Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy New
$12.28
Qty:1
  • List Price: $15.95
  • Save: $3.67 (23%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Brainwashed: Challenging ... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Brainwashed: Challenging the Myth of Black Inferiority Paperback – February 1, 2010

4.7 out of 5 stars 253 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$12.28
$8.34 $8.08

Up to 50% off select Non-Fiction books
Featured titles are up to 50% off for a limited time. See all titles
$12.28 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Brainwashed: Challenging the Myth of Black Inferiority
  • +
  • The Mis-Education of the Negro
  • +
  • The New Jim Crow:  Mass Incarceration in the Age of Colorblindness
Total price: $35.03
Buy the selected items together


Editorial Reviews

About the Author

Marketing communications pioneer and Advertising Hall of Fame inductee Tom Burrell is credited with revolutionizing the image of African Americans in television and changing the face of American advertising. His award-winning work promoted positive and realistic images of blacks and acknowledged the purchasing power of the African American community. Burrell is the founder of The Resolution Project, a nonprofit organization that promotes intra-racial dialogue and community-based new media “stop the brainwash” campaigns. He lives in Chicago’s South Loop area.

NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 320 pages
  • Publisher: SmileyBooks; 1 edition (February 1, 2010)
  • Language: English
  • ISBN-10: 1401925928
  • ISBN-13: 978-1401925925
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (253 customer reviews)
  • Amazon Best Sellers Rank: #18,725 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Victoria Anton-brown on February 24, 2010
Format: Paperback
After reading Brainwashed: Challenging the Myth of Black Inferiority, I have but one regret; It has challenged my role as a passive observer. It's now hard to laugh at black comedians and rappers who carelessly use the N-word or endorse sexual promiscuity and violence. I can no longer dismiss the impact of black films or TV shows that exaggerate black pathologies and buffoonery. With disturbing clarity, the author draws connections between what's deemed "black entertainment" today and what was yesteryear's promotion of vile, demeaning, violent and debased black stereotypes. From "Relationship Wrecks" to "Neo-Coons" and every chapter in between, Burrell details a masterful 18th Century propaganda campaign that has effectively imbedded the notion of black inferiority and white superiority in society. With concentrated focus, the author shows how blacks, as well as whites, have been unconsciously conditioned to expect black inadequacies. Not satisfied with simply identifying this insidious campaign, the author, a former advertising executive, compassionately details a "New Media" strategy aimed at reclaiming black minds and communities. There have been many authors (Norman Coombs, E. Franklin Frazier, bell hooks) who have explored the psychological damage wrought by slavery and oppression. Burrell's approach from an advertising/marketing perspective, however, offers valuable perspective in an increasingly media-driven and dominated society.
32 Comments 296 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Once I began to read Brainwashed by Tom Burrell it was difficult to put down. His explanation of how the purposeful destruction of slave families 150+ years ago has evolved into a self-perpetuating cycle that, if left unchecked, insures continued enslavement for years to come, is powerful. Burrell convincingly rebuts arguments that say the Black family was restored during reconstruction and that its decay is of more recent origin. Brainwashed invites the reader to check your guilt, leave your defenses at the door, and allow yourself to consider that we can all make choices to both be free and set each others free. As a professor of multicultural counseling at a Midwestern university, I added the book to my recommended reading list before I was halfway through reading it. I have also ordered a copy for the school library. This is a must read for those who long for a truly "post-racial" America.
7 Comments 130 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I have purchased multiple copies of Brainwashed to share with my family and friends, and I intend to buy many more. This is a must-read book for Black people--and everybody else. There is a growing grassroots movement for emotional healing and renewal for Black people in this country and around the world. As part of the Community Healing Network, a group working for emotional freedom for Black people, I can report that Brainwashed is already at the top of our list of recommended readings. It is an important addition to the body of work describing the historical roots of so much of the pain we see and feel in Black communities today. Touching on nearly every area of Black life--from our physical and mental health to the health of our interpersonal, family, and community relationships, and more--Burrell shows how each has been undermined by the myth of Black inferiority. Along the way, he shares insights that can help us help ourselves. Brainwashed shows how the myth of Black inferiority has been skillfully marketed throughout American history and proposes a bold and creative campaign of reverse marketing to help change how we see ourselves and how the world sees us. What makes this book so important, from my point of view, is Burrell's focus on action through his Resolution Project, which is designed to use the media to replace the toxic messages that are part and parcel of the myth with new and positive images of Black people. Tom Burrell has made an indispensable contribution with the gift of an excellent resource for movement-building--and with his commitment, as a marketing expert, to use marketing to change the image of Black people.
1 Comment 99 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
We're all brainwashed, but this book highlights the fact that whites are trained to think they are more attractive, more intelligent, more moral and that their lives have more value in this society. Blacks have been trained to believe the exact opposite and sadly whites have passed that propaganda torch to blacks to continue to perpetuate that idea. This book doesn't point the finger at whites (which it easily could), but looks at the psychological effects of centuries of systematic abuse by whites and how it has caused us to contribute to our own self destruction. This should be requires reading to all blacks and be used as a guide to avoid all the traps set up for us all to fall into.

Plus, it asks blacks to look carefully at all media and entertainment and asks what is really being said and is it putting me down or picking me up. Most black entertainers make their fortunes degrading themselves and the image of other blacks in this country and we should all distant ourselves from propaganda designed to make us laugh at our own suffering and reinforce white superiority. Dismissal is the most casual form of racism and every time I hear whites say "get over it" or "that was the past" it gives me the impression that they believe blacks don't have minds and there are no psychological effects to centuries of subjugation, persecution, deprivation and incarceration. Read this book and don't allow yourself to be the butt of anymore jokes about fried chicken, big dicks, bad parenting, poverty, crime or prison.
Comment 19 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Brainwashed: Challenging the Myth of Black Inferiority
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Brainwashed: Challenging the Myth of Black Inferiority