Language: English
  • ISBN-10: 0814472346
  • ISBN-13: 978-0814472347
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,559,740 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Crazy title but essential advise for any one thinking about creating a brand identity on the web or other media. Good advice on protecting the brand and logo and how to present brand images that stick.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
In my experience as an entrepreneur, the vast majority of books about branding are made up of 2 parts marketing jargon and 1 part empty promises. You’re always told that, after you finish this book, your worldview will be turned on its head. 9 times out of 10, this doesn’t turns out to be the case. Enter Karen Post! Not only has she helped built up the brands of dozens of famous companies, she has also built her own as the “Branding Diva”. After just a few pages, I knew that she actually knows what she is talking about. Her experience shines through, but it is her writing that really makes this book compelling. She avoids confusing insider terms and delivers a practical guide that is, above all, actually readable! After finishing this book, you will walk away with one inescapable conclusion. Karen Post is a person who KNOWS branding.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.

In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.

Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.

If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.

But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."
1 Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Brain Tattoos is an excellent read! Karen Post does an excellent job of explaining the importance of building a brand with a ton of real-world, practical methods to do it. She offers useful resources like comprehensive Tattoo tests, which are detailed questionnaires to serve as a "brand checkup." She offers unique tests for B2B and B2C brands, as well as for your personal brand. Additionally, she provides a brand planning workout exercise that requires you to think about many aspects of your brand. This is not a book you speed read. I read it slowly to absorb it all. My copy has many dog-eared pages. This book is not in my library sitting on a shelf. It's on my desk within reach for easy access. I will refer to it often in my ongoing brand building strategy and recommend it to my clients as well.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods.

Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand.

"Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over.

What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Pages with Related Products. See and discover other items: book marketing