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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) Hardcover – November 1, 1996

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Product details

  • Item Weight : 1.75 pounds
  • Hardcover : 413 pages
  • ISBN-10 : 0201877430
  • ISBN-13 : 978-0201877434
  • Publisher : Addison-Wesley; 1st Edition (November 1, 1996)
  • Product Dimensions : 6.75 x 1.25 x 9.75 inches
  • Language: : English