- Series: Eiu Series
- Hardcover: 413 pages
- Publisher: Addison-Wesley; 1st edition (November 1, 1996)
- Language: English
- ISBN-10: 0201877430
- ISBN-13: 978-0201877434
- Product Dimensions: 6.8 x 1.2 x 9.8 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #7,771,855 in Books (See Top 100 in Books)
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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) Hardcover – November 1, 1996
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'Entertaining and exciting treatment of the key marketing issues of today. Marketers young and old will enjoy it.' Financial Times.
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