- Audible Audiobook
- Listening Length: 7 hours and 14 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.com Release Date: July 31, 2012
- Language: English
- ASIN: B008RC4WXY
- Amazon Best Sellers Rank:
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Audible Audiobook – Unabridged
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Top customer reviews
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The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.
For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were:
1. Make the price a bargain.
2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing)
3. Create product bundles. (one easy price)
4. Appeal to important needs.
5. Offer instant gratification. (to satisfy their wants)
Overall, I think that Dooley tackles way too many things in this book, when he could've approached <50 of these ideas and really expounded on them. It's a great book though if you're completely new to marketing.
I also found out that he has a great podcast b/c he interviews the leading thinkers in the behavioral science field. It's called ‘The Brainfluence Podcast by Roger Dooley’ and it is one of the only legit behavioral psychology podcasts that I've found. There's a lot of crap out there, but this podcast has higher standards.
This is a must have for anybody in marketing or sales. Even if you're not in business, you should own this book to understand how neuroscience can be used to influence human behavior. We all sell and market something everyday: ourselves, our ideas, our projects. Wouldn't life be better if you knew what to do, how, and why? You have enough information already to make a decision, so just buy the book already!
Most recent customer reviews
I have a degree in marketing. I have always loved hearing about marketing tips that works.Read more