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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) Hardcover – November 1, 1996


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Product details

  • Series: Eiu Series
  • Hardcover: 413 pages
  • Publisher: Addison-Wesley; 1st edition (November 1, 1996)
  • Language: English
  • ISBN-10: 0201877430
  • ISBN-13: 978-0201877434
  • Product Dimensions: 6.8 x 1.2 x 9.8 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: Be the first to review this item
  • Amazon Best Sellers Rank: #7,771,855 in Books (See Top 100 in Books)
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