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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace Paperback – October 3, 2008
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From the Back Cover
The international bestseller
Build a better business-through your Personal Branding.
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.
“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding
About the Author
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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Top Customer Reviews
My friends have intuitively used some of the branding ideas in establishing their businesses but this book offers a good review of all the ideas that will help in branding for success. This book is worth every penny for anyone who wants to stand out in the crowd of their chosen profession or business.